When was Smol founded?

Smol was founded in 2018 and raised its 1st funding round within a year of its incorporation.

Where is Smol located?

Smol is headquartered in London, United Kingdom.

Which legal entities is Smol associated with?

Smol is associated with Smol Limited.

How many employees does Smol have?

As of Apr 30, 2026, the latest employee count at Smol is 139.

Is Smol a funded company?

Smol is a funded company, having raised a total of $54.4M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Nov 14, 2018.

How much is Smol worth?

The latest valuation of Smol is £***** as of Apr 08, 2021.

When was the latest funding round of Smol?

Smol's latest funding was a $***** Series B round on Apr 08, 2021, with participation from 4 investors.

Where does Smol rank among its competitors?

Smol ranks 2nd amongst 40 active competitors, of which 6 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was OceanSaver, which secured $2.52M in Dec, 2025.

Who are the top competitors of Smol?

Smol's top competitors include The Cheeky Panda, OceanSaver and Bio-D. Among them, OceanSaver secured the most recent funding round in December, 2025.

Smol - 2026 Company Profile, Funding, Competitors & Financials

Smol is a series B company based in London (United Kingdom), founded in 2018. It operates as a Provider of concentrated, sustainably-packaged cleaning products delivered directly. Smol has raised $54.4M in funding from Balderton Capital and Eight Roads Ventures, with a current valuation of £*****. The company has 40 active competitors, including 6 funded and 4 that have exited. Its top competitors include companies like The Cheeky Panda, OceanSaver and Bio-D.

Company Details

Provider of concentrated, sustainably-packaged cleaning products delivered directly. The company offers a subscription-based model, providing customers with convenient and regular delivery of cleaning supplies. Products are designed to be highly concentrated, minimizing packaging waste and transportation costs. The focus is on environmentally friendly practices throughout the supply chain. A home bundle option is available.

Website: smol.com/uk
Social
Email ID: *****@smolproducts.com
Part Of

Key Metrics

Founded Year

2018

Location

London, United Kingdom

Stage

Series B

Total Funding

$54.4M in 3 rounds

Latest Funding Round

Series B, Apr 08, 2021, $*****

Post Money Valuation

£***** as on Apr 08, 2021

Investors

Balderton Capital & 10 more

Ranked

2^nd among 40 active competitors

Employee Count

139 as on Apr 30, 2026

Similar Companies

AIRROBO & 167 more

View Smol's full profile

Smol is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Smol Limited CIN: 10626548 , United Kingdom, Active	Feb 16, 2017	-	25 (As on Jun 30, 2021)

Smol has raised a total funding of $54.4M over 3 rounds. Its first funding round was on Nov 14, 2018. Its latest funding round was a Series B round on Apr 08, 2021 for $*****. 4 investors participated in its latest round. Smol has 7 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Smol:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 08, 2021	8270067	Series B	4765749	4098736	4146766	4907160
Jul 21, 2020	6554249	Series A	6423335	1915960	7648152	JamJar Investments
Nov 14, 2018	5750645	Series A	5616049	2162739	8532053	4475941

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View details of Smol's funding rounds and investors

Smol's employee count trend

Smol has 139 employees as of Apr 26. Here is Smol's employee count trend over the years:

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Top competitors of Smol include The Cheeky Panda, OceanSaver and Bio-D. Here is the list of Top 10 competitors of Smol, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	The Cheeky Panda 2016, London (United Kingdom), Seed	Internet-first brand offering toilet care	$17.6M	Sascha Wilkens, Embryo Ventures & 1 others	50/100
2nd	Smol 2018, London (United Kingdom), Series B	Provider of concentrated, sustainably-packaged cleaning products delivered directly	$54.4M	JamJar Investments, Balderton Capital & 9 others	48/100
3rd	OceanSaver 2018, Leeds (United Kingdom), Seed	Platform offering eco-friendly multi-category home care products	$3.78M	Mercia	46/100
4th	Bio-D 1989, Kingston upon Hull (United Kingdom), Unfunded	Internet first brand offering laundry, bathroom and cleaning products	-	-	43/100
5th	Martha Brook 2013, London (United Kingdom), Seed	Internet-first brand offering multi-category stationery and gifting products	$608K	Crowdcube & 1 others	35/100
6th	Marigold 1950, Rochdale (United Kingdom), Unfunded	Internet first brand offering cleaning products	-	-	32/100
7th	Ozo Innovations 2012, Kidlington (United Kingdom), Seed	Develops ozone-based sanitization and cleaning technologies	-	Wheatsheaf Group, Farvatn Venture & 4 others	29/100
8th	Kleeneze 1923, Manchester (United Kingdom), Acquired	Internet-first brand offering cleaning, floor care, laundry and spare parts products	-	-	27/100
9th	Spruce 2019, London (United Kingdom), Unfunded	Platform offering refillable cleaning products	-	-	27/100
10th	Miniml 2020, Cononley (United Kingdom), Seed	Internet-first brand offering refillable home care products	-	Fearless Adventures	26/100