When was Smol founded?

Smol was founded in 2018 and raised its 1st funding round within a year of its incorporation.

Where is Smol located?

Smol is headquartered in London, United Kingdom.

Which legal entities is Smol associated with?

Smol is associated with Smol Limited.

Is Smol a funded company?

Smol is a funded company, having raised a total of $54.4M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Nov 14, 2018.

How much is Smol worth?

The latest valuation of Smol is £***** as of Apr 08, 2021.

When was the latest funding round of Smol?

Smol's latest funding was a $***** Series B round on Apr 08, 2021, with participation from 4 investors.

Where does Smol rank among its competitors?

Smol ranks 3rd amongst 59 active competitors, of which 8 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was OceanSaver, which secured $2.52M in Dec, 2025.

Who are the top competitors of Smol?

Smol's top competitors include The Cheeky Panda, Wype and Bio-D. Among them, OceanSaver secured the most recent funding round in December, 2025.

Smol - 2026 Company Profile, Funding, Competitors & Financials

Company Details

Provider of concentrated, sustainably-packaged cleaning products delivered directly. The company offers a subscription-based model, providing customers with convenient and regular delivery of cleaning supplies. Products are designed to be highly concentrated, minimizing packaging waste and transportation costs. The focus is on environmentally friendly practices throughout the supply chain. A home bundle option is available.

Website: smol.com/uk
Social
Email ID: *****@smolproducts.com
Part Of

Key Metrics

Founded Year

2018

Location

London, United Kingdom

Stage

Series B

Total Funding

$54.4M in 3 rounds

Latest Funding Round

Series B, Apr 08, 2021, $*****

Post Money Valuation

£***** as on Apr 08, 2021

Investors

Balderton Capital & 10 more

Ranked

3^rd among 59 active competitors

Similar Companies

BLACK+DECKER & 249 more

View Smol's full profile

Smol is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Smol Limited CIN: 10626548 , United Kingdom, Active	Feb 16, 2017	-	25 (As on Jun 30, 2021)

Smol has raised a total funding of $54.4M over 3 rounds. Its first funding round was on Nov 14, 2018. Its latest funding round was a Series B round on Apr 08, 2021 for $*****. 4 investors participated in its latest round. Smol has 7 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Smol:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 08, 2021	3045215	Series B	4413807	8210038	4954635	4763209
Jul 21, 2020	7575747	Series A	4974657	3363047	8009163	JamJar Investments
Nov 14, 2018	8387441	Series A	4129581	4865433	3207045	8566909

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Top competitors of Smol include The Cheeky Panda, Wype and Bio-D. Here is the list of Top 10 competitors of Smol, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	The Cheeky Panda 2016, London (United Kingdom), Seed	Internet-first brand offering toilet care	$17.6M	Embryo Ventures, 8 Dimension Ventures & 1 others	53/100
2nd	Wype 2019, London (United Kingdom), Seed	Internet-first brand offering household products	$1.35M	Ventures Together, Anotherway	48/100
3rd	Smol 2018, London (United Kingdom), Series B	Provider of concentrated, sustainably-packaged cleaning products delivered directly	$54.4M	Eight Roads Ventures, LocalGlobe & 9 others	45/100
4th	Bio-D 1989, Kingston upon Hull (United Kingdom), Unfunded	Internet first brand offering laundry, bathroom and cleaning products	-	-	43/100
5th	Astonish 1974, Bradford (United Kingdom), Series B	Internet-first brand offering home cleaning products	$10.6M	Lloyds Bank	41/100
6th	OceanSaver 2018, Leeds (United Kingdom), Seed	Platform offering eco-friendly multi-category home care products	$3.78M	Mercia	39/100
7th	Martha Brook 2013, London (United Kingdom), Seed	Internet-first brand offering multi-category stationery and gifting products	$608K	Crowdcube & 1 others	34/100
8th	Marigold 1950, Rochdale (United Kingdom), Unfunded	Internet first brand offering cleaning products	-	-	32/100
9th	Newhall 1988, Cardiff (United Kingdom), Acquired	Distributor of professional cleaning products	-	-	30/100
10th	Ozo Innovations 2012, Kidlington (United Kingdom), Seed	Develops ozone-based sanitization and cleaning technologies	-	Wheatsheaf Group, Farvatn Venture & 4 others	28/100