When was Smol founded?

Smol was founded in 2018 and raised its 1st funding round within a year of its incorporation.

Where is Smol located?

Smol is headquartered in London, United Kingdom.

Which legal entities is Smol associated with?

Smol is associated with Smol Limited.

How many employees does Smol have?

As of Sep 30, 2026, the latest employee count at Smol is 142.

Is Smol a funded company?

Smol is a funded company, having raised a total of $54.4M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Nov 14, 2018.

How much is Smol worth?

The latest valuation of Smol is £***** as of Apr 08, 2021.

When was the latest funding round of Smol?

Smol's latest funding was a $***** Series B round on Apr 08, 2021, with participation from 4 investors.

Where does Smol rank among its competitors?

Smol ranks 2nd amongst 44 active competitors, of which 7 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was OceanSaver, which secured $2.52M in Dec, 2025.

Who are the top competitors of Smol?

Smol's top competitors include Cheeky Panda, OceanSaver and Martha Brook. Among them, OceanSaver secured the most recent funding round in December, 2025.

Smol - 2026 Company Profile, Funding, Competitors & Financials

Smol is a series B company based in London (United Kingdom), founded in 2018. It operates as a Provider of concentrated, sustainably-packaged cleaning products delivered directly. Smol has raised $54.4M in funding from Balderton Capital and Eight Roads Ventures, with a current valuation of £*****. The company has 44 active competitors, including 7 funded and 4 that have exited. Its top competitors include companies like Cheeky Panda, OceanSaver and Martha Brook.

Company Details

Provider of concentrated, sustainably-packaged cleaning products delivered directly. The company offers a subscription-based model, providing customers with convenient and regular delivery of cleaning supplies. Products are designed to be highly concentrated, minimizing packaging waste and transportation costs. The focus is on environmentally friendly practices throughout the supply chain. A home bundle option is available.

Website: smol.com/uk
Social
Email ID: *****@smolproducts.com
Part Of

Key Metrics

Founded Year

2018

Location

London, United Kingdom

Stage

Series B

Total Funding

$54.4M in 3 rounds

Latest Funding Round

Series B, Apr 08, 2021, $*****

Post Money Valuation

£***** as on Apr 08, 2021

Investors

Balderton Capital & 10 more

Ranked

2^nd among 44 active competitors

Employee Count

142 as on Sep 30, 2026

Similar Companies

Homecourt & 170 more

View Smol's full profile

Smol is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Smol Limited CIN: 10626548 , United Kingdom, Active	Feb 16, 2017	-	25 (As on Jun 30, 2021)

Smol has raised a total funding of $54.4M over 3 rounds. Its first funding round was on Nov 14, 2018. Its latest funding round was a Series B round on Apr 08, 2021 for $*****. 4 investors participated in its latest round. Smol has 7 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Smol:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 08, 2021	1245454	Series B	6615406	9944333	9806728	7157043
Jul 21, 2020	9320319	Series A	8880935	7465061	3389778	JamJar Investments
Nov 14, 2018	3292315	Series A	4501852	6917802	1113103	8423786

Access funding benchmarks and valuations. Sign up today!

View details of Smol's funding rounds and investors

Smol's employee count trend

Smol has 142 employees as of Sep 26. Here is Smol's employee count trend over the years:

Uncover Smol's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Smol include Cheeky Panda, OceanSaver and Martha Brook. Here is the list of Top 10 competitors of Smol, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Cheeky Panda 2016, London (United Kingdom), Seed	Manufacturer of bamboo toilet paper kitchen rolls and hygiene products	$17.6M	Sascha Wilkens, Embryo Ventures & 1 others	50/100
2nd	Smol 2018, London (United Kingdom), Series B	Provider of concentrated, sustainably-packaged cleaning products delivered directly	$54.4M	JamJar Investments, Google Ventures & 9 others	48/100
3rd	OceanSaver 2018, Leeds (United Kingdom), Seed	Platform offering eco-friendly multi-category home care products	$3.78M	Mercia, The FSE Group	44/100
4th	Martha Brook 2013, London (United Kingdom), Seed	Internet-first brand offering multi-category stationery and gifting products	$608K	Crowdcube, The FSE Group & 1 others	39/100
5th	Bio-D 1989, Kingston upon Hull (United Kingdom), Unfunded	Internet first brand offering laundry, bathroom and cleaning products	-	-	36/100
6th	Marigold 1950, Rochdale (United Kingdom), Unfunded	Internet first brand offering cleaning products	-	-	31/100
7th	Miniml 2020, Cononley (United Kingdom), Seed	Internet-first brand offering refillable home care products	-	Fearless Adventures, Mustard Kick	31/100
8th	Homethings 2019, London (United Kingdom), Seed	Online retailer of concentrated cleaning tablets and refillable household supplies	$2.01M	Antler, Verve Capital & 2 others	31/100
9th	Spruce 2019, London (United Kingdom), Unfunded	Platform offering refillable cleaning products	-	-	31/100
10th	Ozo Innovations 2012, Kidlington (United Kingdom), Seed	Develops ozone-based sanitization and cleaning technologies	-	Wheatsheaf Group, Farvatn Venture & 4 others	29/100