When was Smpl founded?

Smpl was founded in 2016 and raised its 1st funding round 2 years after it was founded.

Where is Smpl located?

Smpl is headquartered in New York City, United States.

How many employees does Smpl have?

As of Mar 31, 2026, the latest employee count at Smpl is 126.

Is Smpl a funded company?

Smpl is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Sep 18, 2018.

When was the latest funding round of Smpl?

Smpl's latest funding was a $***** Seed round on Sep 18, 2018, with participation from 1 investor.

Where does Smpl rank among its competitors?

Smpl ranks 1st amongst 9 active competitors, only 1 of which is funded. Smpl, which secured $100K in Sep, 2018.

Who are the top competitors of Smpl?

Smpl's top competitors include The GFB, Purposefuel Foods and VK Energy Bar. Among them, Smpl secured the most recent funding round in September, 2018.

Smpl - 2026 Company Profile, Team, Funding & Competitors

Smpl is a seed company based in New York City (United States), founded in 2016 by Ellis Fried. It operates as an Internet first brand of snack bars. Smpl has raised $100K in funding. The company has 9 active competitors, including 1 that is funded. Its top competitors include companies like The GFB, Purposefuel Foods and VK Energy Bar.

Company Details

Website: livesmpl.com
Social
Email ID: *****@livesmpl.com
Phone Number: +1 **********

Key Metrics

Founded Year

2016

Location

New York City, United States

Stage

Seed

Total Funding

$100K in 1 round

Latest Funding Round

Seed, Sep 18, 2018, $*****

Investors

Super Angel & 2 more

Ranked

1^st among 9 active competitors

Employee Count

126 as on Mar 31, 2026

Similar Companies

The GFB & 39 more

View Smpl's full profile

Smpl has raised a total funding of $100K over 1 round. Its latest funding round was a Seed round on Sep 18, 2018 for $*****. 1 investor participated in its latest round. Smpl has 3 institutional investors.

Here is the list of recent funding rounds of Smpl:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 18, 2018	3189908	Seed	1492790	7111293	5282058	6944478

Access funding benchmarks and valuations. Sign up today!

View details of Smpl's funding rounds and investors

The founders of Smpl is Ellis Fried.

Here are the details of Smpl's key team members:

Ellis Fried: Founder & CEO of Smpl and founder of 2 other companies, SMPL and SMPL BRANDS.
Contact Info: 1 email address

View details of Smpl's Founder profiles and Board Members

Smpl's employee count trend

Smpl has 126 employees as of Mar 26. Here is Smpl's employee count trend over the years:

Uncover Smpl's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Smpl include The GFB, Purposefuel Foods and VK Energy Bar. Here is the list of Top 10 competitors of Smpl, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Smpl 2016, New York City (United States), Seed	Internet first brand of snack bars	$100K	Super Angel, Zell Lurie & 1 others	27/100
2nd	The GFB 2010, Grand Rapids (United States), Unfunded	Internet-first brand offering energy bars	-	-	22/100
3rd	Purposefuel Foods 2020, New York City (United States), Unfunded	Internet-first brand offering energy bars	-	-	17/100
4th	VK Energy Bar 2020, West Hollywood (United States), Unfunded	Internet-first brand offering energy bar	-	-	16/100
5th	Golden 2018, New York City (United States), Unfunded	Online retailer of protein powders and protein bars for consumers	-	-	16/100
6th	Sauer Frau 2017, Continental (United States), Unfunded	Internet first brand of snack mixes	-	-	16/100
7th	GoNoNuts 2020, Camarillo (United States), Unfunded	Internet first brand offering snack bar products	-	-	16/100
8th	Rez Bar 2019, San Francisco (United States), Unfunded	Internet-first brand offering protein bars	-	-	16/100
9th	Berg Bites 2020, Washington, DC (United States), Deadpooled	Internet-first brand offering energy bars	-	-	15/100
10th	Tookiebee 2019, San Francisco (United States), Deadpooled	Internet-first brand of energy bars	-	-	15/100