Snowplow - About the company
Snowplow is a series B company based in London (United Kingdom), founded in 2012 by Alexander Dean and Yali Sassoon. It operates as an AI based platform offering data preparation solutions. Snowplow has raised $56.7M in funding from investors like New Enterprise Associates, Databricks and Atlantic Bridge, with a current valuation of £*****. The company has 435 active competitors, including 71 funded and 45 that have exited. Its top competitors include companies like Informatica, Ascend and Collibra.
Company Details
AI based platform offering data preparation solutions. It is a data preparation platform that assists users to create the data by using artificial intelligence technology. It also reduces regulatory risk, records the basis for capture and ensures data is only used and shared in ways that are consistent with how it was collected.
- Website
- snowplow.io
- Email ID
- *****@snowplow.io
Key Metrics
Founded Year
2012
Location
London, United Kingdom
Stage
Series B
Total Funding
$56.7M in 4 rounds
Latest Funding Round
Post Money Valuation
£***** as on Nov 27, 2020
Investors
Ranked
9th among 435 active competitors
Employee Count
146 as on Sep 30, 2026
Investment & Acquisitions
Similar Companies
Legal entities associated with Snowplow
Snowplow is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
SNOWPLOW ANALYTICS LIMITED CIN: 7852221 , Germany, Active | Nov 17, 2011 | - | 45 (As on Mar 31, 2021) |
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Snowplow's funding and investors
Snowplow has raised a total funding of $56.7M over 4 rounds. Its first funding round was on Nov 14, 2019. Its latest funding round was a Series B round on Jun 15, 2023 for $*****. 1 investor participated in its latest round. Snowplow has 8 institutional investors.
Here is the list of recent funding rounds of Snowplow:
Filter this list
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jun 15, 2023 | 7429739 | Series B | 8245711 | 1660923 | 2382708 | 9258062 |
Jun 21, 2022 | 1250718 | Series B | 9233615 | 3455268 | 5597340 | |
Jan 12, 2021 | 6196861 | Series A | 6012636 | 5424108 |
View details of Snowplow's funding rounds and investors
Snowplow's founders and board of directors
Founder? Claim ProfileThe founders of Snowplow are Alexander Dean and Yali Sassoon. Alexander Dean is the CEO of Snowplow.
Here are the details of Snowplow's key team members:
- Alexander Dean: Co-Founder & CEO of Snowplow and founder of 1 other company. They are also an angel investor in 2 startups and serve on the board of 1 company.Contact Info: 1 email address
- Yali Sassoon: Co-Founder of Snowplow. They are also an angel investor in 1 startup and serve on the board of 1 company.Contact Info: 1 email address
Snowplow's Board of Directors
Snowplow's board has 7 active members. Alexander Dean and Yali Sassoon are part of team and Chris Lynch, Alex Sharata, Matthew Todd, Oliver Richards and Kevin Edward Dillon are independent board members.Here is the list of Snowplow's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 14y 8m | |
Team | - | Current | 14y 8m | |
Independent board member | - | Current | 4y 5m | |
ppmrlfl | Independent board member | - | Current | 2y 6m |
ainoeqz | Independent board member | - | Current | 8y 3m |
wlbr{lt | Independent board member | - | Current | 9y 4m |
ribtgnu | Independent board member | - | Current | 2y 5m |
pepivao | Independent board member | - | Past | 8y 2m |
zk{y{hj | Independent board member | - | Past | 3y 6m |
vwoulte | Independent board member | - | Past | 3y 5m |
eniwgax | Independent board member | - | Past | 9y 6m |
View details of Snowplow's Founder profiles and Board Members
Snowplow's employee count trend
Snowplow has 146 employees as of Sep 26. Here is Snowplow's employee count trend over the years:
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Snowplow's Competitors and alternates
Top competitors of Snowplow include Informatica, Ascend and Collibra. Here is the list of Top 10 competitors of Snowplow, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Informatica 1993, Redwood City (United States), Acquired | Provider of cloud data management solutions leveraging AI-powered data lifecycle management | - | 73/100 | |
2nd | Ascend 2015, Palo Alto (United States), Series B | Developer of a platform providing data pipeline development and automation | $54M | 72/100 | |
3rd | Provider of a platform for data intelligence, governance, and AI management | $596M | 71/100 | ||
4th | dbt Labs 2016, Philadelphia (United States), Series D | Provider of data transformation and preparation tools | $416M | 71/100 | |
5th | Tamr 2013, Cambridge (United States), Series C | Developer of artificial intelligence software for master data management systems | $69.2M | 70/100 | |
6th | Reltio 2011, Redwood City (United States), Acquired | Cloud based platform for master data management | $237M | 68/100 | |
7th | TapClicks 2011, San Jose (United States), Series A | Provider of marketing operations platform with reporting, analytics, and workflow tools | $23.5M | 64/100 | |
8th | Bigeye 2019, Orlando (United States), Series B | Cloud based platform for data quality | $68.5M | 62/100 | |
9th | Snowplow 2012, London (United Kingdom), Series B | AI based platform offering data preparation solutions | $56.7M | 62/100 | |
10th | CluePoints 2012, King Of Prussia (United States), Acquired | Provider of AI-based software for risk-based monitoring and data quality oversight for clinical trial studies | $6.55M | 60/100 |
Looking for more details on Snowplow's competitors? Click here to see the top ones
Snowplow's Investments and acquisitions
Snowplow has acquired Poplin Data. Snowplow has not made any investments as of now.Reports related to Snowplow
Here is the latest report on Snowplow's sector:
News related to Snowplow
Media has covered Snowplow for a total of 2 events in the last 1 year.
•
Snowplow Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report for Third Consecutive YearAiThority•Jun 23, 2026•Snowplow
•
Snowplow Named a Winner of 2025 United Kingdom and Ireland AWS Partner AwardsBusiness Wire•Dec 03, 2025•Snowplow
•
Snowplow Unveils Signals: Real-Time Customer Intelligence Infrastructure for AI-Powered ProductsMarTech Series•May 29, 2025•Snowplow
•
Snowplow Names Todd Boes as Chief Product Officer and Larry Simmons as Senior Vice President of Technical ServicesBusiness Wire•Nov 19, 2024•Snowplow
•
Snowplow Recognized as Leader in Snowflake’s Modern Marketing Data Stack ReportBusiness Wire•Oct 22, 2024•Snowplow
•
Snowplow Launches AI Agent Event Collection and Analytics on the Snowflake AI Data CloudBusiness Wire•Jun 05, 2024•Snowplow, Snowflake
•
Snowplow Launches Snowplow Digital Analytics as a Snowflake Native App, in the Data CloudTMC•Dec 07, 2023•Snowplow
•
Snowplow Appoints Brian Cohen as Chief Operating & Financial Officer, and Alex Lee as Senior Vice President of Global SalesBusiness Wire•Nov 06, 2023•Snowplow
•
Hydrate the Lakehouse in minutes: Snowplow launches on Databricks Partner ConnectBusiness Wire•Oct 11, 2023•Snowplow
•
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