When was Sonar founded?

Sonar was founded in 2018 and raised its 1st funding round 2 years after it was founded.

Where is Sonar located?

Sonar is headquartered in Atlanta, United States.

How many employees does Sonar have?

As of Mar 31, 2026, the latest employee count at Sonar is 72.

Is Sonar a funded company?

Sonar is a funded company, having raised a total of $13.7M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 23, 2020.

When was the latest funding round of Sonar?

Sonar's latest funding was a $***** Series A round on Mar 30, 2021, with participation from 4 investors. Its primary sector is Sales Force Automation. In United States, the Sales Force Automation sector has seen $434M in funding in 2026 to date.

Where does Sonar rank among its competitors?

Sonar ranks 6th amongst 167 active competitors, of which 15 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Sweep, which secured $22.5M in May, 2025.

Who are the top competitors of Sonar?

Sonar's top competitors include Mad Street Den, AscendX and DESelect. Among them, Sweep secured the most recent funding round in May, 2025.

Sonar - 2026 Company Profile, Funding & Competitors

Sonar is a series A company based in Atlanta (United States), founded in 2018. It operates as a Cloud based platform offering software to analyze Salesforce data. Sonar has raised $13.7M in funding. The company has 167 active competitors, including 15 funded and 9 that have exited. Its top competitors include companies like Mad Street Den, AscendX and DESelect.

Company Details

Cloud based platform offering software to analyze Salesforce data. The platform offers software that helps in analyzing how the Salesforce data is used when it changes, and how it is working. It allows members to monitor the entire tech stack for changes, see on demand updates for issues and changes, and capture changes to the data relationships automatically.

Website: sonarsoftware.com
Social
Email ID: *****@seesonar.com

Key Metrics

Founded Year

2018

Location

Atlanta, United States

Stage

Series A

Total Funding

$13.7M in 2 rounds

Latest Funding Round

Series A, Mar 30, 2021, $*****

Investors

Salesforce Ventures & 5 more

Ranked

6^th among 167 active competitors

Employee Count

72 as on Mar 31, 2026

Similar Companies

Mad Street Den & 17 more

View Sonar's full profile

Sonar is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Sonar Software, Inc. CIN: 371912084 , United States, Active	Mar 22, 2020	-	-	-

Sonar has raised a total funding of $13.7M over 2 rounds. Its first funding round was on Mar 23, 2020. Its latest funding round was a Series A round on Mar 30, 2021 for $*****. 4 investors participated in its latest round. Sonar has 6 institutional investors.

Here is the list of recent funding rounds of Sonar:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 30, 2021	1727436	Series A	7454521	3770674	7683890	5982322
Mar 23, 2020	1467949	Seed	1166431	7308640	7172315	8385819

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View details of Sonar's funding rounds and investors

Sonar's employee count trend

Sonar has 72 employees as of Mar 26. Here is Sonar's employee count trend over the years:

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Top competitors of Sonar include Mad Street Den, AscendX and DESelect. Here is the list of Top 10 competitors of Sonar, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Mad Street Den 2015, Redwood City (United States), Acquired	Provider of computer vision and AI-based visual search solutions	$57.4M	Exfinity Venture Partners, Avatar Growth Capital ... & 44 others	64/100
2nd	AscendX 2022, London (United Kingdom), Series C	Cloud solutions that supports Salesforce ISVs with go-to-market, product engineering, and financial support teams	$60M	Columbia Lake Partners, Osprey Investors & 4 others	59/100
3rd	DESelect 2001, Antwerp (Belgium), Acquired	Cloud based platform offering solutions for Salesforce data visualization	$5.5M	Adjacent, Start it X & 4 others	56/100
4th	Rakumo 2004, Chiyoda City (Japan), Public	Productivity tool providing Salesforce extension solutions	-	Bonds Investment Group, Salesforce Ventures ... & 4 others	55/100
5th	Sweep 2021, New York City (United States), Series B	Platform offering CRM integration solutions for Salesforce CRM	$50.5M	Insight Partners, Bessemer Venture Partners	55/100
6th	Sonar 2018, Atlanta (United States), Series A	Cloud based platform offering software to analyze Salesforce data	$13.7M	Salesforce Ventures, Craft Ventures & 4 others	53/100
7th	AutoRabit 2015, Pleasanton (United States), Series B	Enterprise software release management software provider	$53M	Full In Partners, Western Alliance Bank & 1 others	49/100
8th	Twenty7Tec 2014, London (United Kingdom), Series A	Provider of technology and data solutions for financial service businesses	$21.6M	BGF, IQ-EQ & 16 others	47/100
9th	Gearset 2014, Cambridge (United Kingdom), Series C	Provider of a platform for Salesforce DevOps, data management, and security	$55M	Silversmith & 22 others	46/100
10th	Clientell 2021, San Francisco (United States), Seed	Provider of an AI platform for salesforce automation and data management	$3.1M	Blume Venture, Artha Venture Fund & 2 others	43/100