Source - About the company
Source is a series B company based in Amsterdam (Netherlands), founded in 2020 by Ernst Van Bruggen and Rien Kamman. It operates as a Provider of AI solutions for optimized greenhouse cultivation and management. Source has raised $54.5M in funding from investors like Astanor, Acre Venture Partners and Hico Capital. The company has 44 active competitors, including 5 funded and 1 that has exited. Its top competitors include companies like Priva, Growlink and Avisomo.
Company Details
Provider of AI solutions for optimized greenhouse cultivation and management. The company offers tools for data gathering, yield prediction, and strategy simulation. It also provides solutions for automated irrigation and precise greenhouse control. These solutions aim to enhance productivity and support autonomous execution for growers.
- Website
- www.source.ag/
- Email ID
- *****@source.ag
Key Metrics
Founded Year
2020
Location
Amsterdam, Netherlands
Stage
Series B
Total Funding
$54.5M in 4 rounds
Latest Funding Round
Ranked
1st among 44 active competitors
Employee Count
79 as on Jul 31, 2026
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Source's funding and investors
Source has raised a total funding of $54.5M over 4 rounds. Its first funding round was on Mar 01, 2022. Its latest funding round was a Series B round on Nov 03, 2025 for $*****. 3 investors participated in its latest round. Source has 8 institutional investors.
Here is the list of recent funding rounds of Source:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Nov 03, 2025 | 1394288 | Series B | 5952942 | 8578870 | 8592714 | 6111178 |
Jun 07, 2023 | 9856778 | Series A | 1069169 | 6934277 | 2518754 | |
Feb 22, 2023 | 4513751 | Series A | 1364919 | 6434812 |
View details of Source's funding rounds and investors
Source's founders and board of directors
Founder? Claim ProfileHere are the details of Source's key team members:
- Ernst Van Bruggen: Co-Founder & CPO of Source. Contact Info: 1 email address
- Rien Kamman: Co-Founder & CEO of Source. Contact Info: 1 email address
View details of Source's Founder profiles and Board Members
Source's employee count trend
Source has 79 employees as of Jul 26. Here is Source's employee count trend over the years:
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Source's Competitors and alternates
Top competitors of Source include Priva, Growlink and Avisomo. Here is the list of Top 10 competitors of Source, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Source 2020, Amsterdam (Netherlands), Series B | Provider of AI solutions for optimized greenhouse cultivation and management | $54.5M | 64/100 | |
2nd | Priva 1959, De Lier (Netherlands), Early Stage | Provider of technology and services for horticulture, buildings, and indoor growing | $20K | 59/100 | |
3rd | Growlink 2016, Denver (United States), Seed | Provider of cloud-based controlled environment farming management solutions | $2M | 40/100 | |
4th | Developer of vertical farming systems for integration with retail supply chains | $3.56M | 36/100 | ||
5th | Affinor Growers 1996, Vancouver (Canada), Public | Developer of vertical farming technology and supplier of turnkey facilities | - | 35/100 | |
6th | BBLeap 2019, Rijen (Netherlands), Series A | Online platform offering controlled environment farm management software | $5.78M | 34/100 | |
7th | Scimetic 2020, Vanderbijlpark (South Africa), Unfunded | Provider of greenhouse environment management solutions for farmers | - | - | 25/100 |
8th | AI GROW 2020, Hugo (United States), Unfunded | Provider of analytical solutions to the horticulture industry | - | - | 24/100 |
9th | Panhandle Ponics 2018, United States, Unfunded | Developer of greenhouse automation software and vertical gardening systems | - | - | 24/100 |
10th | Provider of room growing condition management software for farmers | - | - | 24/100 |
Looking for more details on Source's competitors? Click here to see the top ones
Source's Investments and acquisitions
Source has made no investments or acquisitions yet.
News related to Source
Media has covered Source for 1 event in last 1 year.
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Dutch startup Source.ag secures €15.2 million to expand its AI-driven greenhouse softwareEU-Startups•Nov 03, 2025•SugaROx, Source, Enza Zaden, Harvest House and 2 others
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Harvest House Expands AI Partnership With Source.ag to Enhance Tomato FarmingStartup Rise EU•Jun 06, 2025•Harvest House, Source
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Source.ag Welcomes Canadian Tomato Grower Jack’s Organics, Part of Hazel Farms Group, as Its CustomerPerishableNews.com•Jan 29, 2025•Source, Hazelfarmsgrp
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Source.ag Has Been Selected as the Startup of the Year 2024 in AgTech Breakthrough AwardsPerishableNews.com•Aug 27, 2024•Source
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Amsterdam’s agtech startup Source.ag expands to North America: Know moreSilicon Canals•May 28, 2024•Source
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Source.ag Launches Innovative AI-Powered Irrigation Solution for Global Growersigrownews.com•Mar 05, 2024•Source
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