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SRAM - About the company

SRAM is a late stage company based in Chicago (United States), founded in 1987 by Stanley Day. It operates as a Designer and manufacturer of bicycle components. SRAM has raised an undisclosed amount in funding. The company has 18 active competitors, including 5 that have exited. Its top competitors include companies like Saris, Bell Helmets and Vittoria.

Company Details

Social
X
Phone Number
+1 **********
Registered Address
Chicago, Illinois
Key Metrics
Founded Year
1987
Location
Chicago, United States
Stage
Late Stage
Latest Funding Round
Ranked
Employee Count
1,616 as on Jun 30, 2026
Investment & Acquisitions
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SRAM's funding and investors

SRAM has raised funding over 1 round. Its latest funding round was a PE round on Sep 2008 for $*****. 1 investor participated in its latest round. SRAM has 4 institutional investors.

Here is the list of recent funding rounds of SRAM:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Sep 2008
2479876
PE
3205740
9957740
8949777
6562534
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SRAM's founders and board of directors

Founder? Claim Profile
The founders of SRAM is Stanley Day. Ken Lousberg is the CEO of SRAM.
Here are the details of SRAM's key team members:

SRAM's employee count trend

SRAM has 1,616 employees as of Jun 26. Here is SRAM's employee count trend over the years:
Employee count trend for SRAM
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SRAM's Competitors and alternates

Top competitors of SRAM include Saris, Bell Helmets and Vittoria. Here is the list of Top 10 competitors of SRAM, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for SRAM
SRAM
1987, Chicago (United States), Late Stage
Designer and manufacturer of bicycle components
-
59/100
2nd
Logo for Saris
Saris
1974, Madison (United States), Acquired
Manufacturer of bike racks, fluid trainers, and replacement parts
-
-
53/100
3rd
Logo for Bell Helmets
Bell Helmets
1954, San Francisco (United States), Acquired
Manufacturer of motorcycle and bicycle helmets and related apparel
$215M
53/100
4th
Logo for Vittoria
Vittoria
1953, Oklahoma City (United States), Acquired
Manufacturer of bicycle tires, inner tubes, and related cycling accessories
-
-
47/100
5th
Logo for LINKA
LINKA
2014, San Francisco (United States), Unfunded
Provider of smart bike locks and fleet management solutions
-
-
40/100
6th
Logo for Themoneyteam
Themoneyteam
2011, Las Vegas (United States), Unfunded
-
-
-
36/100
7th
Logo for Shoei Helmets
Shoei Helmets
1959, Tustin (United States), Unfunded
Manufacturer and brand of motorcycle helmets
-
-
34/100
8th
Logo for Bernhelmets
Bernhelmets
Plymouth (United States), Unfunded
Retailer of helmets, goggles, sunglasses, apparel, and related protective gear
-
-
29/100
9th
Logo for The Park & Diamond helmet
The Park & Diamond helmet
2015, Brooklyn (United States), Deadpooled
Brand of collapsible bicycle helmets
$850K
26/100
10th
Logo for Serfas
Serfas
1993, Phoenix (United States), Unfunded
Manufacturer of electric bikes and cycling accessories
-
-
25/100
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SRAM's Investments and acquisitions

SRAM has not made any investments yet. SRAM has made 4 acquisitions.
Here is the list of latest three $acquisitions:
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Jul 07, 2025
Acquisition
-
Jan 23, 2023
Acquisition
2017
Neuss (Germany)
Jan 19, 2022
Acquisition
2012
New York City (United States)
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See all acquisitions by SRAM

Reports related to SRAM

Here is the latest report on SRAM's sector:

News related to SRAM

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Media has covered SRAM for a total of 3 events in the last 1 year.
SRAM hires new Quality VP and adds IT VPCyclingIndustrySep 14, 2023SRAM
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FAQs about SRAM

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