Sterling - About the company
Sterling is an acquired company based in Toronto (Canada), founded in 2012 by Stefan Ionescu and David Haines. It operates as a Provider of insurance brokerage solutions. Sterling has raised an undisclosed amount in funding from True Wind. The company has 26 active competitors, including 2 funded and 4 that have exited. Its top competitors include companies like myHSA, Shepellfgi and Caribou.
Company Details
Provider of insurance brokerage solutions. The company offers group insurance, group retirement, and third-party administration services. Its features include data-driven insurance product selection, paperless onboarding, and more.
- Website
- www.sterlingbrokers.com/
- Social
- Email ID
- *****@sterlingbrokers.com
Key Metrics
Founded Year
2012
Location
Toronto, Canada
Stage
Acquired
Latest Funding Round
Investors
Ranked
1st among 26 active competitors
Employee Count
160 as on Sep 30, 2026
Investment & Acquisitions
Exit Details
Acquired by HGGC (Oct 06, 2025)
Sterling's acquisition details
Sterling got acquired by HGGC on Oct 06, 2025.
Click here to take a look at Sterling's acquisition in detail
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Sterling's funding and investors
Sterling has raised funding over 1 round. Its latest funding round was a Seed round on Feb 22, 2022 for $*****. 1 investor participated in its latest round. Sterling has 1 institutional investor.
Here is the list of recent funding rounds of Sterling:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Feb 22, 2022 | 9671376 | Seed | 7372439 | 1904498 | 1714181 | 8316274 |
Access funding benchmarks and valuations. Sign up today!View details of Sterling's funding rounds and investors
Sterling's founders and board of directors
Founder? Claim ProfileThe founders of Sterling are Stefan Ionescu and David Haines.
Here are the details of Sterling's key team members:
- Stefan Ionescu: Co-Founder of Sterling.
- David Haines: Co-Founder of Sterling.
View details of Sterling's Founder profiles and Board Members
Sterling's employee count trend
Sterling has 160 employees as of Sep 26. Here is Sterling's employee count trend over the years:
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Sterling's Competitors and alternates
Top competitors of Sterling include myHSA, Shepellfgi and Caribou. Here is the list of Top 10 competitors of Sterling, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Provider of insurance brokerage solutions | - | 45/100 | ||
2nd | Provider of app to manage employees claims for administration benefits | - | - | 40/100 | |
3rd |  Shepellfgi 2006, Toronto (Canada), Acquired | Online platform for employee benefits administration | - | - | 35/100 |
4th | Automated incentives platform to homecare agancies for staff management | - | 35/100 | ||
5th |  Sapphire Digital Health 2008, Kitchener (Canada), Unfunded | Provider of AI-based health data management software for patients and employees | - | - | 32/100 |
6th | Online benefits administration and retirement planning software for enterprises | $575K | 31/100 | ||
7th | Groupe Major 2002, Gatineau (Canada), Unfunded | Employee benefit administration platform | - | - | 30/100 |
8th | Provider of digital medical payment solution and card for employees | - | - | 28/100 | |
9th | Benefits By Design 1996, Port Coquitlam (Canada), Acquired | Customized benefit solutions provider for SMBs and Individuals. | - | - | 28/100 |
10th | Chambers Plan 1970, Winnipeg (Canada), Unfunded | Platform for health insurance plans | - | - | 27/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Sterling's competitors? Click here to see the top ones
Sterling's Investments and acquisitions
Sterling has acquired MB Pension & Benefits Group. Sterling has not made any investments as of now.Reports related to Sterling
Here is the latest report on Sterling's sector:
News related to Sterling
Media has covered Sterling for a total of 3 events in the last 1 year.
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Sterling Brokers Acquired by HGGC as True Wind Capital Exits InvestmentGlobal Legal Chronicle•Oct 14, 2025•Sterling, HGGC
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True Wind invests in Sterling Capital BrokersPE Hub•Feb 22, 2022•True Wind, Sterling, True Wind Capital, Sterling Capital Brokers and 3 others
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Mednow Signs Marketing Services Agreement With Sterling Capital BrokersBusiness Wire•Oct 07, 2021•Mednow, Sterling
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Sterling Capital Brokers Enters New Agreement With Empire LifeCNW•Aug 19, 2021•Sterling, Empire Life
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Canada’s Riverview Insurance Solutions Merges with Sterling Capital BrokersInsurance Journal•May 11, 2021•Riverviewinsurancesolutions, Sterling
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Sterling Capital Brokers’ Merger with Luedey Consultants Inc.Global Legal Chronicle•Feb 16, 2021•Sterling, Luedey Consultants
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