Supercheap Auto - About the company
Supercheap Auto is an unfunded company based in Strathpine (Australia), founded in 1972 by Hazel Rowe and Reg Rowe. It operates as a Retailer of auto spares, parts, and accessories. Supercheap Auto has not raised any funding yet. The company has 185 active competitors, including 1 funded and 12 that have exited. Its top competitors include companies like AMA Group, Bapcor and Automotive Superstore.
Company Details
Retailer of auto spares, parts, and accessories. It provides variety of car batteries, air filters, coolants and more.
- Website
- www.supercheapauto.com.au/
- Social
Key Metrics
Founded Year
1972
Location
Strathpine, Australia
Stage
Unfunded
Ranked
3rd among 185 active competitors
Employee Count
1,308 as on Oct 31, 2026
Legal entities associated with Supercheap Auto
Supercheap Auto is associated with 4 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
SUPER RETAIL GROUP LIMITED CIN: 108676204 , Australia, Active | Apr 07, 2004 | - | - | |
SUPER RETAIL COMMERCIAL PTY LTD CIN: 153320800 , Australia, Active | Sep 19, 2011 | - | - | |
REBEL SPORTS LTD CIN: 14582007 , United Kingdom, Active | Jan 09, 2023 | - | 1 (As on Jan 31, 2025) | |
Super Cheap Auto Pty Ltd CIN: 1172262 , New Zealand, Active | Nov 06, 2001 | - | - |
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Supercheap Auto's funding and investors
Supercheap Auto has not raised any funding rounds yet.
Supercheap Auto's founders and board of directors
Founder? Claim ProfileThe founders of Supercheap Auto are Hazel Rowe and Reg Rowe.
Here are the details of Supercheap Auto's key team members:
- Hazel Rowe: Co-Founder of Supercheap Auto.
- Reg Rowe: Co-Founder of Supercheap Auto.
View details of Supercheap Auto's Founder profiles and Board Members
Supercheap Auto's employee count trend
Supercheap Auto has 1,308 employees as of Oct 26. Here is Supercheap Auto's employee count trend over the years:
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Supercheap Auto's Competitors and alternates
Top competitors of Supercheap Auto include AMA Group, Bapcor and Automotive Superstore. Here is the list of Top 10 competitors of Supercheap Auto, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Firm focused on vehicle aftercare, accessories market, and automotive component re-manufacturing | - | 59/100 | ||
2nd | Provider of automotive parts, accessories, and related services | - | - | 47/100 | |
3rd | Supercheap Auto 1972, Strathpine (Australia), Unfunded | Retailer of auto spares, parts, and accessories | - | - | 44/100 |
4th | Automotive Superstore 2013, Sydney (Australia), Seed | Online car parts & accessories store | $6.5M | 41/100 | |
5th | Australian Auto Spares seller | $3.5M | 40/100 | ||
6th | Rhino-Rack 1992, Sydney (Australia), Acquired | Manufacturer of automotive spares, brackets, & components | - | - | 34/100 |
7th | _1549347001306.png?devicePixelRatio=2&height=30&width=30){kind=logo} Auto Parts Sydney (Australia), Unfunded | Online retailer of auto parts & accessories | - | - | 31/100 |
8th | Aggregator of automotive aftermarket services provider | - | 30/100 | ||
9th |  The Ultimate Suspension 1975, Ingleburn (Australia), Unfunded | Provider of fully integrated suspension systems for 4WD vehicles, SUVs, recreational, and high-performance vehicles | - | - | 29/100 |
10th | OnlineAutoParts 2007, Brisbane (Australia), Deadpooled | Online retailer of auto parts and accessories | - | - | 28/100 |
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Supercheap Auto's Investments and acquisitions
Supercheap Auto has made no investments or acquisitions yet.
Reports related to Supercheap Auto
Here is the latest report on Supercheap Auto's sector:
News related to Supercheap Auto
Media has covered Supercheap Auto for 1 event in last 1 year, It was about company updates.
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Supercheap Auto owner not intimidated by Wesfarmers-owned Bunnings’ push into automotive partsThe West Australian•Feb 20, 2025•Supercheap Auto
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Supercheap Auto issues urgent recall for trolley jack on safety fearsThe West Australian•Jul 25, 2024•Supercheap Auto
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Supercheap Auto forced to change online ad after dangerous driving complaintDrive•Oct 23, 2023•Supercheap Auto
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Automotive Lifestyle Brand Chemical Guys Heads Down Under With Retail Launch In The Largest Australian Auto Specialty RetailerPR Newswire•Oct 04, 2021•Chemical Guys, Supercheap Auto
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Supercheap Auto’s Online Store Set to Make $25 Million From Click & CollectFeb 26, 2019•Supercheap Auto
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Zip Co teams with Super Retail Group, the largest retailer to join its platform to dateMining Capital•May 31, 2018•http://zipmoneylimited.com.au, Super Retail Group, Supercheap Auto
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Supercheap Auto and Bosch develop AutoCrew service network | CarAdviceCarAdvice•Aug 22, 2017•Supercheap Auto, Bosch
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