When was Supernatural founded?

Supernatural was founded in 2015.

Where is Supernatural located?

Supernatural is headquartered in New York City, United States.

Is Supernatural a funded company?

Supernatural is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Supernatural rank among its competitors?

Supernatural ranks 52nd amongst 488 active competitors, of which 13 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was MicroSalt, which secured $2.99M in Feb, 2025.

Who are the top competitors of Supernatural?

Supernatural's top competitors include McCormick, US Salt and Spice World. Among them, MicroSalt secured the most recent funding round in February, 2025.

Supernatural - 2026 Company Profile, Funding & Competitors

Company Details

Dye-free sprinkles, plant-based food colors, and baking essentials. We offer dye-free sprinkles, plant-based food colors, colorful melting morsels, kits, and bulk options for creative kitchen activities. We reimagine colorful ingredients, providing imaginative essentials made with better ingredients. Our products are crafted with traceable sources, vegan and allergy-friendly ingredients, and American manufacturing. We focus on providing high-quality, natural alternatives to traditional baking decorations, using colors derived from plants. We aim to inspire creativity in the kitchen with vibrant, safe, and delicious options for bakers of all ages. We are committed to making colorful baking better for everyone. We offer wholesale and bulk options. We have cart, login, shop, FAQ, contact, newsletter, affiliate program, and job options.

Website: www.supernaturalkitchen.com/
Social
Email ID: *****@supernaturalkitchen.com

Key Metrics

Founded Year

2015

Location

New York City, United States

Stage

Funding Raised

Investors

Brilliant Friends & 2 more

Ranked

52^nd among 488 active competitors

Investment & Acquisitions

WiV

Similar Companies

McCormick & 2642 more

View Supernatural's full profile

Supernatural is a funded company. Supernatural has 3 institutional investors.

View details of Supernatural's funding rounds and investors

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Top competitors of Supernatural include McCormick, US Salt and Spice World. Here is the list of Top 10 competitors of Supernatural, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	McCormick 1889, Baltimore (United States), Public	Brand of spices & seasonings	-	Benson Family Private Equity, Rosser Capital Partners ... Read more	61/100
2nd	US Salt 1893, Overland Park (United States), Acquired	North America's leading pharmaceutical-grade salt producer, serving diverse industries	-	Metalmark Capital, Silverhawk & 2 others	50/100
3rd	Spice World 1949, Orlando (United States), Acquired	Brand of spices & seasonings	$1.74M	-	49/100
4th	Heartland Food Products Group 2012, Carmel (United States), Funding Raised	Manufacturer of low-calorie sweeteners, coffee, creamers, and liquid water enhancers	-	-	46/100
5th	MicroSalt 2017, West Palm Beach (United States), Public	Salt processing company	$1.15M	Tech Transfer Agrifood	44/100
6th	Abstrax 2017, Irvine (United States), Funding Raised	Manufacturer & brand of flavour for food products	-	Arcadian Capital, Entourage Effect Capital ... & 1 others	41/100
7th	Diaspora 2017, Oakland (United States), Seed	Brand of spices & seasonings	$2.1M	Pentland Ventures & 3 others	40/100
8th	DaVinci Gourmet 1989, Seattle (United States), Acquired	Brand of spices	-	-	40/100
9th	Lafza 2006, Berkeley (United States), Seed	Online retailer of vanilla products sourced from smallholder farmers	$3M	Catholic Relief Services, Incofinfaf	39/100
10th	PS Seasoning 1977, Iron Ridge (United States), Unfunded	Brand of spices, seasoning, & herbs	-	-	39/100
52nd	Supernatural 2015, New York City (United States), Funding Raised	Dye-free sprinkles, plant-based food colors, and baking essentials	-	Brilliant Friends, Rocketship Capital Partners ... & 1 others	24/100