When was SwagUp founded?

SwagUp was founded in 2017 and raised its 1st funding round 6 years after it was founded.

Where is SwagUp located?

SwagUp is headquartered in Piscataway, United States.

Who is the current CEO of SwagUp?

Michael Martocci of SwagUp. They have also founded 1 company and are an angel investors in 1 startup.

How many employees does SwagUp have?

As of Jul 01, 2024, the latest employee count at SwagUp is 182.

Is SwagUp a funded company?

SwagUp is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Mar 14, 2023.

When was the latest funding round of SwagUp?

SwagUp's latest funding was a $***** Seed round on Mar 14, 2023, with participation from 1 investor. Its primary sector is B2B E-Commerce. In United States, the B2B E-Commerce sector has seen $101M in funding in 2026 to date.

Where does SwagUp rank among its competitors?

SwagUp ranks 171st amongst 620 active competitors, of which 82 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Cart.com, which secured $180M in Mar, 2026.

Who are the top competitors of SwagUp?

SwagUp's top competitors include Squarespace, Bazaarvoice and Weebly. Among them, Cart.com secured the most recent funding round in March, 2026.

SwagUp - 2026 Company Profile, Team, Funding & Competitors

SwagUp is a seed company based in Piscataway (United States), founded in 2017 by Michael Martocci. It operates as an Online subscription-based platform offering multi-category products. SwagUp has raised an undisclosed amount in funding from Decathlon Capital Partners. The company has 620 active competitors, including 82 funded and 79 that have exited. Its top competitors include companies like Squarespace, Bazaarvoice and Weebly.

Company Details

Online subscription-based platform offering multi-category products. The subscription box contains gadgets, stationery, health & beauty, stationery, and more. The brands can also customize their boxes as per requirements. The company offers worldwide shipping.

Website: www.swagup.com/
Social
Email ID: *****@swagup.com
Phone Number: +1 **********

Key Metrics

Founded Year

2017

Location

Piscataway, United States

Stage

Seed

Latest Funding Round

Seed, Mar 14, 2023, $*****

Investors

Decathlon Capital Partners

Ranked

171^st among 620 active competitors

Employee Count

182 as on Jul 01, 2024

Similar Companies

Squarespace & 1338 more

View SwagUp's full profile

SwagUp is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SWAGUP, INC CIN: 06563337 , United States, Active	Feb 18, 2022	-	-	-

SwagUp has raised funding over 1 round. Its latest funding round was a Seed round on Mar 14, 2023 for $*****. 1 investor participated in its latest round. SwagUp has 1 institutional investor.

Here is the list of recent funding rounds of SwagUp:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 14, 2023	7944036	Seed	7948768	8276828	8376862	1071932

Access funding benchmarks and valuations. Sign up today!

View details of SwagUp's funding rounds and investors

The founders of SwagUp is Michael Martocci. Michael Martocci is the CEO of SwagUp.

Here are the details of SwagUp's key team members:

Michael Martocci: Founder, CEO of SwagUp. They are also an angel investor in 1 startup.

View details of SwagUp's Founder profiles and Board Members

SwagUp's employee count trend

SwagUp has 182 employees as of Jul 24. Here is SwagUp's employee count trend over the years:

Uncover SwagUp's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of SwagUp include Squarespace, Bazaarvoice and Weebly. Here is the list of Top 10 competitors of SwagUp, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Squarespace 2003, United States, Acquired	Provider of tools for website creation, hosting, and online business	$591M	General Atlantic, Dragoneer Investment Group ... & 20 others	84/100
2nd	Bazaarvoice 2005, Austin (United States), Acquired	Provider of SaaS based marking solution	$20.4M	Battery Ventures, Austin Ventures & 16 others	74/100
3rd	Weebly 2007, United States, Acquired	Provider of tools for website creation, e-commerce, and marketing	$39.8M	Sequoia Capital, Tencent & 26 others	74/100
4th	Pattern Com 2009, London (United Kingdom), Public	Provider of ecommerce services including marketplace growth, fulfillment, and software	$277M	KSV Global, Ainge Advisory & 8 others	72/100
5th	Webs 2001, United States, Public	Provider of tools for website creation, hosting, and online business	$23.1M	Columbia Capital, QED Investors & 7 others	72/100
6th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	Shasta Ventures, Madrona & 6 others	71/100
7th	Cart.com 2020, Houston (United States), Series D	Provider of unified commerce and logistics solutions for business growth	$735M	B. Riley Financial, Snowflake & 46 others	69/100
8th	Builder 2013, San Francisco (United States), Series B	Provider of drag-and-drop visual editor for Shopify sellers	$37.2M	Greylock, M12 & 14 others	68/100
9th	SPS Commerce 1998, Minneapolis (United States), Public	Provider of cloud-based platform for retail supply chain management solutions	$50.5M	Axiom Venture Partners, Granite Partners & 6 others	67/100
10th	Jimdo 2007, United States, Series B	Provider of tools for website creation, online store, and marketing	$28.5M	Spectrum Equity, Global Founders Capital & 3 others	66/100
171st	SwagUp 2017, Piscataway (United States), Seed	Online subscription-based platform offering multi-category products	-	Decathlon Capital Partners	31/100