When was Technorati founded?

Technorati was founded in 2002 and raised its 1st funding round within a year of its incorporation.

Where is Technorati located?

Technorati is headquartered in San Francisco, United States.

Who is the current CEO of Technorati?

Dave Sifry of Technorati. They have also founded 1 company.

How many employees does Technorati have?

As of Jul 31, 2026, the latest employee count at Technorati is 21.

Is Technorati a funded company?

Technorati is a funded company, having raised a total of $35M across 7 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Sep 01, 2002.

When was the latest funding round of Technorati?

Technorati's latest funding was a $***** Series D round on Oct 15, 2009, with participation from 2 investors. Its primary sector is Marketing Services. In United States, the Marketing Services sector has seen $157M in funding in 2026 to date.

Where does Technorati rank among its competitors?

Technorati ranks 68th amongst 8247 active competitors, of which 132 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was National Cinemedia, which secured $400M in Oct, 2019.

Who are the top competitors of Technorati?

Technorati's top competitors include Sandbox, Entravision Communications and AutoWeb. Among them, National Cinemedia secured the most recent funding round in October, 2019.

Technorati - 2026 Company Profile, Team, Funding & Competitors

Q: Is Technorati an acquired company?

Technorati got acquired by Synacor on Feb 19, 2016.

Company Details

Technorati provides suite of advertising technology products, applications and services. Contango helps publishers with the technology for aggregating and managing demand partnerships in real time. SmartWrapper helps publishers to scale and maximize header bidding partnerships. Technorati won SXSW awards for Best Technical Achievement and Best of Show. Technorati was acquired by Synacor in February, 2016.

Website: technorati.com
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Key Metrics

Founded Year

2002

Location

San Francisco, United States

Stage

Acquired

Total Funding

$35M in 7 rounds

Latest Funding Round

Series D, Oct 15, 2009, $*****

Investors

DFJ & 6 more

Ranked

68^th among 8247 active competitors

Employee Count

21 as on Jul 31, 2026

Investment & Acquisitions

Silicon Valley Moms & 1 more

Similar Companies

Sandbox & 9557 more

Exit Details

Acquired by Synacor (Feb 19, 2016)

View Technorati's full profile

Technorati got acquired by Synacor on Feb 19, 2016 at an acquisition amount of $*****.

Click here to take a look at Technorati's acquisition in detail

Technorati has raised a total funding of $35M over 7 rounds. Its first funding round was on Sep 01, 2002. Its latest funding round was a Series D round on Oct 15, 2009 for $*****. 2 investors participated in its latest round. Technorati has 7 institutional investors.

Here is the list of recent funding rounds of Technorati:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 15, 2009	5278432	Series D	8732340	9951632	5124114	7149041
Jun 13, 2008	5904889	Series D	1976765	9115725	4953885	DFJ & 1 more
Mar 01, 2008	8196731	Series D	3612301	4905634	8712565	Wavemaker Partners

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View details of Technorati's funding rounds and investors

The founders of Technorati is Dave Sifry.

Here are the details of Technorati's key team members:

Dave Sifry: Former Founder and CEO of Technorati and founder of 5 other companies, including Warmstart, Lokket and Sputnik.
Shani Higgins: ex-CEO of Technorati.

View details of Technorati's Founder profiles and Board Members

Technorati's employee count trend

Technorati has 21 employees as of Jul 26. Here is Technorati's employee count trend over the years:

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Top competitors of Technorati include Sandbox, Entravision Communications and AutoWeb. Here is the list of Top 10 competitors of Technorati, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Sandbox 2014, Chicago (United States), Acquired	Service agency for marketing and promoting solutions	$28M	Alaris Equity Partners, CIBC	65/100
2nd	Entravision Communications 1998, Santa Monica (United States), Public	Provider of advertising and media solutions for the Latino market	-	-	61/100
3rd	AutoWeb 1995, Irvine (United States), Acquired	Automotive publication & marketing company	$17.2M	TCV, Annox Capital & 3 others	58/100
4th	GroupM 2003, New York City (United States), Late Stage	Provider of advertising services	-	XSML, WPP Booster	57/100
5th	YESCO 1920, Birmingham (United States), Acquired	Provider of billboard and advertising services	-	-	56/100
6th	National Cinemedia 1993, Centennial (United States), Public	Cinema advertising leader connecting brands with young, diverse moviegoers	-	-	55/100
7th	Boundless 2005, Austin (United States), Acquired	Branded merchandise partner creating lasting impressions through creative, purposeful products	$13.5M	Silverton Partners, Partners For Growth & 2 others	52/100
8th	Ocean Outdoor 2007, London (United Kingdom), Acquired	Provider of advertising services	-	LDC, Searchlight Capital & 1 others	52/100
9th	DataBeat 2017, Stamford (United States), Acquired	Technology consulting firm specializing in advanced analytics and programmatic optimization for AdTech partners	-	-	51/100
10th	Hakuhodo 1895, Tokyo (Japan), Funding Raised	Provider of marketing solutions	-	UTokyo Innovation Platform	50/100
68th	Technorati 2002, San Francisco (United States), Acquired	Provides blog search engine and social advertising network	$35M	August Capital, Atomico & 5 others	41/100