When was Technorati founded?

Technorati was founded in 2002 and raised its 1st funding round within a year of its incorporation.

Where is Technorati located?

Technorati is headquartered in San Francisco, United States.

How many employees does Technorati have?

As of Apr 30, 2026, the latest employee count at Technorati is 21.

Is Technorati a funded company?

Technorati is a funded company, having raised a total of $35M across 7 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Sep 01, 2002.

When was the latest funding round of Technorati?

Technorati's latest funding was a $***** Series D round on Oct 15, 2009, with participation from 2 investors.

Where does Technorati rank among its competitors?

Technorati ranks 63rd amongst 7277 active competitors, of which 130 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was National Cinemedia, which secured $400M in Oct, 2019.

Who are the top competitors of Technorati?

Technorati's top competitors include GroupM, Intersection and AutoWeb. Among them, National Cinemedia secured the most recent funding round in October, 2019.

Technorati - 2026 Company Profile, Team, Funding & Competitors

Q: Is Technorati an acquired company?

Technorati got acquired by Synacor on Feb 19, 2016.

Technorati is an acquired company based in San Francisco (United States), founded in 2002. It operates as a Provides blog search engine and social advertising network. Technorati has raised $35M in funding from DFJ and Mobius Venture Capital. The company has 7277 active competitors, including 130 funded and 550 that have exited. Its top competitors include companies like GroupM, Intersection and AutoWeb.

Company Details

Technorati provides suite of advertising technology products, applications and services. Contango helps publishers with the technology for aggregating and managing demand partnerships in real time. SmartWrapper helps publishers to scale and maximize header bidding partnerships. Technorati won SXSW awards for Best Technical Achievement and Best of Show. Technorati was acquired by Synacor in February, 2016.

Website: technorati.com
Social

Key Metrics

Founded Year

2002

Location

San Francisco, United States

Stage

Acquired

Total Funding

$35M in 7 rounds

Latest Funding Round

Series D, Oct 15, 2009, $*****

Investors

DFJ & 6 more

Ranked

63^rd among 7277 active competitors

Employee Count

21 as on Apr 30, 2026

Investment & Acquisitions

Silicon Valley Moms & 1 more

Similar Companies

GroupM & 8587 more

Exit Details

Acquired by Synacor (Feb 19, 2016)

View Technorati's full profile

Technorati got acquired by Synacor on Feb 19, 2016 at an acquisition amount of $*****.

Click here to take a look at Technorati's acquisition in detail

Technorati has raised a total funding of $35M over 7 rounds. Its first funding round was on Sep 01, 2002. Its latest funding round was a Series D round on Oct 15, 2009 for $*****. 2 investors participated in its latest round. Technorati has 7 institutional investors.

Here is the list of recent funding rounds of Technorati:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 15, 2009	6633236	Series D	5143449	8619199	8887690	9616262
Jun 13, 2008	8955761	Series D	3220887	7523793	3480911	DFJ & 1 more
Mar 01, 2008	4570186	Series D	7959905	9154266	6785324	Wavemaker Partners

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View details of Technorati's funding rounds and investors

Technorati's employee count trend

Technorati has 21 employees as of Apr 26. Here is Technorati's employee count trend over the years:

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Top competitors of Technorati include GroupM, Intersection and AutoWeb. Here is the list of Top 10 competitors of Technorati, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	GroupM 2003, New York City (United States), Late Stage	Provider of advertising services	-	XSML, WPP Booster	70/100
2nd	Intersection 2001, New York City (United States), Series C	Provider of WiFi kiosks with data sensing capabilities for smart cities	$150M	Graham Holdings Co, ArrowMark Partners & 1 others	65/100
3rd	AutoWeb 1995, Irvine (United States), Acquired	Automotive publication & marketing company	$17.2M	TCV, Annox Capital & 3 others	59/100
4th	National Cinemedia 1993, Centennial (United States), Public	Cinema advertising leader connecting brands with young, diverse moviegoers	-	-	55/100
5th	Performics 1998, Chicago (United States), Acquired	AI-powered performance marketing solutions driving growth through data-driven insights	$10M	Google, KB Partners	54/100
6th	Sandbox 2014, Chicago (United States), Acquired	Service agency for marketing and promoting solutions	$28M	Alaris Equity Partners, CIBC	64/100
7th	Saatchi & Saatchi 1970, London (United Kingdom), Unfunded	Provider of leading global communications and advertising network services	-	-	52/100
8th	Ocean Outdoor 2007, London (United Kingdom), Acquired	Provider of advertising services	-	Searchlight Capital, LDC & 1 others	52/100
9th	DDB Worldwide 1949, New York City (United States), Funding Raised	Provider of advertising services	-	Argo Ventures	51/100
10th	DPG Media Group 2019, Antwerp (Belgium), Unfunded	Provider of advertising services	-	-	51/100
63rd	Technorati 2002, San Francisco (United States), Acquired	Provides blog search engine and social advertising network	$35M	August Capital, Atomico & 5 others	41/100