When was That's How We Roll founded?

That's How We Roll was founded in 2013.

Where is That's How We Roll located?

That's How We Roll is headquartered in Montclair, United States.

Who is the current CEO of That's How We Roll?

Samuel Kestenbaum of That's How We Roll.

How many employees does That's How We Roll have?

As of May 31, 2026, the latest employee count at That's How We Roll is 16.

Is That's How We Roll a funded company?

That's How We Roll is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does That's How We Roll rank among its competitors?

That's How We Roll ranks 73rd amongst 406 active competitors, of which 33 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was OLYRA, which secured $3.5M in Jan, 2026.

Who are the top competitors of That's How We Roll?

That's How We Roll's top competitors include Tiff's Treats, Simple Mills and Birch Benders. Among them, OLYRA secured the most recent funding round in January, 2026.

That's How We Roll - 2026 Company Profile, Team & Competitors

Company Details

Website: thwroll.com
Email ID: *****@thwroll.com
Phone Number: +1 **********

Key Metrics

Founded Year

2013

Location

Montclair, United States

Stage

Acquired

Ranked

73^rd among 406 active competitors

Employee Count

16 as on May 31, 2026

Similar Companies

Britannia & 919 more

Exit Details

Acquired by Hain Celestial (Dec 17, 2021)

View That's How We Roll's full profile

That's How We Roll got acquired by Hain Celestial on Dec 17, 2021.

Click here to take a look at That's How We Roll's acquisition in detail

That's How We Roll has not raised any funding rounds yet.

That's How We Roll's employee count trend

That's How We Roll has 16 employees as of May 26. Here is That's How We Roll's employee count trend over the years:

Employee count trend for That's How We Roll

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Top competitors of That's How We Roll include Tiff's Treats, Simple Mills and Birch Benders. Here is the list of Top 10 competitors of That's How We Roll, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Tiff's Treats 1999, Austin (United States), Series D	Retailer of on-demand delivery of baked goods, gifts, and novelties	$119M	Morgan Stanley, CIC Partners & 10 others	64/100
2nd	Simple Mills 2012, Chicago (United States), Acquired	Nourishing people and planet with simple, delicious, real foods	$8.04M	Vestar Capital Partners, HPA & 10 others	59/100
3rd	Birch Benders 2011, Boulder (United States), Acquired	Delicious pancake, waffle, and baking mixes for convenient, quality meals	$6.27M	BFG, Continental Grain Company	55/100
4th	Flowers Foods 1919, Thomasville (United States), Public	Manufacturer and supplier of baked goods	-	Mirae Asset	51/100
5th	Last Crumb 2020, Los Angeles (United States), Seed	Platform offering handmade cookies	$3M	Electric Feel, Riverside Ventures & 16 others	51/100
6th	OLYRA 2017, Wilmington (United States), Series A	Internet first brand offering cookies	$12.5M	Bimbo Ventures, Hellenic Impact Investing Network	51/100
7th	Wetzel's Pretzels bakery 1994, Redondo Beach (United States), Acquired	Brand of bakery snacks	-	FranchiseSoar	48/100
8th	Marys Gone Crackers 2004, Reno (United States), Acquired	Organic, gluten-free crackers and snacks crafted with wholesome, nourishing ingredients	-	-	48/100
9th	Van 1988, Vernon (United States), Acquired	Manufacturer and supplier of food products.	-	L Catterton, Caltius Capital Management & 1 others	47/100
10th	Catalina Crunch 2017, Indianapolis (United States), Series A	Brand of smoothies & cookies	$7.8M	Blue Collective, Prehype	45/100
73rd	That's How We Roll 2013, Montclair (United States), Acquired	Brand of cheese cookies	-	-	26/100