Where is The Feed located?

The Feed is headquartered in Denver, United States.

How many employees does The Feed have?

As of May 31, 2026, the latest employee count at The Feed is 120.

Is The Feed a funded company?

The Feed is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does The Feed rank among its competitors?

The Feed ranks 7th amongst 39 active competitors, of which 9 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Odyssey Elixir, which secured $5.03M in Dec, 2025.

Who are the top competitors of The Feed?

The Feed's top competitors include Purple Carrot, Odyssey Elixir and Heartbar. Among them, Odyssey Elixir secured the most recent funding round in December, 2025.

The Feed - 2026 Company Profile, Team, Funding & Competitors

The Feed is a funded company based in Denver (United States), founded in 2013 by Matt Johnson and Bryan Smith. It operates as a Personalized sports nutrition, from the best brands, delivered. The company has 39 active competitors, including 9 funded and 4 that have exited. Its top competitors include companies like Purple Carrot, Odyssey Elixir and Heartbar.

Company Details

Founded by professional cyclist Bryan Smith and Matt Johnson and , The Feed hand-picks and curates the best nutrition bars and snacks and delivers them to customers along with instructions on when and how to eat them. The company offers personal service from experts, as well as fully a la carte shopping experience. Acquired energy snack delivery company Kona Kase in 2014

Website: thefeed.com
Social

Key Metrics

Founded Year

2013

Location

Denver, United States

Stage

Funding Raised

Investors

Lyra Growth Partners

Ranked

7^th among 39 active competitors

Employee Count

120 as on May 31, 2026

Investment & Acquisitions

Pulp Culture & 1 more

Similar Companies

Purple Carrot & 82 more

View The Feed's full profile

The Feed is a funded company. The Feed has 1 institutional investor.

View details of The Feed's funding rounds and investors

The founders of The Feed are Matt Johnson and Bryan Smith.

Here are the details of The Feed's key team members:

Matt Johnson: Co-Founder of The Feed.
Bryan Smith: Co-Founder of The Feed.

View details of The Feed's Founder profiles and Board Members

The Feed's employee count trend

The Feed has 120 employees as of May 26. Here is The Feed's employee count trend over the years:

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Top competitors of The Feed include Purple Carrot, Odyssey Elixir and Heartbar. Here is the list of Top 10 competitors of The Feed, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Purple Carrot 2014, Boston (United States), Acquired	Online platform to purchase plant-based meal kits	$8.8M	New Crop Capital, Stray Dog Capital & 9 others	55/100
2nd	Odyssey Elixir 2020, Margate (United States), Series A	Internet-first brand offering mushroom-based energy drinks	$25.6M	-	52/100
3rd	Heartbar 2006, Long Beach (United States), Seed	Provider of plant-based healthy snacks	$2.72M	-	42/100
4th	KOS Naturals 2017, Santa Barbara (United States), Series A	Manufactures and markets plant-based protein products	$14.1M	Springdale Ventures & 2 others	42/100
5th	TruEnergy 2015, Boston (United States), Series A	Manufacturer and retailer of sports drinks	$11.7M	Btomorrow Ventures, SOSV & 3 others	42/100
6th	Evlution Nutrition 2013, Sunrise (United States), Unfunded	E-commerce store for nutrition products and fitness supplements	-	-	41/100
7th	The Feed 2013, Denver (United States), Funding Raised	Personalized sports nutrition, from the best brands, delivered	-	Lyra Growth Partners	38/100
8th	Waku 2017, Wellesley (United States), Funding Raised	Brand of plant-based nutritional tonics	-	MassChallenge, Food Retail Ventures	36/100
9th	WICKED Protein Bars 2018, Boston (United States), Unfunded	Provider of technology solutions for entrepreneurs and organizations	-	-	35/100
10th	Nuts' n more 2010, East Providence (United States), Unfunded	High-protein nut butter spreads and snacks for health-conscious consumers	-	-	35/100