When was The New Primal founded?

The New Primal was founded in 2010 and raised its 1st funding round 4 years after it was founded.

Where is The New Primal located?

The New Primal is headquartered in Charleston, United States. It is registered at North Charleston,South Carolina.

How many employees does The New Primal have?

As of Dec 31, 2022, The New Primal has 21 employees, reflecting a 24% year-over-year growth in headcount.

Is The New Primal a funded company?

The New Primal is a funded company, having raised a total of $21.2M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Sep 08, 2014.

When was the latest funding round of The New Primal?

The New Primal's latest funding was a $***** Series B round on Jul 29, 2021, with participation from 1 investor. Its primary sector is Food & Beverage Products. In United States, the Food & Beverage Products sector has seen $162M in funding in 2026 to date.

Where does The New Primal rank among its competitors?

The New Primal ranks 3rd amongst 340 active competitors, of which 16 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Chomps, which secured $100M in Apr, 2025.

Who are the top competitors of The New Primal?

The New Primal's top competitors include Chomps, Smithfield Foods and Jack Link. Among them, Chomps secured the most recent funding round in April, 2025.

The New Primal - 2026 Company Profile, Team, Funding & Competitors

Company Details

Natural meat snacks and condiments for health-conscious consumers. They offer thoughtfully-sourced jerky, meat sticks, and cooking sauces. Catering to carnivores, omnivores, and herbivores, they provide portable protein options and healthy flavor profiles. Their products include zero sugar meat sticks and snack mates. They focus on providing convenient, nutritious, and delicious options for busy lifestyles. They aim to bring more hands in the kitchen and hearts around the table, promoting a return to shared meals. They offer free shipping on orders over a certain amount. They also have a store locator, press, FAQ, and about section. They also offer wholesale and affiliate programs. They also have a return and refund policy, privacy policy, terms of service, and accessibility statement. They also offer a subscription service. They also have a cart and login feature.

Website: thenewprimal.com
Social
Email ID: *****@thenewprimal.com
Registered Address: North Charleston,South Carolina

Key Metrics

Founded Year

2010

Location

Charleston, United States

Stage

Series B

Total Funding

$21.2M in 6 rounds

Latest Funding Round

Series B, Jul 29, 2021, $*****

Investors

Third Prime & 4 more

Ranked

3^rd among 340 active competitors

Employee Count

21 as on Dec 31, 2022

Similar Companies

Maple Leaf Foods & 872 more

View The New Primal's full profile

The New Primal is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
THE NEW PRIMAL, LLC CIN: 272720331 , United States, Active	Dec 31, 1999	-	21 (As on Dec 31, 2022)	-

The New Primal has raised a total funding of $21.2M over 6 rounds. Its first funding round was on Sep 08, 2014. Its latest funding round was a Series B round on Jul 29, 2021 for $*****. 1 investor participated in its latest round. The New Primal has 5 institutional investors.

Here is the list of recent funding rounds of The New Primal:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 29, 2021	3501392	Series B	4454096	4731261	3303284	2127762
Oct 11, 2019	5368544	Series A	9635761	3381390	9831523	1432792
May 08, 2019	2780403	Series A	4771975	4747555	5027712	5273340

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View details of The New Primal's funding rounds and investors

The founders of The New Primal is Jason Burke.

Here are the details of The New Primal's key team members:

Jason Burke: Founder of The New Primal.

View details of The New Primal's Founder profiles and Board Members

The New Primal's employee count trend

The New Primal has 21 employees as of Dec 22. The total employee count is 24.0% more than what it was in Dec 21. Here is The New Primal's employee count trend over the years:

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Top competitors of The New Primal include Chomps, Smithfield Foods and Jack Link. Here is the list of Top 10 competitors of The New Primal, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Chomps 2012, Naples (United States), Series A	Wholesome meat snacks crafted with simple ingredients for powerful nutrition	$80.2M	Stride Consumer, Wells Fargo	61/100
2nd	Smithfield Foods 1936, Smithfield (United States), Public	Provider of hog breeding & rearing, processing, and supply of hog meat products	-	Goldman Sachs, Barclays & 2 others	59/100
3rd	The New Primal 2010, Charleston (United States), Series B	Natural meat snacks and condiments for health-conscious consumers	$21.2M	Third Prime, One Degree Ventures & 3 others	58/100
4th	Jack Link 1986, Minong (United States), Unfunded	Manufacturer and distributor of meat snacks and apparel	-	-	55/100
5th	Koch Foods 1985, Collinsville (United States), Unfunded	Producer of frozen and raw chicken products for retail, foodservice, and export	-	-	53/100
6th	Daring 2018, Los Angeles (United States), Acquired	Brand of meat snacks	$113M	Founders Fund, Maveron & 12 others	53/100
7th	Country Archer 1977, San Bernardino (United States), Series C	Delicious grass-fed beef jerky and meat sticks for real life	$22M	Monogram Capital Partners, Horowitz Group ... & 2 others	51/100
8th	Stryve Biltong 2008, Plano (United States), Public	Brand of beef jerky	-	Meaningful Partners, Pendynecapital & 5 others	50/100
9th	Krave Jerky 2009, Sonoma (United States), Acquired	Manufacturer of protein products	$21.6M	ACG, Bialla Partners & 2 others	48/100
10th	Vienna Beef 1893, Chicago (United States), Unfunded	Brand of meat snacks	-	-	47/100