When was Tractor Beverage founded?

Tractor Beverage was founded in 2014 and raised its 1st funding round 3 years after it was founded.

Where is Tractor Beverage located?

Tractor Beverage is headquartered in Coeur d Alene, United States.

How many employees does Tractor Beverage have?

As of Apr 30, 2026, the latest employee count at Tractor Beverage is 90.

Is Tractor Beverage a funded company?

Tractor Beverage is a funded company, having raised a total of $97.1M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Feb 10, 2017.

When was the latest funding round of Tractor Beverage?

Tractor Beverage's latest funding was a $***** Series C round on Feb 21, 2025, with participation from 0 investor. Its primary sector is Food Processing. In United States, the Food Processing sector has seen $49.7M in funding in 2026 to date.

Where does Tractor Beverage rank among its competitors?

Tractor Beverage ranks 26th amongst 1347 active competitors, of which 63 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Tractor Beverage, which secured $13.2M in Feb, 2025.

Who are the top competitors of Tractor Beverage?

Tractor Beverage's top competitors include Bunge, Tetra Pak and Agrana. Among them, Tractor Beverage secured the most recent funding round in February, 2025.

Tractor Beverage - 2026 Company Profile, Team, Funding & Competitors

Company Details

Website: drinktractor.com
Social

Key Metrics

Founded Year

2014

Location

Coeur d Alene, United States

Stage

Series C

Total Funding

$97.1M in 5 rounds

Latest Funding Round

Series C, Feb 21, 2025, $*****

Investors

Keurig Dr Pepper & 1 more

Ranked

26^th among 1347 active competitors

Employee Count

90 as on Apr 30, 2026

Similar Companies

Bunge & 1387 more

View Tractor Beverage's full profile

Tractor Beverage has raised a total funding of $97.1M over 5 rounds. Its first funding round was on Feb 10, 2017. Tractor Beverage has 2 institutional investors.

Here is the list of recent funding rounds of Tractor Beverage:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 21, 2025	1161422	Series C	8572667	7193721	6017023	7119658
Dec 13, 2024	9353799	Series C	4711609	8378001	9701957	2952346
Apr 28, 2022	2574919	Series C	1646490	4008937	Keurig Dr Pepper	1511157

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View details of Tractor Beverage's funding rounds and investors

The founders of Tractor Beverage is Travis Potter.

Here are the details of Tractor Beverage's key team members:

Travis Potter: Founder of Tractor Beverage.

View details of Tractor Beverage's Founder profiles and Board Members

Tractor Beverage's employee count trend

Tractor Beverage has 90 employees as of Apr 26. Here is Tractor Beverage's employee count trend over the years:

Employee count trend for Tractor Beverage

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Top competitors of Tractor Beverage include Bunge, Tetra Pak and Agrana. Here is the list of Top 10 competitors of Tractor Beverage, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Bunge 1818, White Plains (United States), Public	Provider of grain and oilseed processing services	-	The D. E. Shaw Group, British International Investment ... & 3 others	68/100
2nd	Tetra Pak 1951, Pully (Switzerland), Series D	Provider of food processing and packaging equipment	$105M	Nuvolab, Europa	67/100
3rd	Agrana 1988, Vienna (Austria), Public	Processor and supplier of fruit, starch and sugar products	-	Austria Wirtschaftsservice, Butler Industries ... & 1 others	65/100
4th	Ofi 2014, Sao Paulo (Brazil), Public	Provider of food consulting services	-	IGNIA, Angel Ventures & 3 others	65/100
5th	DSM 1902, Heerlen (Netherlands), Public	Science-based company operating in the fields of health, nutrition and bioscience	-	Aimforthemoon, Triodos Investment Management ... & 9 others	59/100
6th	Louis Dreyfus Company 1851, Rotterdam (Netherlands), Funding Raised	Global merchant and processor of agricultural goods, creating fair and sustainable value	-	Societe Generale, Bank of America & 11 others	56/100
7th	RCL Foods 1960, Durban (South Africa), Public	Manufacturer of branded and private label food products	-	Multiply Group, Imbewu Capital Partners	55/100
8th	J&J Snack Foods 1971, Pennsauken Township (United States), Public	Provider of bakery snacks & drinks processing services	-	-	55/100
9th	Del Monte 1886, Coral Gables (United States), Public	Producer and processor of fruit & vegetable juices	-	Court Square, Sierra Madre	55/100
10th	Cargill 1865, Minneapolis (United States), Funding Raised	Provider of food, ingredients, agricultural solutions, and industrial products	-	Ohio.gov, Continental Grain Company & 4 others	53/100
26th	Tractor Beverage 2014, Coeur d Alene (United States), Series C	Manufacturer of juices and other drinks	$97.1M	Keurig Dr Pepper, AF Ventures	50/100