When was Trade founded?

Trade was founded in 2017 and raised its 1st funding round 3 years after it was founded.

Where is Trade located?

Trade is headquartered in New York City, United States. It is registered at 401 Park Drive, 9th Floor, Boston, MA 02215..

How many employees does Trade have?

As of Dec 31, 2021, Trade has 38 employees, reflecting a 36% year-over-year growth in headcount.

Is Trade a funded company?

Trade is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Sep 02, 2020.

When was the latest funding round of Trade?

Trade's latest funding was a $***** Series A round on Sep 02, 2020, with participation from 2 investors. Its primary sector is Online Grocery. In United States, the Online Grocery sector has seen $132M in funding in 2026 to date.

Where does Trade rank among its competitors?

Trade ranks 6th amongst 379 active competitors, of which 24 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Throne SPORT COFFEE, which secured $10M in Feb, 2026.

Who are the top competitors of Trade?

Trade's top competitors include Black Rifle Coffee Company, Black Rock Coffee Bar and Chamberlain Coffee. Among them, Throne SPORT COFFEE secured the most recent funding round in February, 2026.

Trade - 2026 Company Profile, Team, Funding & Competitors

Trade is a series A company based in New York City (United States), founded in 2017 by Eric Girouard, Jono Schafler, Hugh Hunter and Nick Gavronsky. It operates as a Curated coffee marketplace connecting consumers with independent roasters through subscriptions. Trade has raised $21M in funding from Madrona. The company has 379 active competitors, including 24 funded and 14 that have exited. Its top competitors include companies like Black Rifle Coffee Company, Black Rock Coffee Bar and Chamberlain Coffee.

Company Details

Curated coffee marketplace connecting consumers with independent roasters through subscriptions. It is a B2C platform that partners with independent coffee roasters across the USA, curating and delivering fresh, specialty coffee directly to consumers. Through a personalized quiz, the platform matches customers with coffees tailored to their taste preferences, offering a discovery-driven experience. The company offers coffee subscriptions, gifts, and brewing guides, fostering a community of coffee enthusiasts. They emphasize ethical sourcing, supporting small businesses, and providing a seamless online shopping experience. The platform offers features like account login, order history, shipping address management, and a referral program. They also provide customer support through email, phone, and SMS. The business model focuses on delivering high-quality, freshly roasted coffee through a subscription service, connecting consumers with unique roasters and promoting coffee education.

Website: www.drinktrade.com/
Social
Email ID: *****@drinktrade.com
Phone Number: +1 **********
Registered Address: 401 Park Drive, 9th Floor, Boston, MA 02215.

Key Metrics

Founded Year

2017

Location

New York City, United States

Stage

Series A

Total Funding

$21M in 1 round

Latest Funding Round

Series A, Sep 02, 2020, $*****

Investors

Madrona & 1 more

Ranked

6^th among 379 active competitors

Employee Count

38 as on Dec 31, 2021

Similar Companies

Blue Tokai Coffee Roasters & 156 more

View Trade's full profile

Trade is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SEED LEAF INC. CIN: 81-4838350 , United States, Active	Dec 04, 2016	-	38 (As on Dec 31, 2021)	-

Trade has raised a total funding of $21M over 1 round. Its latest funding round was a Series A round on Sep 02, 2020 for $*****. 2 investors participated in its latest round. Trade has 2 institutional investors.

Here is the list of recent funding rounds of Trade:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 02, 2020	7906252	Series A	5245368	9772567	1389789	3651782

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View details of Trade's funding rounds and investors

The founders of Trade are Eric Girouard, Jono Schafler, Hugh Hunter and Nick Gavronsky.

Here are the details of Trade's key team members:

Eric Girouard: Former Co-Founder of Trade and founder of 1 other company. They serve on the board of 1 company.
Jono Schafler: Former Co-Founder of Trade and founder of 2 other companies, InHouse and Team Launch.
Hugh Hunter: Former Co-Founder & CTO of Trade and founder of 2 other companies, Treat AI and Treat.
Contact Info: 2 email addresses
Nick Gavronsky: Former Co-Founder of Trade and founder of 1 other company.
Contact Info: 2 email addresses
Mike Lackman: CEO of Trade.

View details of Trade's Founder profiles and Board Members

Trade's employee count trend

Trade has 38 employees as of Dec 21. The total employee count is 36.0% more than what it was in Dec 20. Here is Trade's employee count trend over the years:

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Top competitors of Trade include Black Rifle Coffee Company, Black Rock Coffee Bar and Chamberlain Coffee. Here is the list of Top 10 competitors of Trade, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Black Rifle Coffee Company 2014, Salt Lake City (United States), Public	Internet first brand of coffee	-	Sterling Partners, Sterling Capital Partners	62/100
2nd	Black Rock Coffee Bar 2008, Vancouver (United States), Public	Internet first brand of coffee	-	-	55/100
3rd	Chamberlain Coffee 2020, Beverly Hills (United States), Series A	Internet-first brand offering coffee	$22M	Blazar Capital, United Talent Agency & 8 others	54/100
4th	Bad Ass Coffee 1989, Lakewood (United States), Unfunded	Internet-first brand offering coffee	-	-	50/100
5th	SUNNIVA Super Coffee 2015, Washington, DC (United States), Series C	Delicious, healthy, and energizing coffee products with zero sugar and positive ingredients	$146M	Durable Capital Partners, Skyview Ventures ... & 22 others	50/100
6th	Trade 2017, New York City (United States), Series A	Curated coffee marketplace connecting consumers with independent roasters through subscriptions	$21M	JAB Holding Company, Madrona	50/100
7th	Jot 2019, Boulder (United States), Series A	Internet first brand offering coffee	$15.7M	Whalebone Ventures, BFG & 1 others	47/100
8th	RYZE 2019, Boston (United States), Seed	Brand of coffee	$2.15M	PS27 Ventures, Emigrant Capital & 3 others	46/100
9th	Reborn Coffee 2014, Brea (United States), Public	Online retailer of roasted coffee beans, matcha kits, and accessories	-	Quen Inno Tech	46/100
10th	Throne SPORT COFFEE 2024, Stamford (United States), Series A	Internet first brand of coffee	$18M	-	43/100