When was True Co founded?

True Co was founded in 2002 and raised its 1st funding round 15 years after it was founded.

Where is True Co located?

True Co is headquartered in Denmark. It is registered at 1, Frederiksholms Kanal, København K, 1220.

Which legal entities is True Co associated with?

True Co is associated with True. ApS and 1 other.

How many employees does True Co have?

As of Aug 31, 2026, the latest employee count at True Co is 31.

Is True Co a funded company?

True Co is a funded company, having raised a total of $1.21M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jul 26, 2017.

When was the latest funding round of True Co?

True Co's latest funding was a $***** Seed round on Feb 14, 2020, with participation from 0 investor.

Where does True Co rank among its competitors?

True Co ranks 1st amongst 6 active competitors, of which 2 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Rationworld, which secured $368K in Jul, 2020.

Who are the top competitors of True Co?

True Co's top competitors include Rationworld, Mellow Chocolate and The Mallows. Among them, Rationworld secured the most recent funding round in July, 2020.

True Co - 2026 Company Profile, Funding & Competitors

True Co is a seed company based in Denmark, founded in 2002. It operates as an Online platform offering plastic-free, vegan, and biodegradable oral care products. True Co has raised $1.21M in funding. The company has 6 active competitors, including 2 that are funded. Its top competitors include companies like Rationworld, Mellow Chocolate and The Mallows.

Company Details

Online platform offering plastic-free, vegan, and biodegradable oral care products. Its products are sugar-free and made with natural flavors, offering a sustainable and healthier alternative for consumers.

Website: truecompany.com
Social
Registered Address: 1, Frederiksholms Kanal, København K, 1220

Key Metrics

Founded Year

2002

Location

Denmark

Stage

Seed

Total Funding

$1.21M in 3 rounds

Latest Funding Round

Seed, Feb 14, 2020, $*****

Investors

Oyster Bay

Ranked

1^st among 6 active competitors

Employee Count

31 as on Aug 31, 2026

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View True Co's full profile

True Co is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
TRUE ApS CIN: 29623775 , Denmark, Active	Jun 19, 2006	-	-
True. ApS CIN: 38460161 , Denmark, Active	Mar 01, 2017	-	41 (As on Nov 30, 2024)

True Co has raised a total funding of $1.21M over 3 rounds. Its first funding round was on Jul 26, 2017. True Co has 1 institutional investor.

Here is the list of recent funding rounds of True Co:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 14, 2020	4195130	Seed	3474615	4754229	8970802	1226623
Aug 13, 2018	1193579	Seed	4854966	2997488	5387547	3593282
Jul 26, 2017	7757464	Seed	3429323	8879380	4484991	2078377

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View details of True Co's funding rounds and investors

True Co's employee count trend

True Co has 31 employees as of Aug 26. Here is True Co's employee count trend over the years:

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Top competitors of True Co include Rationworld, Mellow Chocolate and The Mallows. Here is the list of Top 10 competitors of True Co, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	True Co 2002, Denmark, Seed	Online platform offering plastic-free, vegan, and biodegradable oral care products	$1.21M	Oyster Bay	30/100
2nd	Rationworld 2016, Vaerlose (Denmark), Seed	Internet first brand offering snack bars	$729K	-	27/100
3rd	Mellow Chocolate 2019, Hvidovre (Denmark), Unfunded	Internet first brand offering chocolates	-	-	18/100
4th	The Mallows 2016, Glostrup (Denmark), Unfunded	Internet-first-brand for chocolate	-	-	18/100
5th	Simply 2011, Kastrup (Denmark), Unfunded	Internet first brand of chocolate products	-	-	16/100
6th	Bolcheværk 2016, Skodstrup (Denmark), Unfunded	Internet first brand offering candies	-	-	14/100