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Tru Earth - About the company

Tru Earth is a seed company based in Port Moody (Canada), founded in 2018 by Kevin Hinton. It operates as a Manufacturer of eco-friendly laundry and household cleaning products in sheet form. Tru Earth has raised an undisclosed amount in funding from Renewal Funds. The company has 18 active competitors, including 1 funded and 2 that have exited. Its top competitors include companies like Henkel, Lavo and Micrylium.

Company Details

Manufacturer of eco-friendly laundry and household cleaning products in sheet form. It offers laundry detergent sheets, fabric softener sheets, scent boosters, stain remover sticks, wool dryer balls, and storage tins. Additionally, it provides multi-surface cleaner sheets and dishwasher detergent tablets. The company focuses on providing alternatives to traditional cleaning products with a reduced environmental impact.
Website
tru.earth
Social
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Email ID
*****@tru.earth
Phone Number
+1 **********
Key Metrics
Founded Year
2018
Location
Port Moody, Canada
Stage
Seed
Latest Funding Round
Ranked
Employee Count
75 as on Mar 31, 2026
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Tru Earth's funding and investors

Tru Earth has raised funding over 1 round. Its latest funding round was a Seed round on Apr 27, 2022 for $*****. 2 investors participated in its latest round. Tru Earth has 2 institutional investors.

Here is the list of recent funding rounds of Tru Earth:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Apr 27, 2022
4553640
Seed
5555736
4572350
9654149
1616852
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Tru Earth's founders and board of directors

Founder? Claim Profile
The founders of Tru Earth is Kevin Hinton. Brad Liski is the CEO of Tru Earth.
Here are the details of Tru Earth's key team members:

Tru Earth's employee count trend

Tru Earth has 75 employees as of Mar 26. Here is Tru Earth's employee count trend over the years:
Employee count trend for Tru Earth
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Tru Earth's Competitors and alternates

Top competitors of Tru Earth include Henkel, Lavo and Micrylium. Here is the list of Top 10 competitors of Tru Earth, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Henkel
Henkel
1876, Dusseldorf (Germany), Public
Provides laundry, home & beauty care, and adhesive products
-
69/100
2nd
Logo for Tru Earth
Tru Earth
2018, Port Moody (Canada), Seed
Manufacturer of eco-friendly laundry and household cleaning products in sheet form
-
33/100
3rd
Logo for Lavo
Lavo
1855, Montreal (Canada), Acquired
Manufactures, distributes and markets laundry products
-
27/100
4th
Logo for Micrylium
Micrylium
1994, Toronto (Canada), Funding Raised
Provides analytical research and services for controlling infections
-
22/100
5th
Logo for Nature Clean
Nature Clean
1963, Toronto (Canada), Unfunded
Manufacturer and brand of natural home care and personal care products
-
-
20/100
6th
Logo for Kind Laundry
Kind Laundry
2020, Toronto (Canada), Unfunded
Manufacturer of eco-friendly laundry detergent sheets, stain removers, and related accessories
-
-
17/100
7th
Logo for PRODEXLAB
PRODEXLAB
2007, Saint Hyacinthe (Canada), Unfunded
Internet first brand of fabric care products
-
-
16/100
8th
Logo for Natural Neighbour
Natural Neighbour
2016, Yarker (Canada), Unfunded
Brand of natural home & personal products
-
-
16/100
9th
Logo for Caeran
Caeran
1989, Cambridge (Canada), Unfunded
Brand of natural home & personal care products
-
-
16/100
10th
Brand of natural home and personal care products
-
-
16/100
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Tru Earth's Investments and acquisitions

Tru Earth has made no investments or acquisitions yet.

Reports related to Tru Earth

Here is the latest report on Tru Earth's sector:

News related to Tru Earth

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FAQs about Tru Earth

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