When was Tru Earth founded?

Tru Earth was founded in 2018 and raised its 1st funding round 4 years after it was founded.

Where is Tru Earth located?

Tru Earth is headquartered in Port Moody, Canada.

How many employees does Tru Earth have?

As of Mar 31, 2026, the latest employee count at Tru Earth is 75.

Is Tru Earth a funded company?

Tru Earth is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Apr 27, 2022.

When was the latest funding round of Tru Earth?

Tru Earth's latest funding was a $***** Seed round on Apr 27, 2022, with participation from 2 investors.

Where does Tru Earth rank among its competitors?

Tru Earth ranks 2nd amongst 18 active competitors, only 1 of which is funded. Henkel, which secured $279K in Jan, 2023.

Who are the top competitors of Tru Earth?

Tru Earth's top competitors include Henkel, Lavo and Micrylium. Among them, Henkel secured the most recent funding round in January, 2023.

Tru Earth - 2026 Company Profile, Team, Funding & Competitors

Company Details

Manufacturer of eco-friendly laundry and household cleaning products in sheet form. It offers laundry detergent sheets, fabric softener sheets, scent boosters, stain remover sticks, wool dryer balls, and storage tins. Additionally, it provides multi-surface cleaner sheets and dishwasher detergent tablets. The company focuses on providing alternatives to traditional cleaning products with a reduced environmental impact.

Website: tru.earth
Social
Email ID: *****@tru.earth
Phone Number: +1 **********

Key Metrics

Founded Year

2018

Location

Port Moody, Canada

Stage

Seed

Latest Funding Round

Seed, Apr 27, 2022, $*****

Investors

Renewal Funds & 1 more

Ranked

2^nd among 18 active competitors

Employee Count

75 as on Mar 31, 2026

Similar Companies

The Good Laundry & 2 more

View Tru Earth's full profile

Tru Earth has raised funding over 1 round. Its latest funding round was a Seed round on Apr 27, 2022 for $*****. 2 investors participated in its latest round. Tru Earth has 2 institutional investors.

Here is the list of recent funding rounds of Tru Earth:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 27, 2022	4553640	Seed	5555736	4572350	9654149	1616852

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View details of Tru Earth's funding rounds and investors

The founders of Tru Earth is Kevin Hinton. Brad Liski is the CEO of Tru Earth.

Here are the details of Tru Earth's key team members:

Kevin Hinton: Co-founder and CTO of Tru Earth.

View details of Tru Earth's Founder profiles and Board Members

Tru Earth's employee count trend

Tru Earth has 75 employees as of Mar 26. Here is Tru Earth's employee count trend over the years:

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Top competitors of Tru Earth include Henkel, Lavo and Micrylium. Here is the list of Top 10 competitors of Tru Earth, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Henkel 1876, Dusseldorf (Germany), Public	Provides laundry, home & beauty care, and adhesive products	-	Triodos Investment Management, IVA Ventures ... & 3 others	69/100
2nd	Tru Earth 2018, Port Moody (Canada), Seed	Manufacturer of eco-friendly laundry and household cleaning products in sheet form	-	Export Development Canada, Renewal Funds	33/100
3rd	Lavo 1855, Montreal (Canada), Acquired	Manufactures, distributes and markets laundry products	-	Roynat Capital, Scotiabank & 1 others	27/100
4th	Micrylium 1994, Toronto (Canada), Funding Raised	Provides analytical research and services for controlling infections	-	Air Techniques	22/100
5th	Nature Clean 1963, Toronto (Canada), Unfunded	Manufacturer and brand of natural home care and personal care products	-	-	20/100
6th	Kind Laundry 2020, Toronto (Canada), Unfunded	Manufacturer of eco-friendly laundry detergent sheets, stain removers, and related accessories	-	-	17/100
7th	PRODEXLAB 2007, Saint Hyacinthe (Canada), Unfunded	Internet first brand of fabric care products	-	-	16/100
8th	Natural Neighbour 2016, Yarker (Canada), Unfunded	Brand of natural home & personal products	-	-	16/100
9th	Caeran 1989, Cambridge (Canada), Unfunded	Brand of natural home & personal care products	-	-	16/100
10th	KleenFree Naturally 2008, Canada, Unfunded	Brand of natural home and personal care products	-	-	16/100