When was TrueCoach founded?

TrueCoach was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is TrueCoach located?

TrueCoach is headquartered in Boulder, United States.

Who is the current CEO of TrueCoach?

Casey Jenks of TrueCoach. They have also founded 1 company.

How many employees does TrueCoach have?

As of Aug 31, 2026, the latest employee count at TrueCoach is 8.

Is TrueCoach a funded company?

TrueCoach is a funded company, having raised a total of $2.12M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2016.

When was the latest funding round of TrueCoach?

TrueCoach's latest funding was a $***** Seed round on Jul 09, 2019, with participation from 13 investors. Its primary sector is Fitness & Wellness Tech. In United States, the Fitness & Wellness Tech sector has seen $1.13B in funding in 2026 to date.

Where does TrueCoach rank among its competitors?

TrueCoach ranks 4th amongst 134 active competitors, of which 13 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Virtuagym, which secured $3.15M in Apr, 2022.

Who are the top competitors of TrueCoach?

TrueCoach's top competitors include Everfit, Virtuagym and TrainHeroic. Among them, Virtuagym secured the most recent funding round in April, 2022.

TrueCoach - 2026 Company Profile, Team, Funding & Competitors

Company Details

An online platform enabling trainers to create personalized training plans. The workout builder tool enables trainers to create workout plans for clients, to view and analyze the progress for updating the plans. The platform enables trainers to view workout history and metrics for creating new programs. The trainer can also take self-videos of the workouts or provide workouts from the library of exercises provided in the platform.

Website: truecoach.co
Social

Key Metrics

Founded Year

2015

Location

Boulder, United States

Stage

Acquired

Total Funding

$2.12M in 3 rounds

Latest Funding Round

Seed, Jul 09, 2019, $*****

Investors

Techstars & 13 more

Ranked

4^th among 134 active competitors

Employee Count

8 as on Aug 31, 2026

Similar Companies

Everfit & 236 more

Exit Details

Acquired by TSG (Apr 27, 2020)

View TrueCoach's full profile

TrueCoach got acquired by TSG on Apr 27, 2020.

Click here to take a look at TrueCoach's acquisition in detail

TrueCoach has raised a total funding of $2.12M over 3 rounds. Its first funding round was on 2016. Its latest funding round was a Seed round on Jul 09, 2019 for $*****. 13 investors participated in its latest round. TrueCoach has 4 institutional investors and 10 angel investors.

Here is the list of recent funding rounds of TrueCoach:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 09, 2019	3459845	Seed	5748994	9036710	9155637	3999895
Jun 27, 2016	5583782	Seed	7557971	7875997	3848874	1429136
2016	7600	Seed	5820	9907	Right Side Capital Management	2224

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View details of TrueCoach's funding rounds and investors

The founders of TrueCoach are Casey Jenks and Robbie Jack. Casey Jenks is the CEO of TrueCoach.

Here are the details of TrueCoach's key team members:

Casey Jenks: Co-Founder & CEO of TrueCoach.
Robbie Jack: Co-Founder & CMO of TrueCoach.
Contact Info: 1 email address

View details of TrueCoach's Founder profiles and Board Members

TrueCoach's employee count trend

TrueCoach has 8 employees as of Aug 26. Here is TrueCoach's employee count trend over the years:

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Top competitors of TrueCoach include Everfit, Virtuagym and TrainHeroic. Here is the list of Top 10 competitors of TrueCoach, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Everfit 2017, San Francisco (United States), Seed	Provider of a SaaS based personal fitness trainers software for corporate business	$900K	-	60/100
2nd	Virtuagym 2008, Amsterdam (Netherlands), Series B	Online workout planner and nutrition management tool	$13.4M	Endeit Capital, Saffelberg Investments & 5 others	56/100
3rd	TrainHeroic 2011, Denver (United States), Acquired	Online software solution for coaches and teams	-	-	55/100
4th	TrueCoach 2015, Boulder (United States), Acquired	An online platform enabling trainers to create personalized training plans	$2.12M	Springtime Ventures, Hilltop Venture Partners ... & 12 others	54/100
5th	Trainerize 2012, Vancouver (Canada), Acquired	Provider of software for fitness professionals, clubs, and enterprises	-	-	50/100
6th	Nudge Coach 2011, Richmond (United States), Seed	Provider of SaaS-driven client engagement mobile app for health & fitness businesses	$2.87M	757 Angels, Lighthouse Labs	48/100
7th	Mfit Personal 2015, Porto Belo (Brazil), Unfunded	Software solution for personal fitness trainer	-	-	48/100
8th	My PT Hub 2015, Burgess Hill (United Kingdom), Acquired	Developer of software for personal trainers to manage client programs	-	Just Develop It	44/100
9th	Personal Virtual 2016, Araraquara (Brazil), Unfunded	Software solution for personal fitness coaches to manage training and diet	-	-	43/100
10th	Exer Studio 2020, Denver (United States), Unfunded	Provider of AI-based performance monitoring platform	-	-	42/100