When was TULA founded?

TULA was founded in 2014 and raised its 1st funding round 3 years after it was founded.

Where is TULA located?

TULA is headquartered in New York City, United States.

How many employees does TULA have?

As of Apr 30, 2026, the latest employee count at TULA is 175.

Is TULA a funded company?

TULA is a funded company, having raised a total of $12.7M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Feb 22, 2017.

When was the latest funding round of TULA?

TULA's latest funding was a $***** Series A round on Oct 16, 2018, with participation from 0 investor. Its primary sector is Beauty Tech. In United States, the Beauty Tech sector has seen $515M in funding in 2026 to date.

Where does TULA rank among its competitors?

TULA ranks 1st amongst 11 active competitors, none of which are funded.

Who are the top competitors of TULA?

TULA's top competitors include Atolla, Y'OUR and Beauty by Design. Among them, Atolla secured the most recent funding round in July, 2020.

TULA - 2026 Company Profile, Team, Funding & Competitors

TULA is an acquired company based in New York City (United States), founded in 2014 by Dan Reich and Roshini Raj MD. It operates as a Private label brand of skincare products for women. TULA has raised $12.7M in funding from L Catterton. The company has 11 active competitors, including 2 that have exited. Its top competitors include companies like Atolla, Y'OUR and Beauty by Design.

Company Details

Private label brand of skincare products for women. The product catalog includes cleansers, moisturizers, toners, serums, masks, primers, sunscreen, mists, and more products for various skin concerns. The company also owns a patent in probiotic technology.

Website: tula.com
Social
Email ID: *****@tula.com
Phone Number: +1 **********

Key Metrics

Founded Year

2014

Location

New York City, United States

Stage

Acquired

Total Funding

$12.7M in 2 rounds

Latest Funding Round

Series A, Oct 16, 2018, $*****

Investors

L Catterton & 4 more

Ranked

1^st among 11 active competitors

Employee Count

175 as on Apr 30, 2026

Similar Companies

Suhi & Sego & 21 more

Exit Details

Acquired by Procter & Gamble (Jan 05, 2022)

View TULA's full profile

TULA got acquired by Procter & Gamble on Jan 05, 2022.

Click here to take a look at TULA's acquisition in detail

TULA has raised a total funding of $12.7M over 2 rounds. Its first funding round was on Feb 22, 2017. TULA has 5 institutional investors.

Here is the list of recent funding rounds of TULA:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 16, 2018	6890159	Series A	8220973	3100520	5236434	7508460
Feb 22, 2017	1217266	Series A	6175837	8454952	L Catterton	5031074

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View details of TULA's funding rounds and investors

The founders of TULA are Dan Reich and Roshini Raj MD.

Here are the details of TULA's key team members:

Dan Reich: Co-Founder of TULA and founder of 3 other companies, Troops, Troops and Spinback.
Roshini Raj MD: Co-Founder of TULA.
Contact Info: 1 email address
Julia Straus: CEO of TULA.

View details of TULA's Founder profiles and Board Members

TULA's employee count trend

TULA has 175 employees as of Apr 26. Here is TULA's employee count trend over the years:

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Top competitors of TULA include Atolla, Y'OUR and Beauty by Design. Here is the list of Top 10 competitors of TULA, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	TULA 2014, New York City (United States), Acquired	Private label brand of skincare products for women	$12.7M	L Catterton, Cornell Venture Capital & 3 others	62/100
2nd	Atolla 2017, New York City (United States), Acquired	Internet-first brand offering customized natural skincare products	$4M	Lyra Growth Partners, Also Capital	39/100
3rd	Y'OUR 2018, San Francisco (United States), Unfunded	Internet first brand offering customized skincare products	-	-	31/100
4th	Beauty by Design 2016, Los Angeles (United States), Deadpooled	Internet-first brand of natural skin care products	$2.2M	Resolute Ventures, TenOneTen & 6 others	29/100
5th	2250 2019, San Antonio (United States), Unfunded	AI-powered personalized skincare brand	-	-	28/100
6th	AMP Aesthetics 2014, Henderson (United States), Unfunded	Internet first brand offering customized organic skincare products	-	-	28/100
7th	Natural Organic Skin Care 2006, Boise (United States), Unfunded	Internet first brand offering DIY customized organic skincare products	-	-	28/100
8th	AlpStories 2014, Atlanta (United States), Unfunded	Online platform offering made to order skincare products	-	-	25/100
9th	Tallow Balm 2024, California City (United States), Unfunded	Online beauty brand leveraging AI technology to create customised and natural skincare products	-	-	24/100
10th	special me 2022, Tustin (United States), Unfunded	Internet first brand offering multi-category personalized skincare products	-	-	23/100