When was UpCity founded?

UpCity was founded in 2009 and raised its 1st funding round within a year of its incorporation.

Where is UpCity located?

UpCity is headquartered in Iowa City, United States.

How many employees does UpCity have?

As of Aug 31, 2026, the latest employee count at UpCity is 19.

Is UpCity a funded company?

UpCity is a funded company, having raised a total of $4M across 3 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on May 29, 2009.

When was the latest funding round of UpCity?

UpCity's latest funding was a $***** Series A round on Jan 16, 2013, with participation from 4 investors.

Where does UpCity rank among its competitors?

UpCity ranks 1st amongst 5 active competitors, only 1 of which is funded. UpCity, which secured $2M in Jan, 2013.

Who are the top competitors of UpCity?

UpCity's top competitors include LeanScout, GrowTal and Who2Call. Among them, UpCity secured the most recent funding round in January, 2013.

UpCity - 2026 Company Profile, Funding & Competitors

UpCity is a series A company based in Iowa City (United States), founded in 2009. It operates as an Inbound Marketing platform for Agencies. UpCity has raised $4M in funding. The company has 5 active competitors, including 1 that is funded. Its top competitors include companies like LeanScout, GrowTal and Who2Call.

Company Details

UpCity (Formerly DIYSEO) provides a SaaS based SEO software for agencies and small businesses to help them get their clients online and generate leads. Features include Local SEO, Social media marketing, online reputation management, campaign management and marketing workflow automation for managing, assigning and distributing tasks across multiple campaigns. Also offers White Label SEO solutions.

Website: www.upcity.com
Social

Key Metrics

Founded Year

2009

Location

Iowa City, United States

Stage

Series A

Total Funding

$4M in 3 rounds

Latest Funding Round

Series A, Jan 16, 2013, $*****

Investors

Chicago Ventures & 6 more

Ranked

1^st among 5 active competitors

Employee Count

19 as on Aug 31, 2026

Investment & Acquisitions

StreamScience

Similar Companies

PRONI & 31 more

View UpCity's full profile

UpCity has raised a total funding of $4M over 3 rounds. Its first funding round was on May 29, 2009. Its latest funding round was a Series A round on Jan 16, 2013 for $*****. 4 investors participated in its latest round. UpCity has 7 institutional investors.

Here is the list of recent funding rounds of UpCity:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 16, 2013	3163603	Series A	7606200	3653572	1942640	5649748
Apr 06, 2010	1118951	Angel	3417227	3725047	5333189	5382228
May 29, 2009	5519647	Angel	1296695	7049045	5691694	3358709

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View details of UpCity's funding rounds and investors

UpCity's employee count trend

UpCity has 19 employees as of Aug 26. Here is UpCity's employee count trend over the years:

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Top competitors of UpCity include LeanScout, GrowTal and Who2Call. Here is the list of Top 10 competitors of UpCity, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	UpCity 2009, Iowa City (United States), Series A	Inbound Marketing platform for Agencies	$4M	Chicago Ventures, FireStarter Fund & 5 others	40/100
2nd	LeanScout 2016, Newark (United States), Unfunded	Network of remote workers providing digital services for business tasks	-	-	24/100
3rd	GrowTal 2020, Redwood City (United States), Unfunded	Network of pre-vetted remote marketing professionals for business growth needs	-	-	21/100
4th	Who2Call 2016, United States, Unfunded	Network connecting content creators with businesses for promotional marketing opportunities	-	-	16/100
5th	WebAgencies Campbell (United States), Unfunded	Provider of directory services matching businesses with digital marketing agencies	-	-	16/100
6th	My Organic Grocery 2015, Fruitland (United States), Deadpooled	Network connecting advertisers with publishers and agencies for media transactions	-	-	15/100