When was Upside founded?

Upside was founded in 2021 and raised its 1st funding round within a year of its incorporation.

Where is Upside located?

Upside is headquartered in Austin, United States.

How many employees does Upside have?

As of Mar 31, 2026, the latest employee count at Upside is 19.

Is Upside a funded company?

Upside is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Nov 16, 2021.

When was the latest funding round of Upside?

Upside's latest funding was a $***** Seed round on Nov 16, 2021, with participation from 5 investors. Its primary sector is Digital Lending. In United States, the Digital Lending sector has seen $5.5B in funding in 2026 to date.

Where does Upside rank among its competitors?

Upside ranks 1st amongst 6 active competitors, only 1 of which is funded. Forever 8, which secured $4.48M in Apr, 2023.

Who are the top competitors of Upside?

Upside's top competitors include Float, Forever 8 and AuctionCredit. Among them, Forever 8 secured the most recent funding round in April, 2023.

Upside - 2026 Company Profile, Team, Funding & Competitors

Upside is an acquired company based in Austin (United States), founded in 2021 by Justin Mares. It operates as an Online marketplace for inventory financing. Upside has raised $10.5M in funding from M13 Company. The company has 6 active competitors, including 1 funded and 3 that have exited. Its top competitors include companies like Float, Forever 8 and AuctionCredit.

Company Details

Online marketplace for inventory financing. It enables businesses to convert inventory into cash before due payment. It also provides tools for integration with existing accounting software. It also provides tools for managing credit limits.

Website: upsidefinancing.com
Social

Key Metrics

Founded Year

2021

Location

Austin, United States

Stage

Acquired

Total Funding

$10.5M in 1 round

Latest Funding Round

Seed, Nov 16, 2021, $*****

Investors

M13 Company & 4 more

Ranked

1^st among 6 active competitors

Employee Count

19 as on Mar 31, 2026

Similar Companies

Mintifi & 10 more

Exit Details

Acquired by Ampla (Nov 01, 2022)

View Upside's full profile

Upside got acquired by Ampla on Nov 01, 2022.

Click here to take a look at Upside's acquisition in detail

Upside has raised a total funding of $10.5M over 1 round. Its latest funding round was a Seed round on Nov 16, 2021 for $*****. 5 investors participated in its latest round. Upside has 5 institutional investors.

Here is the list of recent funding rounds of Upside:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 16, 2021	9544482	Seed	7280098	7485416	3144091	9590527

Access funding benchmarks and valuations. Sign up today!

View details of Upside's funding rounds and investors

The founders of Upside is Justin Mares.

Here are the details of Upside's key team members:

Justin Mares: Former Co-Founder (incubated) and Board Member of Upside and founder of 6 other companies, including RoommateFit, Kettle And Fire and Truemed.

View details of Upside's Founder profiles and Board Members

Upside's employee count trend

Upside has 19 employees as of Mar 26. Here is Upside's employee count trend over the years:

Uncover Upside's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Upside include Float, Forever 8 and AuctionCredit. Here is the list of Top 10 competitors of Upside, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Upside 2021, Austin (United States), Acquired	Online marketplace for inventory financing	$10.5M	Deep Lake Capital, Upper90 & 3 others	39/100
2nd	Float 2021, Honolulu (United States), Seed	Inventory Finance solutions for businesses	$125K	Y Combinator, Soma Capital	35/100
3rd	Forever 8 2020, Bethlehem (United States), Acquired	Provider of inventory-based financing solutions for e-commerce business	-	-	31/100
4th	AuctionCredit 2006, Dallas (United States), Acquired	Inventory financing solutions for car dealers with flexible credit lines	$7.5M	Trinity Hunt Partners	29/100
5th	CreateTrade 2010, Weston (United States), Unfunded	Provider of trade finance services for purchasing commercial inventory goods	-	-	16/100
6th	ScaleCapital 2023, Los Angeles (United States), Unfunded	Financial services company that offers a range of lending solutions, including inventory financing, equipment financing, lines of credit, and loan products	-	-	16/100