When was Upside founded?

Upside was founded in 2020 and raised its 1st funding round within a year of its incorporation.

Where is Upside located?

Upside is headquartered in Fort Lauderdale, United States.

Who is the current CEO of Upside?

Jake Rothstein of Upside. They have also founded 2 companies.

How many employees does Upside have?

As of May 31, 2026, the latest employee count at Upside is 46.

Is Upside a funded company?

Upside is a funded company, having raised a total of $2.7M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Sep 02, 2020.

When was the latest funding round of Upside?

Upside's latest funding was a $***** Seed round on Dec 18, 2025, with participation from 0 investor.

Where does Upside rank among its competitors?

Upside ranks 10th amongst 422 active competitors, of which 3 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Upside, which secured $425K in Dec, 2025.

Who are the top competitors of Upside?

Upside's top competitors include Home Instead, Senior Helpers and Comfort Keepers. Among them, Upside secured the most recent funding round in December, 2025.

Upside - 2026 Company Profile, Team, Funding & Competitors

Upside is a seed company based in Fort Lauderdale (United States), founded in 2020 by Jake Rothstein, Tom McAuley and Peter Badgley. It operates as a Provider of senior care services. Upside has raised $2.7M in funding from Techstars. The company has 422 active competitors, including 3 funded and 21 that have exited. Its top competitors include companies like Home Instead, Senior Helpers and Comfort Keepers.

Company Details

Website: joinupside.com
Social
Email ID: *****@joinupside.com
Phone Number: +1 **********

Key Metrics

Founded Year

2020

Location

Fort Lauderdale, United States

Stage

Seed

Total Funding

$2.7M in 3 rounds

Latest Funding Round

Seed, Dec 18, 2025, $*****

Investors

Techstars & 2 more

Ranked

10^th among 422 active competitors

Employee Count

46 as on May 31, 2026

Similar Companies

Home Instead & 1258 more

View Upside's full profile

Upside is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
UpsideHom, Inc CIN: 823409958 , United States, Active		-	-	-

Upside has raised a total funding of $2.7M over 3 rounds. Its first funding round was on Sep 02, 2020. Upside has 3 institutional investors.

Here is the list of recent funding rounds of Upside:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 18, 2025	1543184	Seed	7946462	5171063	7677620	1020928
Jul 13, 2021	8273779	Seed	9375583	8873493	2362246	Freestyle
Sep 02, 2020	7121356	Seed	1834053	6425810	Techstars	8796543

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View details of Upside's funding rounds and investors

The founders of Upside are Jake Rothstein, Tom McAuley and Peter Badgley. Jake Rothstein is the CEO of Upside.

Here are the details of Upside's key team members:

Jake Rothstein: Founder & CEO of Upside and founder of 1 other company.
Contact Info: 1 email address
Tom McAuley: Co-Founder of Upside and founder of 1 other company.
Peter Badgley: Founder and COO of Upside.

View details of Upside's Founder profiles and Board Members

Upside's employee count trend

Upside has 46 employees as of May 26. Here is Upside's employee count trend over the years:

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Top competitors of Upside include Home Instead, Senior Helpers and Comfort Keepers. Here is the list of Top 10 competitors of Upside, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Home Instead 1994, Omaha (United States), Acquired	Provider of in-home elderly care services	-	Greyrock Capital Group, Trailcreek Capital Group ... & 3 others	56/100
2nd	Senior Helpers 2001, Towson (United States), Acquired	Provider of home elderly care services	-	Audax Group, Comvest Partners & 1 others	52/100
3rd	Comfort Keepers 2001, Dayton (United States), Acquired	Provider of elderly home care services	-	Navigator Partners, Appalachian Capital & 2 others	49/100
4th	HouseWorks 1998, Newton (United States), Acquired	Provider of home nursing care services	-	InTandem Capital Partners, BPEA & 1 others	47/100
5th	Caring Senior Service 1991, San Antonio (United States), Unfunded	Provider of personal, respite, transportation, and other home care services	-	-	45/100
6th	Visiting Angels 1998, New York City (United States), Funding Raised	Provider of elderly home care services	-	-	44/100
7th	ElderServe 1962, Louisville (United States), Funding Raised	Provider of senior care services	-	national service, Ojp	41/100
8th	Assisted Living Locators 2017, Scottsdale (United States), Unfunded	Provides local senior living advisory services	-	-	39/100
9th	MDH Network 1983, Whittier (United States), Unfunded	Provider of senior care services	-	-	38/100
10th	Upside 2020, Fort Lauderdale (United States), Seed	Provider of senior care services	$2.7M	Techstars, 645 Ventures & 1 others	37/100