When was Upside founded?

Upside was founded in 2020 and raised its 1st funding round within a year of its incorporation.

Where is Upside located?

Upside is headquartered in Fort Lauderdale, United States.

How many employees does Upside have?

As of Aug 31, 2026, the latest employee count at Upside is 55.

Is Upside a funded company?

Upside is a funded company, having raised a total of $22.7M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Sep 02, 2020.

When was the latest funding round of Upside?

Upside's latest funding was a $***** Series A round on Jun 25, 2026, with participation from 6 investors. Its primary sector is Professional Consumer Services. In United States, the Professional Consumer Services sector has seen $106M in funding in 2026 to date.

Where does Upside rank among its competitors?

Upside ranks 8th amongst 513 active competitors, of which 4 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Upside, which secured $20M in Jun, 2026.

Who are the top competitors of Upside?

Upside's top competitors include Home Instead, Senior Helpers and Comfort Keepers. Among them, Upside secured the most recent funding round in June, 2026.

Upside - 2026 Company Profile, Team, Funding & Competitors

Upside is a series A company based in Fort Lauderdale (United States), founded in 2020 by Tom McAuley and Peter Badgley. It operates as a Provider of senior care services. Upside has raised $22.7M in funding from Techstars and Aquiline Capital Partners. The company has 513 active competitors, including 4 funded and 22 that have exited. Its top competitors include companies like Home Instead, Senior Helpers and Comfort Keepers.

Company Details

Website: joinupside.com
Social
Email ID: *****@joinupside.com
Phone Number: +1 **********

Key Metrics

Founded Year

2020

Location

Fort Lauderdale, United States

Stage

Series A

Total Funding

$22.7M in 4 rounds

Latest Funding Round

Series A, Jun 25, 2026, $*****

Investors

Techstars & 6 more

Ranked

8^th among 513 active competitors

Employee Count

55 as on Aug 31, 2026

Similar Companies

Home Instead & 1479 more

View Upside's full profile

Upside is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
UpsideHom, Inc CIN: 823409958 , United States, Active		-	-	-

Upside has raised a total funding of $22.7M over 4 rounds. Its first funding round was on Sep 02, 2020. Its latest funding round was a Series A round on Jun 25, 2026 for $*****. 6 investors participated in its latest round. Upside has 7 institutional investors.

Here is the list of recent funding rounds of Upside:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 25, 2026	5661170	Series A	1482508	4707191	1987955	1323721
Dec 18, 2025	4293886	Seed	7970349	4385185	1207992	2709449
Jul 13, 2021	6224557	Seed	6310200	5624669	4659993	Freestyle

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View details of Upside's funding rounds and investors

The founders of Upside are Tom McAuley and Peter Badgley.

Here are the details of Upside's key team members:

Tom McAuley: Co-Founder of Upside and founder of 1 other company.
Peter Badgley: Founder and COO of Upside.

View details of Upside's Founder profiles and Board Members

Upside's employee count trend

Upside has 55 employees as of Aug 26. Here is Upside's employee count trend over the years:

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Top competitors of Upside include Home Instead, Senior Helpers and Comfort Keepers. Here is the list of Top 10 competitors of Upside, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Home Instead 1994, Omaha (United States), Acquired	Provider of in-home elderly care services	-	Greyrock Capital, Greyrock Capital Group & 4 others	56/100
2nd	Senior Helpers 2001, Towson (United States), Acquired	Provider of home elderly care services	-	Audax Group, Comvest Partners & 1 others	52/100
3rd	Comfort Keepers 2001, Dayton (United States), Acquired	Provider of elderly home care services	-	BPEA, Navigator Partners & 3 others	50/100
4th	HouseWorks 1998, Newton (United States), Acquired	Provider of home nursing care services	-	InTandem Capital Partners, Maranon Capital ... & 1 others	47/100
5th	Visiting Angels 1998, New York City (United States), Funding Raised	Provider of elderly home care services	-	-	45/100
6th	Caring Senior Service 1991, San Antonio (United States), Unfunded	Provider of personal, respite, transportation, and other home care services	-	-	45/100
7th	FirstLight Home Care 2010, Cincinnati (United States), Funding Raised	Compassionate home care services improving lives through personalized support and companionship	-	Navigator Partners	43/100
8th	Upside 2020, Fort Lauderdale (United States), Series A	Provider of senior care services	$22.7M	645 Ventures, Flare Capital Partners & 5 others	42/100
9th	Assisted Living Locators 2017, Scottsdale (United States), Unfunded	Provides local senior living advisory services	-	-	38/100
10th	Seniors Helping Seniors 1998, Leesport (United States), Funding Raised	Provider of elderly care services at home	-	eCenter@LindenPointe	37/100