When was upUgo founded?

upUgo was founded in 2009 and raised its 1st funding round 11 years after it was founded.

Where is upUgo located?

upUgo is headquartered in Bristol, United Kingdom.

Who is the current CEO of upUgo?

Luke Sartain of upUgo. They have also founded 1 company and are an angel investors in 1 startup.

How many employees does upUgo have?

As of Apr 30, 2026, the latest employee count at upUgo is 16.

Is upUgo a funded company?

upUgo is a funded company, having raised an undisclosed amount across 2 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on Apr 28, 2020.

When was the latest funding round of upUgo?

upUgo's latest funding was a $***** Angel round on Jan 13, 2021, with participation from 3 investors. Its primary sector is Marketing Services. Globally, the Marketing Services sector has seen $179M in funding in 2026 to date.

Where does upUgo rank among its competitors?

upUgo ranks 9678th amongst 146914 active competitors, of which 749 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Prophet, which secured $9.32M in May, 2025.

Who are the top competitors of upUgo?

upUgo's top competitors include Prophet, Dentsu and Hearst. Among them, Prophet secured the most recent funding round in May, 2025.

upUgo - 2026 Company Profile, Team, Funding & Competitors

upUgo is a seed company based in Bristol (United Kingdom), founded in 2009. It operates as a Developer of AI platform for booking, routing, and resolving tasks. upUgo has raised an undisclosed amount in funding. The company has 146914 active competitors, including 749 funded and 5977 that have exited. Its top competitors include companies like Prophet, Dentsu and Hearst.

Company Details

Developer of AI platform for booking, routing, and resolving tasks. The platform provides enterprise-grade controls for managing automated processes. It focuses on streamlining workflows through artificial intelligence. The platform aims to improve efficiency in task management.

Website: upugo.com
Email ID: *****@upugo.com

Key Metrics

Founded Year

2009

Location

Bristol, United Kingdom

Stage

Seed

Latest Funding Round

Angel, Jan 13, 2021, $*****

Investors

Hayden Rushton & 4 more

Ranked

9678^th among 146914 active competitors

Employee Count

16 as on Apr 30, 2026

Similar Companies

Prophet & 176058 more

View upUgo's full profile

upUgo has raised funding over 2 rounds. Its first funding round was on Apr 28, 2020. Its latest funding round was a Angel round on Jan 13, 2021 for $*****. 3 investors participated in its latest round. upUgo has 5 angel investors.

Here is the list of recent funding rounds of upUgo:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 13, 2021	6890729	Angel	2790635	4888947	3998248	8924067
Apr 28, 2020	7564289	Angel	9083804	5825680	Hayden Rushton	9941992

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View details of upUgo's funding rounds and investors

upUgo's employee count trend

upUgo has 16 employees as of Apr 26. Here is upUgo's employee count trend over the years:

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Top competitors of upUgo include Prophet, Dentsu and Hearst. Here is the list of Top 10 competitors of upUgo, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Prophet 1992, San Francisco (United States), Acquired	Brand and marketing consulting solutions provider	$97.3M	Comerica, Gladstone Capital & 1 others	67/100
2nd	Dentsu 1901, Tokyo (Japan), Public	Provider of integrated marketing, technology, and consulting services	-	El Toro Capital Management, Rocket Studio ... & 5 others	67/100
3rd	Hearst 1887, New York City (United States), Series A	Media company focused on publishing, digital media, and related businesses	-	National Oceanic and Atmospheric Administration	66/100
4th	Interpublic 1961, New York City (United States), Acquired	Advertising and marketing services company	-	Fulcrum Equity Partners, e-Dialog Inc.Protected Tweets ... Read more	66/100
5th	Eniro 2000, Stockholm (Sweden), Public	Mobile search and digital marketing company	-	Standout Capital	65/100
6th	Newfold Digital 1997, Jacksonville (United States), Public	Provider of web hosting, IT, and marketing services	-	Siris Capital, Accel-KKR & 4 others	64/100
7th	S⁴Capital 2014, London (United Kingdom), Public	Provider of digital advertising and content marketing services	-	Herald Investment Management, Stanhope Capital	64/100
8th	Jellyfish 2006, Middleton (United States), Acquired	Provider of web design, content creation, digital marketing, and SEO services	$36.5M	Insight Partners, Accel & 5 others	63/100
9th	Omnicom Group 1944, New York City (United States), Public	Provider of marketing and sales communication services for businesses	-	Orkos Capital, Chubu Electric Power	63/100
10th	M&C Saatchi 1995, London (United Kingdom), Acquired	Provider of creative solutions for brand building and business problem-solving	-	Herald Investment Management, Europa	63/100
9678th	upUgo 2009, Bristol (United Kingdom), Seed	Developer of AI platform for booking, routing, and resolving tasks	-	-	23/100