When was Vitality founded?

Vitality was founded in 2004 and raised its 1st funding round 14 years after it was founded.

Where is Vitality located?

Vitality is headquartered in London, United Kingdom.

Which legal entities is Vitality associated with?

Vitality is associated with VITALITY LIMITED.

How many employees does Vitality have?

As of Jun 30, 2026, the latest employee count at Vitality is 2686.

Is Vitality a funded company?

Vitality is a funded company, having raised a total of $500K across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jan 07, 2018.

When was the latest funding round of Vitality?

Vitality's latest funding was a $***** Grant (prize money) round on Oct 01, 2019, with participation from 1 investor.

Where does Vitality rank among its competitors?

Vitality ranks 1st amongst 6 active competitors, of which 3 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Eleos Life, which secured $3M in Apr, 2026.

Who are the top competitors of Vitality?

Vitality's top competitors include Eleos Life, hubb and Emerald Life. Among them, Eleos Life secured the most recent funding round in April, 2026.

Vitality - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Vitality provides life and health insurance. It tracks the daily activity of the customer and provides the vitality points and rewards like apple watch or movie ticket etc. to the customer. Some of their rewards partners are British Airways, Garmin, and Evans etc. It got acquired by Healthcare investor Mr.Soon-Shiong in Feb'2011.

Website: www.vitality.co.uk/
Social
Phone Number: +44 **********

Key Metrics

Founded Year

2004

Location

London, United Kingdom

Stage

Seed

Total Funding

$500K in 2 rounds

Latest Funding Round

Grant (prize money), Oct 01, 2019, $*****

Investors

Europa

Ranked

1^st among 6 active competitors

Employee Count

2,686 as on Jun 30, 2026

Investment & Acquisitions

Ramp Health

Similar Companies

Eleos Life & 78 more

View Vitality's full profile

Vitality is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
VITALITY LIMITED CIN: 08983770 , United Kingdom, Active	Apr 07, 2014	-	2 (As on Apr 30, 2021)

Vitality has raised a total funding of $500K over 2 rounds. Its first funding round was on Jan 07, 2018. Its latest funding round was a Grant (prize money) round on Oct 01, 2019 for $*****. 1 investor participated in its latest round. Vitality has 1 institutional investor.

Here is the list of recent funding rounds of Vitality:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 01, 2019	8150256	Grant (prize money)	4892371	8960561	6905168	4681298
Jan 07, 2018	9774625	Seed	3108223	8382431	6037823	1761013

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View details of Vitality's funding rounds and investors

Here are the details of Vitality's key team members:

Neville Koopowitz: CEO of Vitality.
Contact Info: 1 email address

Vitality's Board of Directors

Vitality's board has 2 active members. Tye Jacob Lautenschlager and Jon Townley Heaversedge are independent board members.

Here is the list of Vitality's board of directors:

Name	Type	Representing	Status	Duration
Tye Jacob Lautenschlager	Independent board member	-	Current	12y 3m
xrgktva	Independent board member	-	Current	9y 6m

View details of Vitality's Founder profiles and Board Members

Vitality's employee count trend

Vitality has 2,686 employees as of Jun 26. Here is Vitality's employee count trend over the years:

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Top competitors of Vitality include Eleos Life, hubb and Emerald Life. Here is the list of Top 10 competitors of Vitality, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Vitality 2004, London (United Kingdom), Seed	Life and health insurance provider	$500K	Europa	61/100
2nd	Eleos Life 2022, London (United Kingdom), Seed	Provider of digital income protection and life insurance policy products	$7.75M	Fuel Ventures, Indico Capital Partners & 3 others	59/100
3rd	hubb 2019, Glasgow (United Kingdom), Funding Raised	Usage-based and internet-first insurance brokerage platform for businesses	-	1818 Venture Capital, Eos Venture Partners ... & 1 others	32/100
4th	Emerald Life 2016, London (United Kingdom), Unfunded	Provider of multiple insurance products	-	-	27/100
5th	dg mutual 1927, Warwick (United Kingdom), Unfunded	Income protection insurance for the freelancers	-	-	25/100
6th	Taveo 2019, Glasgow (United Kingdom), Seed	Commercial insurance broker providing tailored coverage across diverse industries.	$1.81M	1818 Venture Capital	23/100