When was Wag! founded?

Wag! was founded in 2010 and raised its 1st funding round 5 years after it was founded.

Where is Wag! located?

Wag! is headquartered in Los Angeles, United States. It is registered at Junction City, Oregon.

Who is the current CEO of Wag!?

Garrett Smallwood of Wag!. They are also angel investors in 2 startups.

How many employees does Wag! have?

As of Aug 31, 2026, the latest employee count at Wag! is 2415.

Is Wag! a funded company?

Wag! is a funded company, having raised a total of $98.5M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 07, 2015.

When was the latest funding round of Wag!?

Wag!'s latest funding was a $***** Post IPO round on Apr 18, 2023, with participation from 0 investor.

What is the annual revenue of Wag!?

Annual revenue of Wag! is between $50M and $100M as on Dec 31, 2024

Where does Wag! rank among its competitors?

Wag! ranks 3rd amongst 454 active competitors, of which 8 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Thrive Pet Care, which secured $350M in Apr, 2025.

Who are the top competitors of Wag!?

Wag!'s top competitors include Rover, Meowtel and Thrive Pet Care. Among them, Thrive Pet Care secured the most recent funding round in April, 2025.

Wag! - 2026 Company Profile, Team, Funding, Competitors & Financials

Wag! is a public company based in Los Angeles (United States), founded in 2010 by Brendan Rogers, Jason Meltzer and Joshua Viner. It operates as an Online marketplace for pet sitters. Wag! has raised $98.5M in funding from investors like Battery Ventures, Bullpen Capital and Freestyle. The company has 454 active competitors, including 8 funded and 15 that have exited. Its top competitors include companies like Rover, Meowtel and Thrive Pet Care.

Company Details

Online marketplace for pet sitters. It allows pet owners to find petsitters for dog walking, wellness, and training. Pet sitters are allowed to register on the platform. It also offers dog behavior guides, naming guides, and activities.

Website: wagwalking.com
Social
Registered Address: Junction City, Oregon

Key Metrics

Founded Year

2010

Location

Los Angeles, United States

Stage

Public

Total Funding

$98.5M in 6 rounds

Latest Funding Round

Post IPO, Apr 18, 2023, $*****

Investors

Battery Ventures & 23 more

Ranked

3^rd among 454 active competitors

Annual Revenue

$50M - $100M as on Dec 31, 2024

Employee Count

2,415 as on Aug 31, 2026

Similar Companies

Rover & 349 more

Exit Details

Public

View Wag!'s full profile

Wag! is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
WAG LABS, INC. CIN: 5610408 , United States, Active	Sep 25, 2014	-	-	-
WAG! GROUP CO. CIN: 1842356 , United States, Active	Aug 04, 2022	$50M - $100M (As on Dec 31, 2024)	84 (As on Dec 31, 2023)	-
W.A.G., INC. CIN: 454360510 , United States, Active	Dec 26, 999	-	3 (As on Dec 31, 2018)	-
WAG LABS INC. CIN: 472374381 , United States, Active	Dec 31, 2013	-	64 (As on Dec 31, 2024)	-

Wag! got listed on Nov 04, 2021.

Click here to take a look at Wag!'s IPO in detail

Wag! has raised a total funding of $98.5M over 6 rounds. Its first funding round was on May 07, 2015. Wag! has 23 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Wag!:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 18, 2023	1980512	Post IPO	9685411	5731940	1594220	7865080
Jan 24, 2019	6150184	Series B	3562243	3565527	2459702	Naval Ravikant
Jan 30, 2018	6343518	Conventional Debt	5590605	8761440	6728147	SoftBank Vision Fund

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View details of Wag!'s funding rounds and investors

The founders of Wag! are Brendan Rogers, Jason Meltzer and Joshua Viner.

Here are the details of Wag!'s key team members:

Brendan Rogers: Co-Founder of Wag! and founder of 2 other companies, Tropee and 2am VC. They are also an angel investor in 2 startups.
Contact Info: 1 email address and 1 phone number
Jason Meltzer: Co-Founder of Wag! and founder of 2 other companies, Wag and Paway.
Contact Info: 1 email address
Joshua Viner: Co-Founder of Wag! and founder of 1 other company.
Garrett Smallwood: CEO & Co-Founder of Wag!. They are also an angel investor in 2 startups.
Contact Info: 1 email address

View details of Wag!'s Founder profiles and Board Members

Wag!'s employee count trend

Wag! has 2,415 employees as of Aug 26. Here is Wag!'s employee count trend over the years:

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Top competitors of Wag! include Rover, Meowtel and Thrive Pet Care. Here is the list of Top 10 competitors of Wag!, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Rover 2011, Olympia (United States), Acquired	App-based pet sitting marketplace	$409M	Menlo Ventures, Foundry & 32 others	85/100
2nd	Meowtel 2015, California (United States), Acquired	Cat sitting service marketplace	$100K	Sputnik ATX, Tech Wildcatters & 3 others	67/100
3rd	Wag! 2010, Los Angeles (United States), Public	Online marketplace for pet sitters	$98.5M	Akkadian Ventures, Tenaya Capital & 22 others	64/100
4th	Thrive Pet Care 2003, Austin (United States), Funding Raised	Online platform to book pet care services	-	TSG Consumer Partners, Breitlane	58/100
5th	DogVacay 2012, Santa Monica (United States), Acquired	Trusted dog boarding and pet sitting services with loving, cage-free care	$47M	Foundation Capital, First Round Capital & 19 others	57/100
6th	Skiptown 2016, Charlotte (United States), Series B	SaaS-based platform to book pet care facilities	$37.8M	Meaningful Partners, Focus Impact & 5 others	57/100
7th	Pawshake 2013, Portola Valley (United States), Seed	Online marketplace for pet sitters	$1.5M	AirTree, Slingshot	56/100
8th	Dogtopia 2002, Washington, DC (United States), Late Stage	Dog daycare, boarding, grooming, and spa services for happy, healthy pups	-	Red Barn Equity Partners, Irie Capital Corporation	56/100
9th	Destination Pet 2016, Highlands Ranch (United States), Acquired	Online platform offering multi-category pet care services	$40.2M	Firmament, Anagenesis & 3 others	52/100
10th	PetBacker 2016, San Francisco (United States), Unfunded	Marketplace for pet care services	-	-	44/100