Wella - About the company
Wella is an acquired company based in Los Angeles (United States), founded in 1880 by Franz Stroher. It operates as a Provider of professional hair and nail care products and brands. The company has 16 active competitors, including 1 funded and 5 that have exited. Its top competitors include companies like Henkel, Covalo and Wella Company.
Company Details
Provider of professional hair and nail care products and brands. It offers a portfolio of iconic brands for industry professionals and consumers. These brands include products for hair coloring, styling, and care, as well as nail care. The company's products are developed using a fusion of science, technology, and artistry, often incorporating patented technology. The focus is on performance-led products for both professional and consumer markets. The business model centers on the creation and distribution of these beauty products.
- Registered Address
- Corporate Avenue, 4th Floor, D Wing, 404 Chakala Andheri (East), Mumbai City, Mumbai, Maharashtra, India, 400093
Key Metrics
Founded Year
1880
Location
Los Angeles, United States
Stage
Acquired
Investors
Ranked
2nd among 16 active competitors
Annual Revenue
₹100 - ₹500 Cr as on Mar 31, 2025
Employee Count
500 - 999 as on Mar 01, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by KKR (May 11, 2020)
Legal entities associated with Wella
Wella is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
WELLA INDIA PRIVATE LIMITED CIN: U52100MH2015FTC270642 , India, Active | Dec 02, 2015 | ₹100 - ₹500 Cr (As on Mar 31, 2025) | 48 (As on Mar 31, 2024) | |
Wella Denmark ApS CIN: 37293407 , Denmark, Active | Dec 10, 2015 | $1M - $10M (As on Jun 30, 2023) | 15 (As on Mar 31, 2024) |
Wella's acquisition details
Wella got acquired by KKR on May 11, 2020.
Click here to take a look at Wella's acquisition in detail
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Wella's funding and investors
Wella is a funded company. Wella has 4 institutional investors.
View details of Wella's funding rounds and investors
Wella's founders and board of directors
Founder? Claim ProfileThe founders of Wella is Franz Stroher.
Here are the details of Wella's key team members:
- Franz Stroher: Founder of Wella.
View details of Wella's Founder profiles and Board Members
Wella's employee count trend
Wella has 500 - 999 employees as of Mar 26. Here is Wella's employee count trend over the years:
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Wella's Competitors and alternates
Top competitors of Wella include Henkel, Covalo and Wella Company. Here is the list of Top 10 competitors of Wella, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Provides laundry, home & beauty care, and adhesive products | - | 66/100 | ||
2nd | Wella 1880, Los Angeles (United States), Acquired | Provider of professional hair and nail care products and brands | - | 58/100 | |
3rd | Covalo 2021, Zurich (Switzerland), Seed | Online B2B marketplace offering beauty products | $4.06M | 50/100 | |
4th | Wella Company 1924, Geneva (Switzerland), Unfunded | Brand offering hair care products | - | 48/100 | |
5th | DOBI 1963, Suhr (Switzerland), Public | Online retailer of professional hair, nail, cosmetic, feet, and hygiene products | - | - | 26/100 |
6th | Simon Keller 1971, Burgdorf (Switzerland), Public | Online retailer of professional supplies for beauty, footcare, medical fields | - | - | 25/100 |
7th | Solve Cosmetic 2023, Zuchwil (Switzerland), Unfunded | Provider of sustainable hair care products | - | - | 24/100 |
8th | Amyla 2021, Geneva (Switzerland), Unfunded | Internet first brand offering subscription-based organic hair care and styling products | - | - | 24/100 |
9th | Green Monkey Club 2022, Zug (Switzerland), Unfunded | Internet first brand offering organic hair care products | - | - | 22/100 |
10th | ![]() Alf Heller Cosmetics 2018, Zug (Switzerland), Public | Retailer of professional hair care and skin care products | - | - | 20/100 |
Looking for more details on Wella's competitors? Click here to see the top ones
Wella's Investments and acquisitions
Wella has acquired Graham Webb International. Wella has not made any investments as of now.Reports related to Wella
Here is the latest report on Wella's sector:
News related to Wella
Media has covered Wella for a total of 10 events in the last 1 year, 1 of them has been about company updates and 1 about people movement.
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Mizuho Securities to Acquire Controlling Stake in Avendus for US$523 MillionFinTechnews•Dec 17, 2025•Mizuho Financial Group, Avendus, KKR, Wella and 4 others
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KKR Secures $348.9M For European Budget Hotel's AcquisitionLaw360•Dec 08, 2025•Tristan Capital Partners, KKR, easyHotel, PremiaLab and 4 others
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Wella Professionals Launched the New Ultime Repair Range, Offering a Revolutionary Repair Solution that Helps Achieve 12 Times Smoother HairAsian News International•Sep 12, 2024•Wella
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Wella Signs with Front Row Group to Oversee its Amazon Media Management ServicesPR Newswire•May 23, 2024•Front Row, Wella
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Wella Professionals Launched the Revolutionary Koleston Perfect Me+ Color in IndiaAsian News International•Feb 13, 2024•Wella
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Wella Professionals Launched the Revolutionary Koleston Perfect Me+ Color in IndiaDevdiscourse•Feb 13, 2024•Wella
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