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Wella - About the company

Wella is an acquired company based in Los Angeles (United States), founded in 1880 by Franz Stroher. It operates as a Provider of professional hair and nail care products and brands. The company has 16 active competitors, including 1 funded and 5 that have exited. Its top competitors include companies like Henkel, Covalo and Wella Company.

Company Details

Provider of professional hair and nail care products and brands. It offers a portfolio of iconic brands for industry professionals and consumers. These brands include products for hair coloring, styling, and care, as well as nail care. The company's products are developed using a fusion of science, technology, and artistry, often incorporating patented technology. The focus is on performance-led products for both professional and consumer markets. The business model centers on the creation and distribution of these beauty products.
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Registered Address
Corporate Avenue, 4th Floor, D Wing, 404 Chakala Andheri (East), Mumbai City, Mumbai, Maharashtra, India, 400093
Key Metrics
Founded Year
1880
Location
Los Angeles, United States
Stage
Acquired
Ranked
Annual Revenue
₹100 - ₹500 Cr as on Mar 31, 2025
Employee Count
500 - 999 as on Mar 01, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by KKR (May 11, 2020)

Wella's acquisition details

Wella got acquired by KKR on May 11, 2020.
Click here to take a look at Wella's acquisition in detail
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Wella's funding and investors

Wella is a funded company. Wella has 4 institutional investors.

Wella's founders and board of directors

Founder? Claim Profile
The founders of Wella is Franz Stroher.
Here are the details of Wella's key team members:

Wella's employee count trend

Wella has 500 - 999 employees as of Mar 26. Here is Wella's employee count trend over the years:
Employee count trend for Wella
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Wella's Competitors and alternates

Top competitors of Wella include Henkel, Covalo and Wella Company. Here is the list of Top 10 competitors of Wella, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Henkel
Henkel
1876, Dusseldorf (Germany), Public
Provides laundry, home & beauty care, and adhesive products
-
66/100
2nd
Logo for Wella
Wella
1880, Los Angeles (United States), Acquired
Provider of professional hair and nail care products and brands
-
58/100
3rd
Logo for Covalo
Covalo
2021, Zurich (Switzerland), Seed
Online B2B marketplace offering beauty products
$4.06M
50/100
4th
Logo for Wella Company
Wella Company
1924, Geneva (Switzerland), Unfunded
Brand offering hair care products
-
48/100
5th
Logo for DOBI
DOBI
1963, Suhr (Switzerland), Public
Online retailer of professional hair, nail, cosmetic, feet, and hygiene products
-
-
26/100
6th
Logo for Simon Keller
Simon Keller
1971, Burgdorf (Switzerland), Public
Online retailer of professional supplies for beauty, footcare, medical fields
-
-
25/100
7th
Logo for Solve Cosmetic
Solve Cosmetic
2023, Zuchwil (Switzerland), Unfunded
Provider of sustainable hair care products
-
-
24/100
8th
Logo for Amyla
Amyla
2021, Geneva (Switzerland), Unfunded
Internet first brand offering subscription-based organic hair care and styling products
-
-
24/100
9th
Logo for Green Monkey Club
Green Monkey Club
2022, Zug (Switzerland), Unfunded
Internet first brand offering organic hair care products
-
-
22/100
10th
Retailer of professional hair care and skin care products
-
-
20/100
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Wella's Investments and acquisitions

Wella has acquired Graham Webb International. Wella has not made any investments as of now.

Reports related to Wella

Here is the latest report on Wella's sector:

News related to Wella

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Media has covered Wella for a total of 10 events in the last 1 year, 1 of them has been about company updates and 1 about people movement.
•
Wella names Calvin McDonald as next CEOFashion Network•Feb 12, 2026•Wella
•
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FAQs about Wella

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