Wheels Up - About the company
Wheels Up is a public company based in New York City (United States), founded in 2013 by Kenny Dichter, Justin Firestone, Louise Small and Bill Allard. It operates as an Online membership-platform for booking private jets. Wheels Up has raised $402M in funding from investors like Fidelity Investments, T. Rowe Price and Franklin Templeton Investments. The company has 53 active competitors, including 11 funded and 7 that have exited. Its top competitors include companies like Aero, VistaJet and NetJets.
Sectors and market segments that Wheels Up operate in
Wheels Up serves in the Travel and Hospitality Tech, Aerospace, Maritime and Defense Tech, Transportation and Logistics Tech market segments.The primary business model of Wheels Up are:Company Details
Online membership-platform for booking private jets. The platform offers private jet booking to guests based on membership. They claim to guarantee occupied pricing on a pay-as-you-fly basis and exclusive access to a private fleet of brand new aircraft. They offer individual and corporate membership plans.
- Website
- wheelsup.com
- Email ID
- *****@wheelsup.com
Key Metrics
Founded Year
2013
Location
New York City, United States
Stage
Public
Total Funding
$402M in 9 rounds
Latest Funding Round
Investors
Ranked
1st among 53 active competitors
Annual Revenue
$500M - $1B as on Dec 31, 2025
Employee Count
1,033 as on Aug 31, 2026
Investment & Acquisitions
Exit Details
Public
Legal entities associated with Wheels Up
Wheels Up is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
ASPIRATIONAL CONSUMER LIFESTYLE CORP. CIN: 1819516 , United States, Active | $500M - $1B (As on Dec 31, 2025) | - | - | |
WHEELS UP EXPERIENCE INC CIN: 6024954 , United States, Active | Dec 31, 2012 | - | 2171 (As on Dec 31, 2021) | - |
WHEELS UP PARTNERS LLC CIN: 454068474 , United States, Active | Mar 28, 2011 | - | 1447 (As on Dec 31, 2024) | - |
Wheels Up's IPO details
Wheels Up got listed on Nov 13, 2020.
Click here to take a look at Wheels Up's IPO in detail
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Wheels Up's funding and investors
Wheels Up has raised a total funding of $402M over 9 rounds. Its latest funding round was a Post IPO round on Aug 09, 2023 for an undisclosed amount. 4 investors participated in its latest round. Wheels Up has 24 institutional investors.
Here is the list of recent funding rounds of Wheels Up:
Filter this list
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Aug 09, 2023 | Undisclosed | Post IPO | - | - | - | |
May 17, 2019 | $128M | Series D | $1.1B | - | - | |
Jun 22, 2017 | $118M | Series D | $700M | - |
View details of Wheels Up's funding rounds and investors
Wheels Up's founders and board of directors
Founder? Claim ProfileThe founders of Wheels Up are Kenny Dichter, Justin Firestone, Louise Small and Bill Allard. George Mattson is the CEO of Wheels Up.
Here are the details of Wheels Up's key team members:
- Kenny Dichter: Co-Founder of Wheels Up and founder of 1 other company. Contact Info: 1 email address
- Justin Firestone: Former Co-Founder of Wheels Up. Contact Info: 1 email address
- Louise Small: Business Owner of Wheels Up. Contact Info: 1 email address
- Bill Allard: Co-Founder of Wheels Up. Contact Info: 1 email address
- George Mattson: Co-Founder & Co-Chairman of Wheels Up. Contact Info: 1 email address
View details of Wheels Up's Founder profiles and Board Members
Wheels Up's employee count trend
Wheels Up has 1,033 employees as of Aug 26. Here is Wheels Up's employee count trend over the years:
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Wheels Up's Competitors and alternates
Top competitors of Wheels Up include Aero, VistaJet and NetJets. Here is the list of Top 10 competitors of Wheels Up, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Wheels Up 2013, New York City (United States), Public | Online membership-platform for booking private jets | $402M | 70/100 | |
2nd | Aero 2009, San Francisco (United States), Series B | Online marketplace for private jet charters | $115M | 62/100 | |
3rd | VistaJet 2004, London (United Kingdom), Late Stage | Provider of private aviation charter services and flight membership programs | $150M | 60/100 | |
4th | NetJets 1964, Columbus (United States), Acquired | Online platform offers private aviation services and aircraft access programs | - | 58/100 | |
5th | JetSmarter 2012, Fort Lauderdale (United States), Acquired | Global private aviation network providing on-demand charter flights and membership programs | $157M | 55/100 | |
6th | Stellar 2014, Palo Alto (United States), Series A | Reimagining business aviation with technology solutions for operators, brokers, and departments | $45.5M | 54/100 | |
7th | XO 2006, Scottsdale (United States), Funding Raised | Web and mobile-based platform for booking private jets | - | 50/100 | |
8th | Sentient 1999, Quincy (United States), Funding Raised | Offers private aviation services | - | 49/100 | |
9th | BlackBird 2009, San Francisco (United States), Acqui-Hired | Developed and manages a network of private flights | $15M | 43/100 | |
10th | Flyte 2018, New York (United States), Acquired | Provider of on-demand private air charter and regional hop flights | - | - | 40/100 |
Looking for more details on Wheels Up's competitors? Click here to see the top ones
Wheels Up's Investments and acquisitions
Wheels Up has made 1 investments in companies including Tropic Ocean Airways. Wheels Up has also acquired 9 companies including Alante Air and Air Partner.Here is the list of investments & acquisitions:
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Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Apr 01, 2022 | Investments | 2009 | Fort Lauderdale (United States) | |
Feb 03, 2022 | Acquisition | 2014 | Scottsdale (United States) | |
Jan 27, 2022 | Acquisition | 1961 | Horley (United Kingdom) |
See all acquisitions by Wheels Up
Reports related to Wheels Up
Here is the latest report on Wheels Up's sector:
News related to Wheels Up
Media has covered Wheels Up for a total of 28 events in the last 1 year, 14 of them have been about company updates and 4 about partnerships.
•
Wheels Up and Fraser Yachts Partner for Luxury Jet-to-Yacht Travel ExperiencesMetro Atlanta CEO•Aug 13, 2026•Wheels Up, Fraser
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Grail CEO and President Personally Named in Securities Action After NHS-Galleri Trial FailureGlobeNewswire•Jul 21, 2026•GRAIL, Schall Law Firm, DJS Law Group, Hagens Berman Sobol Shapiro and 4 others
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Pomerantz Law Firm Investigates Claims On Behalf of Investors of Wheels Up Experience Inc.PR Newswire•Jul 10, 2026•Wheels Up, Pomerantz
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5x5 Trading Supports Wheels Up Fleet Transition, Completed 18 Months Ahead of SchedulePR Newswire•Jul 07, 2026•Wheels Up
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Wheels Up to Launch Surf Air AI Charter Broker Platformch-aviation•Jun 27, 2026•Wheels Up, Palantir, Surf Air, Rackspace
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Wheels Up Experience secures $100 million term loan from Delta and partnerInvesting•Jun 01, 2026•Delta Partners, Wheels Up
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Wheels Up Completes Global Brand Transition, Unifying Operations Under Single BrandEuropa Press•May 27, 2026•Wheels Up
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Wheels Up Announces Record 74 Zero Cancellation Days in 2026, Surpassing 2025 TotalPR Newswire•May 22, 2026•Wheels Up
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