When was Whistles founded?

Whistles was founded in 1978 and raised its 1st funding round 31 years after it was founded.

Where is Whistles located?

Whistles is headquartered in London, United Kingdom.

How many employees does Whistles have?

As of Aug 31, 2026, the latest employee count at Whistles is 310.

Is Whistles a funded company?

Whistles is a funded company, having raised a total of $3.2M across 2 funding rounds to date. The company's 1st funding round was a $***** Unattributed round, raised on Feb 03, 2009.

When was the latest funding round of Whistles?

Whistles' latest funding was a $***** Unattributed round on Mar 02, 2022, with participation from 2 investors.

Where does Whistles rank among its competitors?

Whistles ranks 10th amongst 55 active competitors, of which 3 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Whistles, which secured $3.2M in Mar, 2022.

Who are the top competitors of Whistles?

Whistles' top competitors include American Eagle Outfitters, GUESS and Kurt Geiger. Among them, Whistles secured the most recent funding round in March, 2022.

Whistles - 2026 Company Profile, Team, Funding & Competitors

Whistles is an acquired company based in London (United Kingdom), founded in 1978 by Richard Lewin and Lucille Lewin. It operates as an Internet first brand offering fashion products for men and women. Whistles has raised $3.2M in funding from Dundee Venture Capital and M25. The company has 55 active competitors, including 3 funded and 31 that have exited. Its top competitors include companies like American Eagle Outfitters, GUESS and Kurt Geiger.

Company Details

Internet first brand offering casual apparel wear for men and women. The offering includes apparel, footwear, handbags, jewelry, sunglasses, wallets, belts, and more. The company also offers beauty and homeware products.

Website: www.whistles.com/
Social
Email ID: *****@whistles.com
Phone Number: +44 **********

Key Metrics

Founded Year

1978

Location

London, United Kingdom

Stage

Acquired

Total Funding

$3.2M in 2 rounds

Latest Funding Round

Unattributed, Mar 02, 2022, $*****

Investors

Dundee Venture Capital & 1 more

Ranked

10^th among 55 active competitors

Employee Count

310 as on Aug 31, 2026

Similar Companies

Gap & 735 more

Exit Details

Acquired by TFG Online (Mar 24, 2016)

View Whistles' full profile

Whistles got acquired by TFG Online and Phase Eight on Mar 24, 2016.

Click here to take a look at Whistles's acquisition in detail

Whistles has raised a total funding of $3.2M over 2 rounds. Its first funding round was on Feb 03, 2009. Its latest funding round was a Unattributed round on Mar 02, 2022 for $*****. 2 investors participated in its latest round. Whistles has 2 institutional investors.

Here is the list of recent funding rounds of Whistles:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 02, 2022	7152067	Unattributed	7168612	7210841	4056160	9867035
Feb 03, 2009	1771057	Unattributed	2655296	2364234	5985141	4690493

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View details of Whistles's funding rounds and investors

The founders of Whistles are Richard Lewin and Lucille Lewin.

Here are the details of Whistles' key team members:

Richard Lewin: Founder of Whistles.
Lucille Lewin: Former Founder of Whistles.
Jane Shepherdson: CEO of Whistles.

View details of Whistles's Founder profiles and Board Members

Whistles' employee count trend

Whistles has 310 employees as of Aug 26. Here is Whistles's employee count trend over the years:

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Top competitors of Whistles include American Eagle Outfitters, GUESS and Kurt Geiger. Here is the list of Top 10 competitors of Whistles, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	American Eagle Outfitters 1977, Pittsburgh (United States), Funding Raised	Company offering multi-category fashion products for men and women	-	Terbell Partners, PNC	68/100
2nd	GUESS 1981, Los Angeles (United States), Public	Online retailer of apparel, handbags, footwear, and accessories	-	-	58/100
3rd	Kurt Geiger 1963, London (United Kingdom), Acquired	Designer and retailer of women's and men's shoes and accessories	-	Sycamore Partners	58/100
4th	The Children's Place 1969, Secaucus (United States), Acquired	Specialty retailer of children's apparel and accessories	-	-	58/100
5th	Topshop 1964, London (United Kingdom), Acquired	Online retailer of women's fashion apparel	-	Leonard Green and Partners, Nordstrom & 1 others	57/100
6th	Yours Clothing 2005, Peterborough (United Kingdom), Unfunded	Internet first brand offering apparel wear for women	-	-	56/100
7th	Weird Fish 1993, Cheltenham (United Kingdom), Acquired	Offering casual clothing for men and women	$6.1M	Santander Bank, Piper & 1 others	56/100
8th	Buckle 1948, Kearney (United States), Public	Casual apparel retailer	-	-	55/100
9th	Charles Tyrwhitt 1986, London (United Kingdom), Unfunded	Internet first brand of clothing for men	-	-	54/100
10th	Whistles 1978, London (United Kingdom), Acquired	Internet first brand offering fashion products for men and women	$3.2M	M25, Dundee Venture Capital	54/100