When was Willing founded?

Willing was founded in 2014 and raised its 1st funding round 1 year after it was founded.

Where is Willing located?

Willing is headquartered in Miami, United States.

How many employees does Willing have?

As of Apr 30, 2026, the latest employee count at Willing is 7.

Is Willing a funded company?

Willing is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on 2015.

When was the latest funding round of Willing?

Willing's latest funding was a $***** Seed round on 2015, with participation from 3 investors. Its primary sector is Legal Tech. In United States, the Legal Tech sector has seen $448M in funding in 2026 to date.

Where does Willing rank among its competitors?

Willing ranks 20th amongst 46 active competitors, of which 8 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Attorney Shield, which secured $500K in Aug, 2025.

Who are the top competitors of Willing?

Willing's top competitors include Rocket Lawyer, Cimplifi and SoloSuit. Among them, Attorney Shield secured the most recent funding round in August, 2025.

Willing - 2026 Company Profile, Team, Funding & Competitors

Willing is an acquired company based in Miami (United States), founded in 2014. It operates as an Affordable legal plans providing access to attorneys for various life events. Willing has raised an undisclosed amount in funding. The company has 46 active competitors, including 8 funded and 4 that have exited. Its top competitors include companies like Rocket Lawyer, Cimplifi and SoloSuit.

Company Details

Affordable legal plans providing access to attorneys for various life events. They offer accessible and easy legal help for moments like buying a home or dealing with a speeding ticket. The company provides access to a large network of professionals across the country, offering legal assistance for matters like estate planning, family law, identity theft, and more. Members can choose a network attorney or work with their own and get reimbursed. The plan includes unlimited initial consultations for covered matters. They aim to provide affordable, high-quality legal help with a low monthly fee, no waiting periods, deductibles, or claims forms when using a network attorney. They also offer digital estate planning services, allowing users to create estate plans online. This is a B2C service.

Website: willing.com
Social

Key Metrics

Founded Year

2014

Location

Miami, United States

Stage

Acquired

Latest Funding Round

Seed, 2015, $*****

Investors

Crux Capital & 8 more

Ranked

20^th among 46 active competitors

Employee Count

7 as on Apr 30, 2026

Similar Companies

Rocket Lawyer & 53 more

Exit Details

Acquired by MetLife (Nov 20, 2019)

View Willing's full profile

Willing got acquired by MetLife on Nov 20, 2019.

Click here to take a look at Willing's acquisition in detail

Willing has raised funding over 1 round. Its latest funding round was a Seed round on 2015 for $*****. 3 investors participated in its latest round. Willing has 9 institutional investors.

Here is the list of recent funding rounds of Willing:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
2015	4114	Seed	7883	3871	2354	5175

Access funding benchmarks and valuations. Sign up today!

View details of Willing's funding rounds and investors

Willing's employee count trend

Willing has 7 employees as of Apr 26. Here is Willing's employee count trend over the years:

Uncover Willing's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Willing include Rocket Lawyer, Cimplifi and SoloSuit. Here is the list of Top 10 competitors of Willing, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Rocket Lawyer 2008, San Francisco (United States), Series F	Online legal services	$288M	August Capital, Industry Ventures & 11 others	62/100
2nd	Cimplifi 1997, New York City (United States), Unfunded	Platform offering multiple Tech-enabled services	-	-	46/100
3rd	SoloSuit 2018, Salt Lake City (United States), Seed	Provider of automated software for managing debt collection lawsuit responses	$2.28M	Y Combinator, Mana Ventures & 7 others	44/100
4th	Ureeka 2019, Burlingame (United States), Acquired	Professional community platform that connects small businesses with expertise	$16.7M	Bullpen Capital, Chicago Ventures & 6 others	42/100
5th	Attorney Shield 2023, Saint Petersburg (United States), Seed	Tech enabled legal services	$500K	-	39/100
6th	Cimphony 2023, San Francisco (United States), Seed	Tech enabled business incorporation services	-	Alumni Ventures, Streamlined Ventures & 9 others	38/100
7th	Black Hills 2011, Minneapolis (United States), Unfunded	Tech enabled paralegal services	-	-	38/100
8th	Immigration Forms 2018, El Segundo (United States), Unfunded	Enterprise secured digital immigration signature forms provider	-	-	37/100
9th	Wevorce 2012, Boise (United States), Deadpooled	Cloud-based enterprise tech-enabled legal divorce services provider	$5.72M	Foundation Capital, Techstars & 13 others	33/100
10th	Consumer Law Group 2010, Chicago (United States), Unfunded	Tech enabled legal services provider	-	-	33/100
20th	Willing 2014, Miami (United States), Acquired	Affordable legal plans providing access to attorneys for various life events	-	Crux Capital, Y Combinator & 7 others	29/100