When was You Smart. Thing. founded?

You Smart. Thing. was founded in 2014 and raised its 1st funding round 6 years after it was founded.

Where is You Smart. Thing. located?

You Smart. Thing. is headquartered in Birmingham, United Kingdom. It is registered at 3 COVENTRY INNOVATION VILLAGE,CHEETAH ROAD,COVENTRY,ENGLAND,CV1 2TL.

How many employees does You Smart. Thing. have?

As of Jun 30, 2026, the latest employee count at You Smart. Thing. is 26.

Is You Smart. Thing. a funded company?

You Smart. Thing. is a funded company, having raised a total of $1.51M across 2 funding rounds to date. The company's 1st funding round was a $***** Conventional Debt round, raised on Dec 11, 2020.

When was the latest funding round of You Smart. Thing.?

You Smart. Thing.'s latest funding was a $***** Seed round on May 07, 2024, with participation from 4 investors. Its primary sector is Online Travel. In United Kingdom, the Online Travel sector has seen $74.1M in funding in 2026 to date.

Where does You Smart. Thing. rank among its competitors?

You Smart. Thing. ranks 5th amongst 51 active competitors, of which 7 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Holiwise, which secured $1.69M in Aug, 2025.

Who are the top competitors of You Smart. Thing.?

You Smart. Thing.'s top competitors include Holiwise, Journee and Camino. Among them, Holiwise secured the most recent funding round in August, 2025.

You Smart. Thing. - 2026 Company Profile, Funding, Competitors & Financials

Company Details

Website: yousmartthing.com
Social
Email ID: *****@yousmartthing.com
Phone Number: +44 **********
Registered Address: 3 COVENTRY INNOVATION VILLAGE,CHEETAH ROAD,COVENTRY,ENGLAND,CV1 2TL

Key Metrics

Founded Year

2014

Location

Birmingham, United Kingdom

Stage

Seed

Total Funding

$1.51M in 2 rounds

Latest Funding Round

Seed, May 07, 2024, $*****

Investors

Midven & 4 more

Ranked

5^th among 51 active competitors

Employee Count

26 as on Jun 30, 2026

Similar Companies

Polarsteps & 852 more

View You Smart. Thing.'s full profile

You Smart. Thing. is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
YOU. SMART. THING. LIMITED CIN: 9329352 , United Kingdom, Active	Nov 25, 2014	-	8 (As on Dec 31, 2024)

You Smart. Thing. has raised a total funding of $1.51M over 2 rounds. Its first funding round was on Dec 11, 2020. Its latest funding round was a Seed round on May 07, 2024 for $*****. 4 investors participated in its latest round. You Smart. Thing. has 3 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of You Smart. Thing.:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 07, 2024	4917747	Seed	1405559	2655203	7113352	4819696
Dec 11, 2020	7937288	Conventional Debt	7669313	1009407	3789218	Midlands Engine Investment Fund

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View details of You Smart. Thing.'s funding rounds and investors

You Smart. Thing.'s employee count trend

You Smart. Thing. has 26 employees as of Jun 26. Here is You Smart. Thing.'s employee count trend over the years:

Employee count trend for You Smart. Thing.

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Top competitors of You Smart. Thing. include Holiwise, Journee and Camino. Here is the list of Top 10 competitors of You Smart. Thing., ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Holiwise 2024, London (United Kingdom), Seed	AI-powered travel planning platform	$1.69M	-	44/100
2nd	Journee 2018, London (United Kingdom), Seed	Online platform to create routes & schedule trips for travelers	$2.37M	Fuel Ventures, Velocity Capital Advisors & 5 others	38/100
3rd	Camino 2023, London (United Kingdom), Unfunded	App-based trip planning platform	-	-	36/100
4th	Pogo 2018, London (United Kingdom), Acquired	Online platform for travel planning	$1.09M	Founders Factory, PPE CAPITAL	33/100
5th	You Smart. Thing. 2014, Birmingham (United Kingdom), Seed	Provider of tour operator services	$1.51M	Midven, Midlands Engine Investment Fund & 3 others	31/100
6th	Road.Travel 2015, London (United Kingdom), Funding Raised	Online platform to find & book personalized road trips	-	iTech Capital, K-Startup Grand Challenge & 1 others	31/100
7th	Travel Creators 2021, London (United Kingdom), Seed	Pre-booking-based trip planning platform	-	Founders Factory, Techne	28/100
8th	Interrail Planner 2013, Leeds (United Kingdom), Unfunded	Online trip planning tool for European destinations	-	-	24/100
9th	Trip Builder 2023, London (United Kingdom), Unfunded	AI-powered travel planner platform for travelers	-	-	24/100
10th	HEHA! 1999, Kent (United Kingdom), Unfunded	Social planning platform to create routes & schedule for a trip	-	-	24/100