B2C E-Commerce startups in Japan
There are 1,523 B2C E-Commerce startups in Japan which include Mercari, ZOZO, Notta, Asoview, Zaiko. Out of these, 349 startups are funded, with 169 having secured Series A+ funding, and 1 achieving unicorn status.
Over the past 10 years, an average of 74 new companies have been launched annually. Notably, several of these startups have been founded by alumni of Harvard Business School, Harvard University and University of California (Berkeley).
Here is the list of top B2C E-Commerce startups in Japan
1. Mercari
Online marketplace platform for used multi-category products. The platform allows users to buy and sell products from different categories like fashion, beauty, sports, electronics, books, pet supplies, art supplies, home decor, office supplies, and more. The mobile application is available for Android and iOS users.
Key facts about Mercari
2. ZOZO
ZOZO is an internet-first brand of custom-made fashion apparels. The company sells t-shirts & jeans for both men & women. It provides a measurement apparels to users using which they can virtually upload their measurements. The company has an app-based platform which uses a 3D-scanning technology through which it will take multiple photos of users and capture where each unique dot is located on the measurement apparel. Based on updated measurement details, users can purchase products from the catalog.
Key facts about ZOZO
- Founded Year: 1998
- Location: Chiba (Japan)
- Stage: Acquired
- Investors: SoftBank Group
- Tracxn Score: 64/100 What is this?
3. Notta
AI-powered transcription and meeting notetaker platform. The platform transcribes audio and video recordings, face-to-face meetings, and presentation demos in real-time. It offers transcription, speaker identification, and integration with video conferencing platforms.
Key facts about Notta
- Founded Year: 2020
- Location: Tokyo (Japan)
- Stage: Series B
- Total Funding till date: $31.8M
- Investors: Linear Venture, GSR Ventures and 6 Others
- Latest Funding Round: Series B, Dec 09, 2025, $*****
- Tracxn Score: 60/100 What is this?
- Competitors Rank: 1 of 2 Competitors
4. Asoview
Online reservation portal for tours & activities. The Company provides activities such as Mountaineering, skydiving, and scuba diving. The Company also provides non-adventure-related activities such as culinary tours.
Key facts about Asoview
- Founded Year: 2011
- Location: Shibuya (Japan)
- Stage: Series E
- Total Funding till date: $33.2M
- Investors: Fidelity, JIC Venture Growth Investments and 11 Others
- Latest Funding Round: Conventional Debt, Feb 20, 2024, $*****
- Tracxn Score: 60/100 What is this?
- Competitors Rank: 6 of 22 Competitors
5. Zaiko
Zaiko offers event organizing and ticketing software. It allows users to organize events, sell tickets, manage payments and provides analytics solutions to analyze events data and capture event performance insights. It enables users to build a dashboard and provide a widget to sell tickets and helps to promote events.
Key facts about Zaiko
- Founded Year: 2019
- Location: Minato City (Japan)
- Stage: Series A
- Total Funding till date: $1M
- Investors: North Base Media, Monex Ventures and 3 Others
- Latest Funding Round: Series A, Sep 03, 2020, $*****
- Tracxn Score: 57/100 What is this?
- Competitors Rank: 14 of 1,889 Competitors
