About B2C E-Commerce sector in United States
The B2C E-Commerce sector in United States comprises 61.2K companies, including 8.8K funded companies having collectively raised $197B in venture capital money and private equity. Out of these, 3.75K are Series A+ funded, and 86 have achieved unicorn status.
B2C E-Commerce sector in United States has seen 2.12K acquisitions and 285 IPOs.
This sector includes companies engaged in the commerce of goods through an online first channel.
Includes all eCommerce companies involved in selling and buying of products which by definition includes across categories such as Fashion, Beauty, Pet, Home care, etc. Excludes offline first fashion retailers and brands.
Also excludes manufacturing facilities providers, and offline design studios.
Top B2C E-Commerce Companies in United States
There are 61,162 B2C E-Commerce startups in United States which include DoorDash, Zillow, Airbnb, Zulily, Rover. Out of these, 8,803 startups are funded, with 3,753 having secured Series A+ funding, and 86 achieving unicorn status.
Over the past 10 years, an average of 3,091 new companies have been launched annually. Notably, several of these startups have been founded by alumni of Harvard University, Stanford University and University of Pennsylvania.
Here is the list of top B2C E-Commerce startups in United States
1. DoorDash
Platform facilitating fast, same-day delivery of food, grocery and retail essentials from local stores and restaurants to consumers. The platform allows customers to discover local, on-demand delivery or pickup from restaurants, nearby grocery stores. The application is available on the iOS and Android platforms.
Key facts about DoorDash
- Founded Year: 2013
- Location: San Francisco (United States)
- Stage: Public
- Total Funding till date: $2.5B
- Investors: Durable Partners, Sands Capital Ventures and 52 Others
- Latest Funding Round: Series H, Jun 18, 2020, $*****
- Tracxn Score: 89/100 What is this?
- Competitors Rank: 1 of 1,156 Competitors
2. Zillow
Provider of real estate listings, rentals, mortgages, and agent connections. It offers tools for buying, selling, renting, and managing properties. The platform facilitates connections between users and real estate agents. It also provides resources for property valuation and market analysis.
Key facts about Zillow
- Founded Year: 2005
- Location: Seattle (United States)
- Stage: Public
- Total Funding till date: $87M
- Investors: Benchmark, TCV and 9 Others
- Latest Funding Round: Post IPO, Aug 12, 2021, $*****
- Tracxn Score: 87/100 What is this?
3. Airbnb
Online platform for booking vacation rental accommodations. The platform enables travelers to discover and book vacation rentals hosted by peers. Users can book accommodations by providing location, user details, payment details, and more. Property owners can list accommodations on the platform. The app is available for Android and iOS devices.
Key facts about Airbnb
- Founded Year: 2008
- Location: San Francisco (United States)
- Stage: Public
- Total Funding till date: $2.95B
- Investors: Sixth Street, Eaton Vance Management and 149 Others
- Latest Funding Round: Series E, Apr 06, 2020, $*****
- Tracxn Score: 87/100 What is this?
- Competitors Rank: 1 of 864 Competitors
4. Zulily
Online shopping platform using flash sales. The product catalog includes clothes, shoes, toys, gifts, home improvement items, etc. The company offers time-limited daily deals on most of its products. Its app is available for iOS and Android platforms.
Key facts about Zulily
- Founded Year: 2009
- Location: Seattle (United States)
- Stage: Acquired
- Total Funding till date: $135M
- Investors: Andreessen Horowitz, Trinity Ventures and 5 Others
- Latest Funding Round: Series D, Nov 15, 2012, $*****
- Tracxn Score: 86/100 What is this?
- Competitors Rank: 1 of 4,225 Competitors
5. Rover
App-based pet sitting marketplace. The platform connects dog owners with dog sitters who look after pets at owners own homes. It allows users to find other pet-care service providers and book using the platform by making an online payment. Its service offerings include dog boarding, house sitting, dog walking, pet grooming, and more. The app is available for iOS and Android devices.
Key facts about Rover
- Founded Year: 2011
- Location: Olympia (United States)
- Stage: Acquired
- Total Funding till date: $409M
- Investors: Menlo Ventures, Foundry and 30 Others
- Latest Funding Round: Venture Debt, May 24, 2018, $*****
- Tracxn Score: 85/100 What is this?
- Competitors Rank: 1 of 274 Competitors
Companies founded year-on-year in the B2C E-Commerce sector in United States
6,658 B2C E-Commerce startups in United States were founded in 2020 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | - |
2025 | 116 |
2024 | 971 |
2023 | 2,359 |
2022 | 3,256 |
2021 | 4,775 |
2020 | 6,658 |
2019 | 4,653 |
2018 | 4,467 |
2017 | 3,663 |
Stage-wise distribution of B2C E-Commerce sector companies in United States
Out of the total 61,162 B2C E-Commerce companies in United States, 8,803 have secured funding. Among them, 3,753 have reached Series A or higher, and 2,962 to Series B or beyond.
Founded - 61,162
Funded - 8,803
Series A+ - 3,753
Series B+ - 2,962
Series C+ - 2,675
Company Stage | No. of companies |
|---|---|
Founded | 61,162 |
Funded | 8,803 |
Series A+ | 3,753 |
Series B+ | 2,962 |
Series C+ | 2,675 |
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Funding Trends in the B2C E-Commerce sector in United States
Total funding year-on-year in the B2C E-Commerce sector in United States
The B2C E-Commerce sector in United States saw a total funding of more than $144B in the last 10 years. The most amount of funding was in 2021 at more than $30.9B.
- Total Funding
Year | Total Funding |
|---|---|
2025 | $4.42B |
2024 | $10.5B |
2023 | $4.67B |
2022 | $13B |
2021 | $30.9B |
2020 | $20.3B |
2019 | $17.3B |
2018 | $21B |
2017 | $11.1B |
Recent Funding Rounds in B2C E-Commerce in United States
In the year 2025, till December 2025, B2C E-Commerce companies in United States have raised $3.67B in equity funding across 235 rounds.
In the same period last year (i.e. till December 2024), B2C E-Commerce companies in United States had raised $10.3B across 335 rounds.
So, 2025 has seen a 64.24% drop in funding in B2C E-Commerce companies in United States as compared to 2024.
Here are some recent, important funding rounds in B2C E-Commerce companies in United States:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Series A | 7528 | Dec 19, 2025 | - | |
Series B | 5301 | Dec 19, 2025 | - | |
Series A | 8278 | Dec 18, 2025 | - | |
Series A | 9736 | Dec 16, 2025 | and 3 more | |
Series C | 3011 | Dec 15, 2025 | - |
Top Investors in B2C E-Commerce in United States
500 Global is the top investor in B2C E-Commerce companies in United States based on number of companies invested.
Here are some top investors in B2C E-Commerce companies in United States:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Ho Chi Minh City (Vietnam) | ||
Mountain View (United States) | ||
New York City (United States) | ||
Menlo Park (United States) | ||
Palo Alto (United States) |
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M&A activity in B2C E-Commerce sector in United States
In the year 2026, till January 2026, 2 acquisitions happened in B2C E-Commerce sector in United States. Last year, in 2025, a total of 97 acquisitions happened in B2C E-Commerce sector in United States.
Here are some recent, important acquisitions in B2C E-Commerce sector in United States:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Jan 06, 2026 | ||
Business Acquisition | Jan 01, 2026 | - | |
Business Acquisition | Dec 22, 2025 | ||
Business Acquisition | Dec 18, 2025 | ||
Business Acquisition | Dec 17, 2025 |
Acquisition trends in B2C E-Commerce sector in United States
Here are the acquisition trends in B2C E-Commerce sector in United States:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | 2 |
2025 | 97 |
2024 | 111 |
2023 | 117 |
2022 | 204 |
2021 | 200 |
2020 | 134 |
2019 | 162 |
2018 | 208 |
2017 | 182 |
IPOs in B2C E-Commerce in United States
In the year 2025, till September 2025, 3 IPOs happened in B2C E-Commerce sector in United States.
Here are some recent, important IPOs in B2C E-Commerce sector in United States:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Sep 17, 2025 | New York Stock Exchange (NYSE) | |
May 22, 2025 | Korea Exchange (KRX) | |
Apr 02, 2025 | New York Stock Exchange (NYSE) | |
Dec 02, 2024 | National Association of Securities Dealers Automated Quotations (NASDAQ) | |
Aug 22, 2024 | OTC Markets (OTCMKTS) |
Colleges which produce the most B2C E-Commerce companies in United States
Companies founded by alumni from top colleges in the B2C E-Commerce in United States
Most number of B2C E-Commerce startups in United States have been founded by alumni from Harvard University, Stanford University and University of Pennsylvania.
College | No. of companies |
|---|---|
Harvard University | 398 |
Stanford University | 389 |
University of Pennsylvania | 295 |
University of California (Berkeley) | 260 |
Harvard Business School | 240 |
Massachusetts Institute of Technology | 218 |
Columbia University | 186 |
Wharton School | 182 |
Cornell University | 168 |
University of California (Los Angeles) | 154 |
Total funding in B2C E-Commerce companies founded by alumni from top colleges in United States
In the last 10 years, Harvard University graduates' B2C E-Commerce companies in United States have raised the most funding among top colleges. University of California (Berkeley) alumni are second, and University of California (Los Angeles) alumni are third.
College | Total Funding |
|---|---|
Harvard University | $31.8B |
University of California (Berkeley) | $26.1B |
University of California (Los Angeles) | $21.4B |
New York University | $18.8B |
Stanford University | $18.1B |
Massachusetts Institute of Technology | $16.5B |
Cornell University | $8.48B |
Wharton School | $7.78B |
Stanford Business School | $7.35B |
Harvard Business School | $6.7B |
Top News in B2C E-Commerce in United States
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Indian professionals plan job switch in 2026, feel unprepared: LinkedInThe Tribune•Jan 08, 2026•LinkedIn
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TULA Skincare Partners with Paige DeSorbo for Prebiotic-Powered Glow CampaignPR Newswire•Jan 07, 2026•TULA
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Fabletics launches first athlete-curated collection with Ja’Marr ChaseFashion Network•Jan 07, 2026•Fabletics
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Warner Bros rejects takeover offer from Paramount, tells shareholders to stick with Netflix bidFinancial Post•Jan 07, 2026•Warner Bros, Paramount Plus
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Lane Bryant Joins Rithum’s Expanding Commerce Solutions Network to Power DropshippingBusiness Wire•Jan 06, 2026•Rithum, Lane Bryant
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Autotrader Provides Expert New-Year Car-Buying Advice and Launches Buy Online CampaignPR Newswire•Jan 06, 2026•Autotrader
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VIIRL Marketing and eLocal Announce Strategic Partnership to Strengthen Lead QualityGlobeNewswire•Jan 06, 2026•eLocal, Viirl
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Audeze Unveils Maxwell 2 Gaming Headset with Advanced Audio Tech at CES 2026Engadget•Jan 05, 2026•Audeze
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Xumo Introduces Advanced Identity Solution to Power Smarter Streaming InvestmentsBusiness Wire•Jan 05, 2026•XUMO
