About B2C E-Commerce sector in Portugal
The B2C E-Commerce sector in Portugal comprises 729 companies, including 115 funded companies having collectively raised $165M in venture capital money and private equity. Out of these, 14 are Series A+ funded.
B2C E-Commerce sector in Portugal has seen 7 acquisitions.
This sector includes companies engaged in the commerce of goods through an online first channel.
Companies included in B2C E-Commerce
Includes all eCommerce companies involved in selling and buying of products which by definition includes across categories such as Fashion, Beauty, Pet, Home care, etc.Companies excluded in B2C E-Commerce
Excludes offline first fashion retailers and brands. Also excludes manufacturing facilities providers, and offline design studios.Top B2C E-Commerce Companies in Portugal
There are more than 729 companies in B2C E-Commerce in Portugal. Oscar is the top B2C E-Commerce company in Portugal, ranked using Tracxn Score (what's this?).
Here are 5 of the top B2C E-Commerce companies in Portugal:
Company | Description | Location | Founded | Current Stage | Private Funding Raised |
|---|---|---|---|---|---|
App-based platform that provides home repair/maintenance services | Lisbon (Portugal) | 2019 | Seed | $14.5M | |
Music production platform and online recording studio | Lisbon (Portugal) | 2018 | Series A | $10.6M | |
Platform offering multi-category grocery supplies | Lisbon (Portugal) | 2020 | Seed | $4.31M | |
Online music and radio streaming platform | Porto (Portugal) | 2019 | Unfunded | - | |
Provider of custom-printed marketing materials and design services. This company offers a wide selection of printed products, including business cards, flyers, posters, and various promotional items. In addition to printing services, design services are also provided, catering to diverse business sectors. The company aims to deliver convenient, competitively priced solutions with professional designs and quick delivery times through a user-friendly platform. They offer a variety of product categories such as bags, clothing, displays, packaging, office supplies, and more. They also provide supplementary services beyond printing and design. | Lisbon (Portugal) | 2013 | Series C | $91.8M |
Companies founded year-on-year in the B2C E-Commerce sector in Portugal
75 B2C E-Commerce startups in Portugal were founded in 2020 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | - |
2025 | - |
2024 | 11 |
2023 | 13 |
2022 | 30 |
2021 | 53 |
2020 | 75 |
2019 | 52 |
2018 | 54 |
2017 | 51 |
Stage-wise distribution of B2C E-Commerce sector companies in Portugal
Out of the total 729 B2C E-Commerce companies in Portugal, 115 have secured funding. Among them, 14 have reached Series A or higher, and 9 to Series B or beyond.
Founded - 729
Funded - 115
Series A+ - 14
Series B+ - 9
Series C+ - 9
Company Stage | No. of companies |
|---|---|
Founded | 729 |
Funded | 115 |
Series A+ | 14 |
Series B+ | 9 |
Series C+ | 9 |
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Funding Trends in the B2C E-Commerce sector in Portugal
Total funding year-on-year in the B2C E-Commerce sector in Portugal
The B2C E-Commerce sector in Portugal saw a total funding of more than $158M in the last 10 years. The most amount of funding was in 2020 at more than $46.3M.
- Total Funding
Year | Total Funding |
|---|---|
2025 | $12.8M |
2024 | $14.9M |
2023 | $30.7M |
2022 | $3.91M |
2021 | $10.2M |
2020 | $46.3M |
2019 | $7.77M |
2018 | $23.3M |
2017 | $4.4M |
Recent Funding Rounds in B2C E-Commerce in Portugal
In the year 2025, till September 2025, B2C E-Commerce companies in Portugal have raised $12.8M in equity funding across 4 rounds.
In the same period last year (i.e. till August 2024), B2C E-Commerce companies in Portugal had raised $14.9M across 4 rounds.
So, 2025 has seen a 14.39% drop in funding in B2C E-Commerce companies in Portugal as compared to 2024.
Here are some recent, important funding rounds in B2C E-Commerce companies in Portugal:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Seed | 5004 | Sep 26, 2025 | - | |
Series A | 6527 | Sep 10, 2025 | and 5 more | |
Seed | 6198 | May 02, 2025 | ||
Seed | 1385 | Jan 08, 2025 | ||
Seed | 1304 | Aug 14, 2024 | - |
Top Investors in B2C E-Commerce in Portugal
Startup Lisboa is the top investor in B2C E-Commerce companies in Portugal based on number of companies invested.
Here are some top investors in B2C E-Commerce companies in Portugal:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Lisbon (Portugal) | ||
Porto (Portugal) | ||
Lisbon (Portugal) | ||
Boston (United States) | - | |
Lisbon (Portugal) |
M&A activity in B2C E-Commerce sector in Portugal
In the year 2022, till December 2022, 2 acquisitions happened in B2C E-Commerce sector in Portugal.
Here are some recent, important acquisitions in B2C E-Commerce sector in Portugal:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Dec 08, 2022 | ||
Acqui-Hired | Feb 01, 2022 | ||
Business Acquisition | Jul 27, 2020 | ||
Business Acquisition | Feb 17, 2020 | ||
Business Acquisition | Feb 09, 2017 |
Acquisition trends in B2C E-Commerce sector in Portugal
Here are the acquisition trends in B2C E-Commerce sector in Portugal:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | - |
2025 | - |
2024 | - |
2023 | - |
2022 | 2 |
2021 | - |
2020 | 2 |
2019 | - |
2018 | - |
2017 | 1 |
Colleges which produce the most B2C E-Commerce companies in Portugal
Companies founded by alumni from top colleges in the B2C E-Commerce in Portugal
Most number of B2C E-Commerce startups in Portugal have been founded by alumni from Harvard University, Harvard Business School and INSEAD.
College | No. of companies |
|---|---|
Harvard University | 3 |
Harvard Business School | 2 |
INSEAD | 1 |
King’s College London | 1 |
Stanford University | 1 |
University College London | 1 |
University of Cambridge | 1 |
University of Pennsylvania | 1 |
Total funding in B2C E-Commerce companies founded by alumni from top colleges in Portugal
In the last 10 years, King’s College London and University of Cambridge graduates' B2C E-Commerce companies in Portugal have raised the most funding among top colleges, and INSEAD alumni are third.
College | Total Funding |
|---|---|
King’s College London | $11M |
University of Cambridge | $11M |
INSEAD | $4.31M |
Harvard Business School | - |
Harvard University | - |
Stanford University | - |
University College London | - |
University of Pennsylvania | - |
Top News in B2C E-Commerce in Portugal
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Doinn introduces host app in Google and Apple marketplacesShortTermRentalz•Nov 04, 2021•DoInn, Google Play, Apple
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