About GTM Software sector in Sweden
The GTM Software sector in Sweden comprises 34 companies, including 12 funded companies having collectively raised $5.64M in venture capital money and private equity. Out of these, 2 are Series A+ funded.
GTM Software sector in Sweden has seen 1 acquisition and 1 IPO. This represents almost 5.9% of all such companies - which is higher than the 5.0% exit rate of tech companies in general.
This sector includes companies offering tools and solutions to enable and support organizations with their new product or service launch in the market.
Includes software that helps manage go-to-market strategy, sales performance and intelligence solutions, sales enablers for agents, demo tools, community engagement and management tools, etc.
Top GTM Software Companies in Sweden
There are 34 GTM Software startups in Sweden which include Panion, Garba AI, Geztio, Akuret, BI-Firm. Out of these, 12 startups are funded, with 2 having secured Series A+ funding.
Over the past 10 years, an average of 2 new companies have been launched annually. Notably, several of these startups have been founded by alumni of Columbia University, Lund University and University of California (Los Angeles).
Here is the list of top GTM Software startups in Sweden
1. Panion
Panion is a geo-based social platform for users to find new people & events near them. Users can geo-locate themselves, discover people with similar interests, connect & chat with them. Users can also discover new places, events, workout partners & mentors, etc. Users can search their interests by keywords, plan meetups & activities, and filter their requirements by age, location, gender & language, etc. The platform helps in building a community for organizations, universities, volunteer networks, and more. The application is available on Android & iOS platform.
Key facts about Panion
- Founded Year: 2018
- Location: Malmo (Sweden)
- Stage: Deadpooled
- Total Funding till date: $310K
- Investors: Fast Track Malmo, Unconventional Ventures and 6 Others
- Latest Funding Round: Angel, Oct 31, 2019, $*****
- Tracxn Score: 42/100 What is this?
- Competitors Rank: 16 of 1,167 Competitors
2. Garba AI
AI-powered sales assistant offering insights and automation. It provides tools that help teams streamline their sales processes through data-driven recommendations and automated tasks. The platform focuses on improving lead management, forecasting, and workflow efficiency using machine intelligence.
Key facts about Garba AI
- Founded Year: 2025
- Location: Malmo (Sweden)
- Stage: Unfunded
- Tracxn Score: 33/100 What is this?
- Competitors Rank: 66 of 909 Competitors
3. Geztio
Gezt provides reporting and visualization solution for hotels. Its Viewer version is free for use. User can check number of overnight stays, arrivals, occupied rooms, population growth etc. Benchmarker predicts number of guests coming in the week, plan and optimize resources and purchases, occupancy rate etc. Analyzer version also includes accommodation reports, KPIs, custom calendars etc. and The Platform is to collect data in one place instead of various silos.
Key facts about Geztio
- Founded Year: 2014
- Location: Ostersund (Sweden)
- Stage: Seed
- Total Funding till date: $169K
- Investors: Almi Invest, Tillvaxtkassan and 1 Other
- Latest Funding Round: Seed, Dec 05, 2016, $*****
- Tracxn Score: 31/100 What is this?
- Competitors Rank: 40 of 176 Competitors
4. Akuret
AI and cloud based software for retailers to manage sales and inventory. The platform offers AI to detect and fix inventory inaccuracies and analyze sales patterns of the products. It also offers email notifications with suggested actions, and solutions to optimize inspections and audits of sales reports.
Key facts about Akuret
- Founded Year: 2019
- Location: Stockholm (Sweden)
- Stage: Funding Raised
- Investors: SU Holding
- Tracxn Score: 30/100 What is this?
- Competitors Rank: 38 of 233 Competitors
5. BI-Firm
Big data analytics platform for marketing teams. The platform develops projects using big data and business intelligence. It provides automated advertising solutions that integrates with the website to create ads. It also generates reports on the ad campaign performance.
Key facts about BI-Firm
- Founded Year: 2014
- Location: Stockholm (Sweden)
- Stage: Unfunded
- Tracxn Score: 28/100 What is this?
- Competitors Rank: 349 of 2,422 Competitors
Companies founded year-on-year in the GTM Software sector in Sweden
3 GTM Software startups in Sweden were founded in 2025 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2025 | 3 |
2024 | - |
2023 | 2 |
2022 | 2 |
2021 | 1 |
2020 | 1 |
2019 | 3 |
2018 | 3 |
2017 | 3 |
2016 | 2 |
Stage-wise distribution of GTM Software sector companies in Sweden
Out of the total 34 GTM Software companies in Sweden, 12 have secured funding. Among them, 2 have reached Series A or higher, and 2 to Series B or beyond.
Founded - 34
Funded - 12
Series A+ - 2
Series B+ - 2
Series C+ - 2
Company Stage | No. of companies |
|---|---|
Founded | 34 |
Funded | 12 |
Series A+ | 2 |
Series B+ | 2 |
Series C+ | 2 |
Let us walk you through our Sectors and other offerings
Designed with precision for VCs, PE, IBs, Incubators, M&A, Innovation more
Designed with precision for VCs, PE, IBs, Incubators, M&A, Innovation more
Funding Trends in the GTM Software sector in Sweden
Total funding year-on-year in the GTM Software sector in Sweden
The GTM Software sector in Sweden saw a total funding of more than $5.64M in the last 10 years. The most amount of funding was in 2015 at more than $4.47M.
- Total Funding
Year | Total Funding |
|---|---|
2025 | $694K |
2019 | $260K |
2018 | $50K |
Recent Funding Rounds in GTM Software in Sweden
In the year 2025, till November 2025, GTM Software companies in Sweden have raised $694K in equity funding across 1 round.
Here are some recent, important funding rounds in GTM Software companies in Sweden:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Seed | 6011 | Nov 12, 2025 | and 2 more | |
Angel | 5839 | Oct 31, 2019 | and 4 more | |
Seed | 3345 | 2018 | ||
Seed | 3302 | Dec 05, 2016 | and 2 more | |
Series A | 4872 | Dec 18, 2015 |
Top Investors in GTM Software in Sweden
Peak is the top investor in GTM Software companies in Sweden based on number of companies invested.
Here are some top investors in GTM Software companies in Sweden:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Amsterdam (Netherlands) | - | |
Lund (Sweden) | ||
New York City (United States) | - | |
Gothenburg (Sweden) | ||
Stockholm (Sweden) | - |
M&A activity in GTM Software sector in Sweden
In the year 2018, till April 2018, 1 acquisition happened in GTM Software sector in Sweden.
Here are some recent, important acquisitions in GTM Software sector in Sweden:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Acqui-Hired | Apr 03, 2018 |
Acquisition trends in GTM Software sector in Sweden
Here are the acquisition trends in GTM Software sector in Sweden:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | - |
2025 | - |
2024 | - |
2023 | - |
2022 | - |
2021 | - |
2020 | - |
2019 | - |
2018 | 1 |
2017 | - |
Colleges which produce the most GTM Software companies in Sweden
Companies founded by alumni from top colleges in the GTM Software in Sweden
Most number of GTM Software startups in Sweden have been founded by alumni from Columbia University, Lund University and University of California (Los Angeles).
College | No. of companies |
|---|---|
Columbia University | 1 |
Lund University | 1 |
University of California (Los Angeles) | 1 |
Top News in GTM Software in Sweden
•
•
Sparta Today launches ‘Lucky & Local’ gift certificate programGrand Rapids Business Journal•Mar 09, 2021•Sparta
