About Online Grocery sector in Norway
The Online Grocery sector in Norway comprises 45 companies, including 13 funded companies having collectively raised $478M in venture capital money and private equity. Out of these, 2 are Series A+ funded, and 1 has achieved unicorn status.
Online Grocery sector in Norway has seen 1 IPO.
This sector includes online Grocery covers companies that provide online platforms, apps, and technology enablers for buying and selling grocery products. Major segments include Includes B2C and B2B eCommerce companies, Technology enablers for grocery retailers, and new-age retail formats including smart vending machines, autonomous stores.
Online Grocery sector is also known as Online Grocery Shopping, Digital Grocery Shopping,Grocery ECommerce, E-Grocery, Grocery Delivery or Online E- Commerce.
Companies that provide an online platform for consumers and businesses to order fresh produce, non-perishable food items, grocery and assorted household goods. Companies that provide mobile apps or online platform enabling users to build grocery shopping lists and compare product prices offered by different retailers. Also, includes companies that provide enterprise SaaS solutions for building an online store front, customer engagement, marketing, operations management etc. The online grocery scope excludes retail chains such as Walmart, Whole Foods or Costco. The online retailers which also sell groceries through their platform or business units such as Amazon or Paytm Mall.
Top Online Grocery Companies in Norway
There are 45 Online Grocery startups in Norway which include Oda, StrongPoint, Plateful, Dagens, Dyrket.no. Out of these, 13 startups are funded, with 2 having secured Series A+ funding, and 1 achieving unicorn status.
Over the past 10 years, an average of 2 new companies have been launched annually. Notably, several of these startups have been founded by alumni of Columbia University.
Here is the list of top Online Grocery startups in Norway
1. Oda
Online platform offerings multi-category grocery products. It offers fruits & vegetables, meat & seafood, rice & spices, and more. Its application features include in-built payment, scheduled delivery, order tracking, and more. The company offers mobile applications for Android and iOS platforms.
Key facts about Oda
- Founded Year: 2013
- Location: Oslo (Norway)
- Stage: Series C
- Total Funding till date: $473M
- Investors: SoftBank Vision Fund, Prosus and 9 Others
- Latest Funding Round: Series C, Dec 06, 2022, $*****
- Tracxn Score: 64/100 What is this?
- Competitors Rank: 7 of 158 Competitors
2. StrongPoint
Platform offering suit-solutions for grocery retailers. The solutions offered are checkout and payment, electronic shelf labels, reshelving robots, logistics management, voice communication system, commerce management system, and more.
Key facts about StrongPoint
- Founded Year: 2002
- Location: Asker (Norway)
- Stage: Public
- Tracxn Score: 48/100 What is this?
- Competitors Rank: 51 of 1,169 Competitors
3. Plateful
Online B2B marketplace for surplus food products. The platform offers an alternative for chefs by providing a variety of groceries and ingredients that may be turned into meals. The company mainly provides solutions to chefs in hotels, restaurants, canteens, and other food-serving enterprises.
Key facts about Plateful
- Founded Year: 2017
- Location: Moss (Norway)
- Stage: Seed
- Total Funding till date: $2.65M
- Investors: Norselab, Tomsun Invest and 3 Others
- Latest Funding Round: Seed, May 31, 2022, $*****
- Tracxn Score: 42/100 What is this?
4. Dagens
Online B2B marketplace platform for fruits and vegetables. It enables chefs to order farm produce from farmers. It also enables farms, and producers to list themselves on the platform to sell their produce.
Key facts about Dagens
- Founded Year: 2017
- Location: Oslo (Norway)
- Stage: Seed
- Total Funding till date: $2.35M
- Investors: FONDSFINANS ASA PENSJONSKASSE, Investinor and 3 Others
- Latest Funding Round: Seed, Mar 22, 2021, $*****
- Tracxn Score: 38/100 What is this?
- Competitors Rank: 1 of 5 Competitors
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5. Dyrket.no
Online marketplace for fruits and vegetables. It offers a marketplace of local manufacturers and buyers. The product catalog includes fruits, vegetables, meat, seafood, drinks, pastries, plant-based, and more.
Key facts about Dyrket.no
- Founded Year: 2016
- Location: Rud (Norway)
- Stage: Funding Raised
- Investors: Rieber & Son and UpNorth Ventures
- Tracxn Score: 30/100 What is this?
- Competitors Rank: 1 of 12 Competitors
Companies founded year-on-year in the Online Grocery sector in Norway
5 Online Grocery startups in Norway were founded in 2021 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | - |
2025 | - |
2024 | 3 |
2023 | - |
2022 | 2 |
2021 | 5 |
2020 | 2 |
2019 | 1 |
2018 | 3 |
2017 | 5 |
Stage-wise distribution of Online Grocery sector companies in Norway
Out of the total 45 Online Grocery companies in Norway, 13 have secured funding. Among them, 2 have reached Series A or higher, and 2 to Series B or beyond.
Founded - 45
Funded - 13
Series A+ - 2
Series B+ - 2
Series C+ - 2
Company Stage | No. of companies |
|---|---|
Founded | 45 |
Funded | 13 |
Series A+ | 2 |
Series B+ | 2 |
Series C+ | 2 |
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Funding Trends in the Online Grocery sector in Norway
Total funding year-on-year in the Online Grocery sector in Norway
The Online Grocery sector in Norway saw a total funding of more than $478M in the last 10 years. The most amount of funding was in 2021 at more than $267M.
- Total Funding
Year | Total Funding |
|---|---|
2022 | $155M |
2021 | $267M |
2018 | $35.7M |
2017 | $17.8M |
Recent Funding Rounds in Online Grocery in Norway
In the year 2022, till December 2022, Online Grocery companies in Norway have raised $155M in equity funding across 2 rounds.
In the same period last year (i.e. till April 2021), Online Grocery companies in Norway had raised $267M across 2 rounds.
So, 2022 has seen a 41.89% drop in funding in Online Grocery companies in Norway as compared to 2021.
Here are some recent, important funding rounds in Online Grocery companies in Norway:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Series C | 1184 | Dec 06, 2022 | ||
Seed | 3786 | May 31, 2022 | ||
Series C | 6551 | Apr 08, 2021 | ||
Seed | 1737 | Mar 22, 2021 | ||
Series B | 4525 | Aug 15, 2018 |
Top Investors in Online Grocery in Norway
Northzone is the top investor in Online Grocery companies in Norway based on number of companies invested.
Here are some top investors in Online Grocery companies in Norway:
Investor | Location | Top Portfolio Companies |
|---|---|---|
London (United Kingdom) | - | |
Oslo (Norway) | ||
Stockholm (Sweden) | - | |
New York City (United States) | - | |
Oslo (Norway) | - |
Top News in Online Grocery in Norway
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IKI Lithuania Stores Launch AI-Driven Age Estimation TechRetail Technology Innovation Hub•Jun 13, 2025•IKI, StrongPoint, Yoti
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ODA appoints new CEO and invests in Laas - Logistics as a serviceSupply Chain Effect•Feb 12, 2025•Oda
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SoftBank-backed grocery startup Oda lays off 150, resets focus on Norway and SwedenTechCrunch+•Jun 05, 2024•Oda
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Felleskjøpet, StrongPoint partner on new electronic shelf labelsRetail Insight Network•Dec 26, 2023•Fkra, StrongPoint
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StrongPoint Partners With Leading Supply Chain Solutions Provider Blue YonderBusiness Wire•Aug 09, 2023•StrongPoint, Blue Yonder
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StrongPoint ASA agrees to acquire Hamari GroupNewsnReleases•Jul 03, 2023•StrongPoint, Brand ID Hamari Group
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Pricer and StrongPoint deepen and broaden strategic partnershipCision•Nov 15, 2022•Pricer AB, StrongPoint
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StrongPoint Becomes AutoStore Distributor in UK and IrelandACROFAN•Nov 02, 2022•StrongPoint, AutoStore
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Fulfilment centre for an online grocery store to be built in VantaaProperty Magazine•Jul 06, 2021•Oda
