About Online Travel sector in Turkey
The Online Travel sector in Turkey comprises 316 companies, including 31 funded companies having collectively raised $53.2M in venture capital money and private equity. Out of these, 16 are Series A+ funded.
Online Travel sector in Turkey has seen 7 acquisitions.
This sector includes platforms that enable planning and booking of travel services, or assist travel service providers with technology solutions.
Online Travel sector is also known as Travel Tech or Traveltech.
Companies that enable users to discover and book travel-related services such as transportation, accommodation, tours, and activities through online portals. Includes direct booking, meta-search and discovery platforms, and professional travel assistants.
Companies that provide tools and informational platforms that assist in the planning of travel activities. Includes content platforms/travel guides, itinerary organizers, travelogue sharing platforms, travelers social networks and travel review platforms.
Online platforms that provide information/services for passengers in-transit.
Companies that enable/assist travel service providers in improving/increasing their online presence. Excludes local tour operators which operate on an asset-heavy model.
Excludes large asset-heavy hotel chains like ICG.
Excludes hyper-local discovery and events ticketing companies like Zomato and BookMyShow.
Top Online Travel Companies in Turkey
There are 316 Online Travel startups in Turkey which include oBilet, Wingie, Etstur, Otelz.com, Enuygun. Out of these, 31 startups are funded, with 16 having secured Series A+ funding.
Over the past 10 years, an average of 14 new companies have been launched annually. Notably, several of these startups have been founded by alumni of Harvard University, London School of Economics and Political Science and Stanford University.
Here is the list of top Online Travel startups in Turkey
1. oBilet
oBilet is an online travel agency that enables users to discover, compare and book buses, flights, car rentals and hotels. The company claims to have partnered with more than 100 bus operators that operate buses on over 15,000 routes.
Key facts about oBilet
- Founded Year: 2012
- Location: Istanbul (Turkey)
- Stage: Acquired
- Total Funding till date: $4M
- Investors: EBRD, Aslanoba Capital and 1 Other
- Latest Funding Round: Series A, Dec 09, 2019, $*****
- Tracxn Score: 67/100 What is this?
- Competitors Rank: 21 of 2,037 Competitors
2. Wingie
Wingie is an online marketplace for flight ticket bookings. The platform allows the user search, check availability, compare prices, and book flight tickets on the platform. As of October 2017, the platform claims to serve 300k+ bookings per month.
Key facts about Wingie
- Founded Year: 2005
- Location: Istanbul (Turkey)
- Stage: Unfunded
- Tracxn Score: 55/100 What is this?
3. Etstur
Online travel agency. Its web and app-based platforms allow users to search for, compare and book hotels, tours, activities, cruises, corporate travel services, campaigns, holiday deals, luxury travel services, flights and car rentals across multiple locations. Its app is available across both Android and iOS platforms.
Key facts about Etstur
- Founded Year: 1991
- Location: Istanbul (Turkey)
- Stage: Unfunded
- Tracxn Score: 55/100 What is this?
- Competitors Rank: 57 of 2,037 Competitors
4. Otelz.com
Otelz.com is an online marketplace for hotel booking. It is a booking engine that connects directly contracted with over 3500 hotels in Turkey. It does not charge any booking fee from the guests. They partner with selected hotels throughout Turkey. They generate revenue by charging a commission to the hotel.
Key facts about Otelz.com
- Founded Year: 2013
- Location: Istanbul (Turkey)
- Stage: Series A
- Total Funding till date: $3.78M
- Investors: Sankonline, SNK and 2 Others
- Latest Funding Round: Series A, Sep 06, 2017, $*****
- Tracxn Score: 51/100 What is this?
- Competitors Rank: 7 of 35 Competitors
5. Enuygun
Enuygun is an online platform for travelers to discover multiple travel services such as flight tickets, hotel bookings, bus tickets & more. Travelers are allowed to book the service by making an online payment through the platform.
Key facts about Enuygun
- Founded Year: 2008
- Location: Istanbul (Turkey)
- Stage: Seed
- Total Funding till date: $539K
- Investors: R2 International
- Latest Funding Round: Angel, May 01, 2010, $*****
- Tracxn Score: 50/100 What is this?
- Competitors Rank: 74 of 2,037 Competitors
Companies founded year-on-year in the Online Travel sector in Turkey
28 Online Travel startups in Turkey were founded in 2017 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | - |
2025 | 1 |
2024 | 4 |
2023 | 8 |
2022 | 10 |
2021 | 27 |
2020 | 18 |
2019 | 26 |
2018 | 27 |
2017 | 28 |
Stage-wise distribution of Online Travel sector companies in Turkey
Out of the total 316 Online Travel companies in Turkey, 31 have secured funding. Among them, 16 have reached Series A or higher, and 9 to Series B or beyond.
Founded - 316
Funded - 31
Series A+ - 16
Series B+ - 9
Series C+ - 8
Company Stage | No. of companies |
|---|---|
Founded | 316 |
Funded | 31 |
Series A+ | 16 |
Series B+ | 9 |
Series C+ | 8 |
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Funding Trends in the Online Travel sector in Turkey
Total funding year-on-year in the Online Travel sector in Turkey
The Online Travel sector in Turkey saw a total funding of more than $52.7M in the last 10 years. The most amount of funding was in 2022 at more than $15.2M.
- Total Funding
Year | Total Funding |
|---|---|
2025 | - |
2024 | - |
2022 | $15.2M |
2021 | $6M |
2019 | $4M |
2017 | $3.78M |
Recent Funding Rounds in Online Travel in Turkey
In the year 2025, till August 2025, Online Travel companies in Turkey have raised equity funding across 1 round.
In the same period last year (i.e. till January 2024), Online Travel companies in Turkey had raised equity funding across 1 round.
Here are some recent, important funding rounds in Online Travel companies in Turkey:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Series A | 3977 | Aug 16, 2025 | ||
Seed | 3970 | Jan 24, 2024 | ||
Seed | 1269 | Dec 12, 2022 | - | |
Series B | 7306 | Dec 01, 2022 | ||
Series A | 7816 | Sep 12, 2022 | - |
Top Investors in Online Travel in Turkey
Plug and Play Tech Center is the top investor in Online Travel companies in Turkey based on number of companies invested.
Here are some top investors in Online Travel companies in Turkey:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Sunnyvale (United States) | - | |
Berlin (Germany) | ||
Luxembourg (Luxembourg) | Flat4Day and CloudArena | |
Menlo Park (United States) | - | |
Istanbul (Turkey) |
M&A activity in Online Travel sector in Turkey
In the year 2024, till December 2024, 1 acquisition happened in Online Travel sector in Turkey.
Here are some recent, important acquisitions in Online Travel sector in Turkey:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Dec 17, 2024 | ||
Business Acquisition | Sep 03, 2020 | ||
Business Acquisition | Mar 14, 2019 | ||
Business Acquisition | Nov 16, 2018 | ||
Acqui-Hired | Sep 2014 |
Acquisition trends in Online Travel sector in Turkey
Here are the acquisition trends in Online Travel sector in Turkey:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | - |
2025 | - |
2024 | 1 |
2023 | - |
2022 | - |
2021 | - |
2020 | 1 |
2019 | 1 |
2018 | 1 |
2017 | - |
Colleges which produce the most Online Travel companies in Turkey
Companies founded by alumni from top colleges in the Online Travel in Turkey
Most number of Online Travel startups in Turkey have been founded by alumni from Harvard University, London School of Economics and Political Science and Stanford University.
College | No. of companies |
|---|---|
Harvard University | 1 |
London School of Economics and Political Science | 1 |
Stanford University | 1 |
Top News in Online Travel in Turkey
•
Thomas Cook, SOTC launch Vistara GetawaysBW Businessworld•Jul 17, 2022•Thomas Cook, SOTC, Vistara, Turkeytourism and 1 other
•
European Online Travel Champion obilet.com Ready for Record GrowthBusiness Wire India•Aug 04, 2021•oBilet
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