About Retail sector in Sweden
The Retail sector in Sweden comprises 1.9K companies, including 536 funded companies having collectively raised $9.64B in venture capital money and private equity. Out of these, 342 are Series A+ funded, and 4 have achieved unicorn status.
Retail sector in Sweden has seen 208 acquisitions and 66 IPOs. This represents almost 14.5% of all such companies - which is higher than the 5.3% exit rate of tech companies in general.
This sector includes companies providing the sale of goods and services to consumers and businesses directly. It also includes companies providing tech solutions or tech based assistance to companies that help them in their business operations.
Retail sector is also known as Retail Tech, Retail IT, E-Retail, E-Retailer, E-Tailer, Electronic Retail or eRetail.
Companies included in Retail
It includes companies providing FMCG, durable consumer goods, Coupons and deals platforms, cross border ecommerce etc. Companies providing solutions to businesses to manage theirs in-store or e-commerce business operations.Companies excluded in Retail
It excludes companies providing sale and purchase of medical goods and equipment, payment solutions and service providers and manufacturing companies etc.Top Retail Companies in Sweden
There are more than 1.9K companies in Retail in Sweden. Voi is the top Retail company in Sweden, ranked using Tracxn Score (what's this?).
Here are 5 of the top Retail companies in Sweden:
Company | Description | Location | Founded | Current Stage | Private Funding Raised |
|---|---|---|---|---|---|
App-based platform offering electric kick-scooter rental services | Stockholm (Sweden) | 2018 | Series D | $544M | |
Payment processing solutions for merchants and businesses | Stockholm (Sweden) | 2010 | Acquired | $191M | |
Developer of an online platform for point-of-sale financing | Stockholm (Sweden) | 2005 | Public | $4.19B | |
E-commerce company for fashion brands | Malmo (Sweden) | 2006 | Public | $29.7M | |
Provider of white-label subscription management solutions | Gothenburg (Sweden) | 2016 | Acquired | $28M |
Companies founded year-on-year in the Retail sector in Sweden
173 Retail startups in Sweden were founded in 2020 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2025 | - |
2024 | 11 |
2023 | 41 |
2022 | 50 |
2021 | 106 |
2020 | 173 |
2019 | 116 |
2018 | 107 |
2017 | 92 |
2016 | 98 |
Stage-wise distribution of Retail sector companies in Sweden
Out of the total 1,896 Retail companies in Sweden, 536 have secured funding. Among them, 342 have reached Series A or higher, and 304 to Series B or beyond.
Founded - 1,896
Funded - 536
Series A+ - 342
Series B+ - 304
Series C+ - 292
Company Stage | No. of companies |
|---|---|
Founded | 1,896 |
Funded | 536 |
Series A+ | 342 |
Series B+ | 304 |
Series C+ | 292 |
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Funding Trends in the Retail sector in Sweden
Total funding year-on-year in the Retail sector in Sweden
The Retail sector in Sweden saw a total funding of more than $8.83B in the last 10 years. The most amount of funding was in 2021 at more than $2.31B.
- Total Funding
Year | Total Funding |
|---|---|
2025 | $1.74B |
2024 | $157M |
2023 | $143M |
2022 | $1.78B |
2021 | $2.31B |
2020 | $1.37B |
2019 | $816M |
2018 | $215M |
2017 | $217M |
Recent Funding Rounds in Retail in Sweden
In the year 2025, till November 2025, Retail companies in Sweden have raised $114M in equity funding across 11 rounds.
In the same period last year (i.e. till November 2024), Retail companies in Sweden had raised $177M across 20 rounds.
So, 2025 has seen a 35.29% drop in funding in Retail companies in Sweden as compared to 2024.
Here are some recent, important funding rounds in Retail companies in Sweden:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Seed | 8827 | Nov 04, 2025 | ||
Series D | 5581 | Oct 02, 2025 | ||
Seed | 2095 | Jul 2025 | ||
Series A | 9222 | Jun 24, 2025 | ||
Series A | 7429 | Jun 19, 2025 |
Top Investors in Retail in Sweden
Northzone is the top investor in Retail companies in Sweden based on number of companies invested.
Here are some top investors in Retail companies in Sweden:
Investor | Location | Top Portfolio Companies |
|---|---|---|
London (United Kingdom) | ||
Oslo (Norway) | ||
Stockholm (Sweden) | ||
New York City (United States) | - | |
Stockholm (Sweden) |
M&A activity in Retail sector in Sweden
In the year 2025, till October 2025, 7 acquisitions happened in Retail sector in Sweden. Last year, in 2024, a total of 11 acquisitions happened in Retail sector in Sweden.
Here are some recent, important acquisitions in Retail sector in Sweden:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Oct 22, 2025 | ||
Business Acquisition | Sep 08, 2025 | ||
Business Acquisition | Aug 09, 2025 | ||
Business Acquisition | Apr 30, 2025 | - | |
Business Acquisition | Apr 13, 2025 |
Acquisition trends in Retail sector in Sweden
Here are the acquisition trends in Retail sector in Sweden:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2025 | 5 |
2024 | 11 |
2023 | 24 |
2022 | 28 |
2021 | 25 |
2020 | 9 |
2019 | 7 |
2018 | 13 |
2017 | 12 |
2016 | 16 |
IPOs in Retail in Sweden
In the year 2025, till September 2025, 1 IPO happened in Retail sector in Sweden.
Here are some recent, important IPOs in Retail sector in Sweden:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Sep 10, 2025 | New York Stock Exchange (NYSE) | |
Jun 12, 2023 | London Stock Exchange (LSE) | |
Oct 29, 2021 | Nordic and Baltic regions (NASDAQ OMX) | |
Jun 18, 2021 | Stockholm Stock Exchange (STO) | |
May 21, 2021 | London Stock Exchange (LSE) |
Colleges which produce the most Retail companies in Sweden
Companies founded by alumni from top colleges in the Retail in Sweden
Most number of Retail startups in Sweden have been founded by alumni from KTH Royal Institute of Technology, Stanford University and University of California (Berkeley).
College | No. of companies |
|---|---|
KTH Royal Institute of Technology | 4 |
Stanford University | 4 |
University of California (Berkeley) | 2 |
Aalto University | 1 |
Columbia Business School | 1 |
Duke University | 1 |
Hong Kong University of Science and Technology (HKUST) | 1 |
IIM Ahmedabad | 1 |
Stanford Business School | 1 |
Stockholm University | 1 |
Total funding in Retail companies founded by alumni from top colleges in Sweden
In the last 10 years, KTH Royal Institute of Technology graduates' Retail companies in Sweden have raised the most funding among top colleges. Hong Kong University of Science and Technology (HKUST) alumni are second, and Duke University alumni are third.
College | Total Funding |
|---|---|
KTH Royal Institute of Technology | $37.4M |
Hong Kong University of Science and Technology (HKUST) | $19.9M |
Duke University | $15.9M |
Stanford University | $5.32M |
Stanford Business School | $5M |
Stockholm University | $975K |
IIM Ahmedabad | $395K |
Aalto University | - |
Columbia Business School | - |
University of California (Berkeley) | - |
Top News in Retail in Sweden
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Ace Hardware Partners with Affirm to Offer Flexible Payment OptionsCrowdfund Insider•Oct 02, 2025•Ace Hardware, Affirm, BoomerangFX, Klarna and 1 other
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Blueair combines air purification with Scandinavian design by launching the new Blue SignatureBasic Tutorials•Sep 24, 2025•Blueair
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Nefab Launches Next-Gen EdgePak Collar as Alternative to Wooden Pallet CollarsPackaging Strategies•Sep 08, 2025•Nefab
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Blueair and The Class Announce Studio Partnership to Bring Fresh, Clean AirBusiness Wire•Jul 09, 2025•Blueair, The Class
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Klarna Co-Founder’s VC Firm Pledges $348 Million to Climate-Focused AIPYMNTS.com•Jun 26, 2025•Klarna, Norrsken VC, Submer, SMC
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Commerce Giants Expand Into Stores With Debit and Credit CardsPYMNTS.com•Jun 26, 2025•Klarna, PayPal
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Norrsken VC raises €300 million to industrialize impact across EuropeFrenchWeb•Jun 25, 2025•Norrsken VC, Klarna, Folksam, KfW Capital and 4 others
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Blueair Launches Blue Signature Air Purifier with Advanced Filtration TechnologyCerebral•Jun 18, 2025•Blueair
