How many total Retailers companies are there in Norway?

As of May 2026, Norway has 144 active Retailers companies.

How many Retailers companies in Norway are funded?

As of May 2026, 11 companies have received funding in this sector.

Who are the top investors in Retailers companies in Norway?

The top investors in Retailers companies in Norway by number of investments are Jotunfjell Partners and Verdane.

List of 145 Retailers Startups in Norway & Market Trends (May 2026)

The Retailers sector in Norway comprises 145 companies, including 11 funded companies. Out of these, 15 are Series A+ funded.

Retailers sector in Norway has seen 14 acquisitions and 1 IPO. This represents almost 10.3% of all such companies - which is higher than the 5.0% exit rate of tech companies in general.

Key Metrics

Total Companies

145

Top Companies

NutraQ, PLATO & more

Funded Companies

Series A+ Companies

Series C+ Companies

IPOs

Acquisitions

View complete details of this sector

There are 145 Retailers startups in Norway which include NutraQ, PLATO, Elektroimportren, Gullfunn, Allianceoptikk. Out of these, 11 startups are funded, with 15 having secured Series A+ funding.

Notably, several of these startups have been founded by alumni of INSEAD and Wharton School.

Key facts about NutraQ

Founded Year: 2002
Location: Norway
Stage: Acquired
Tracxn Score: 35/100 What is this?

Key facts about PLATO

Founded Year: 1987
Location: Sykkylven (Norway)
Stage: Acquired
Tracxn Score: 33/100 What is this?

View full list of companies in this sector

Elektroimportren is a distributor of electrical products. Product catalogue includes switches, sockets, fuse boxes, LED lights, ventilation products, cables & accessories and others. The company is based in Oslo, Norway.

Key facts about Elektroimportren

Founded Year: 1994
Location: Oslo (Norway)
Stage: Acquired
Investors: Driv Kapital
Tracxn Score: 30/100 What is this?

4. Gullfunn

Key facts about Gullfunn

Founded Year: 1969
Location: Lysaker (Norway)
Stage: Funding Raised
Investors: Jotunfjell Partners
Tracxn Score: 29/100 What is this?

5. Allianceoptikk

Provider of eye care services and eyewear products. This includes comprehensive eye examinations, the fitting and dispensing of eyeglasses and contact lenses, and related optical services. They offer a variety of lens options and frame styles to suit individual needs and preferences. A lens subscription service and eye insurance are also available. The company operates a network of physical stores and an online retail platform for convenient access to products and services.

Key facts about Allianceoptikk

Location: Norway
Stage: Unfunded
Tracxn Score: 29/100 What is this?

Access the full list of 145 Retailers Startups in Norway

Companies founded year-on-year in the Retailers sector in Norway

3 Retailers startups in Norway were founded in 2021 - this is the most number of startups founded in any year in the last 10 years.

Total Number of Companies

Year	No. of companies
2026	-
2025	-
2024	-
2023	1
2022	-
2021	3
2020	-
2019	-
2018	2
2017	2

Stage-wise distribution of Retailers sector companies in Norway

Out of the total 145 Retailers companies in Norway, 11 have secured funding. Among them, 15 have reached Series A or higher, and 15 to Series B or beyond.

Founded - 145

Funded - 11

Series A+ - 15

Series B+ - 15

Series C+ - 15

Company Stage	No. of companies
Founded	145
Funded	11
Series A+	15
Series B+	15
Series C+	15

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Jotunfjell Partners is the top investor in Retailers companies in Norway based on number of companies invested.

Here are some top investors in Retailers companies in Norway:

Investor	Location	Top Portfolio Companies
Jotunfjell Partners	Oslo (Norway)	Gullfunn and ARG
Verdane	Oslo (Norway)	Release
Summa Equity	Stockholm (Sweden)	-
Driv Kapital	Oslo (Norway)	Elektroimportren
Awilhelmsen	Oslo (Norway)	Proshop

See a more detailed list of investors

In the year 2024, till March 2024, 1 acquisition happened in Retailers sector in Norway. Last year, in 2023, a total of 2 acquisitions happened in Retailers sector in Norway.

Here are some recent, important acquisitions in Retailers sector in Norway:

Company	Acquisition Type	Acquisition Date	Acquirers
Regntøyspesialisten	Business Acquisition	Mar 11, 2024	Naturkompaniet
Fjellrevenshop	Business Acquisition	Jun 16, 2023	naturkompaniet.no
Fjellshop	Business Acquisition	Jun 16, 2023	naturkompaniet.no
Cutrin Norge	Business Acquisition	Oct 06, 2022	Storskogen
Neo-Select	Business Acquisition	Sep 08, 2022	Ahlsell