Subscription Commerce startups in Germany
There are 1,750 Subscription Commerce startups in Germany which include FINN, Yfood, Dance, CYCLE, VEGDOG. Out of these, 31 startups are funded, with 86 having secured Series A+ funding.
Over the past 10 years, an average of 5 new companies have been launched annually. Notably, several of these startups have been founded by alumni of HEC Paris, Harvard University and London Business School (LBS).
Here is the list of top Subscription Commerce startups in Germany

1. FINN
Provider of flexible car subscription services with fixed monthly payments. The business offers access to various car brands and models. The subscriptions include insurance, maintenance, and registration. Customers can select a vehicle and arrange for delivery. At the end of the subscription, customers can select another vehicle.
Key facts about FINN
- Founded Year: 2019
- Location: Munich (Germany)
- Stage: Series C
- Total Funding till date: $255M
- Investors: Korelya Capital, White Star Capital and 17 Others
- Latest Funding Round: Conventional Debt, Feb 11, 2025, $*****
- Tracxn Score: 70/100 What is this?
- Competitors Rank: 1 of 11 Competitors
2. Yfood
Provider of ready-to-drink and powdered meal replacement products. These products are designed to be convenient, nutritious, and easily integrated into busy lifestyles. The offerings include various flavors and formats, such as ready-to-drink shakes and powdered mixes for self-preparation. The company also offers bars and hot bowls as additional meal options. A subscription service is available for convenient recurring deliveries. The products are formulated with a focus on balanced nutrition and are marketed as a healthy alternative to traditional meals.
Key facts about Yfood
- Founded Year: 2017
- Location: Munich (Germany)
- Stage: Series C
- Total Funding till date: $256M
- Investors: Felix Capital, Nestle and 6 Others
- Latest Funding Round: Series C, Feb 27, 2023, $*****
- Tracxn Score: 64/100 What is this?
- Competitors Rank: 1 of 2 Competitors
3. Dance
Provider of subscription based electric bicycle rental services. The platform enables users to rent bicycles on a subscription basis by providing details like rental period, bicycle model, and more. It offers features like a mobile application for the user to manage and track their ride details in real-time, maintenance services, and more.
Key facts about Dance
- Founded Year: 2010
- Location: Berlin (Germany)
- Stage: Series B
- Total Funding till date: $86.1M
- Investors: Eurazeo, HV Capital and 30 Others
- Latest Funding Round: Series B, Mar 12, 2025, $*****
- Tracxn Score: 59/100 What is this?
- Competitors Rank: 1 of 3 Competitors

4. CYCLE
Online vehicle subscription platform providing electric bicycles. They provide delivery-only membership service for electric bikes. It also provide maintenance and theft prevention, electric bicycles, DIY parts, servicing, and more.
Key facts about CYCLE
- Founded Year: 2018
- Location: Berlin (Germany)
- Stage: Series A
- Total Funding till date: $22.1M
- Investors: LocalGlobe, Scania Growth Capital and 13 Others
- Latest Funding Round: Series A, Jul 19, 2023, $*****
- Tracxn Score: 57/100 What is this?
- Competitors Rank: 1 of 2 Competitors
5. VEGDOG
Retailer of plant-based dog food, supplements, and related non-food items. The company offers a range of products including dry and wet food, snacks, and nutritional supplements. Products cater to specific dietary needs, such as soy-free, gluten-free, and hypoallergenic options. They also provide non-food items for dogs and their owners.
Key facts about VEGDOG
- Founded Year: 2016
- Location: Munich (Germany)
- Stage: Series A
- Total Funding till date: $13.8M
- Investors: Katjes Greenfood, ECBF and 7 Others
- Latest Funding Round: Series A, Jun 03, 2025, $*****
- Tracxn Score: 53/100 What is this?
- Competitors Rank: 2 of 27 Competitors