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VEGDOG - About the company

VEGDOG is a series A company based in Munich (Germany), founded in 2016 by Tessa Zaune Figlar and Valerie Henssen. It operates as an Online retailer of plant-based dog food, supplements, and non-food items. VEGDOG has raised $13.8M in funding from investors like Katjes Greenfood, ECBF and Green Generation Fund. The company has 27 active competitors, including 4 funded and 4 that have exited. Its top competitors include companies like Drools, Pets Deli and Dinner for Dogs.

Company Details

Online retailer of plant-based dog food, supplements, and non-food items. The retailer offers various types of food, including dry and wet options, catering to different dietary needs such as soy-free, gluten-free, and hypoallergenic. Products include snacks and supplements designed to support canine health. The retailer also provides non-food items for pet owners.
Social
X
Email ID
*****@vegdog.de
Phone Number
+49 **********
Key Metrics
Founded Year
2016
Location
Munich, Germany
Stage
Series A
Total Funding
$13.8M in 3 rounds
Latest Funding Round
Ranked
Employee Count
52 as on Mar 31, 2026
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VEGDOG's funding and investors

VEGDOG has raised a total funding of $13.8M over 3 rounds. Its first funding round was on Aug 17, 2020. Its latest funding round was a Series A round on Jun 03, 2025 for $*****. 5 investors participated in its latest round. VEGDOG has 6 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of VEGDOG:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jun 03, 2025
5400319
Series A
7746569
1082756
9244357
1685185
Nov 11, 2022
7502431
Series A
6196405
2380791
2693069
Aug 17, 2020
8698002
Seed
3122721
3388573
8452570
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VEGDOG's founders and board of directors

Founder? Claim Profile
The founders of VEGDOG are Tessa Zaune Figlar and Valerie Henssen. Valerie Henssen and Tessa Zaune Figlar are the CEOs of VEGDOG.
Here are the details of VEGDOG's key team members:

VEGDOG's employee count trend

VEGDOG has 52 employees as of Mar 26. Here is VEGDOG's employee count trend over the years:
Employee count trend for VEGDOG
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VEGDOG's Competitors and alternates

Top competitors of VEGDOG include Drools, Pets Deli and Dinner for Dogs. Here is the list of Top 10 competitors of VEGDOG, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Drools
Drools
2009, Bengaluru (India), Late Stage
Brand of healthy & nutritious food products for dogs and cats
$60M
68/100
2nd
Logo for VEGDOG
VEGDOG
2016, Munich (Germany), Series A
Online retailer of plant-based dog food, supplements, and non-food items
$13.8M
55/100
3rd
Logo for Pets Deli
Pets Deli
2013, Berlin (Germany), Acquired
Fresh and natural pet food company
-
35/100
4th
Logo for Dinner for Dogs
Dinner for Dogs
2003, Nuremberg (Germany), Seed
Natural pet food brand
-
31/100
5th
Logo for Futalis
Futalis
2012, Leipzig (Germany), Seed
Provider of project management training, consulting, and software solutions
-
27/100
6th
Logo for FAVLY Pet Solutions
FAVLY Pet Solutions
2022, Herzogenrath (Germany), Unfunded
Internet first brand offering food products for dogs
-
-
24/100
7th
Logo for Josera Petfood
Josera Petfood
2003, Kleinheubach (Germany), Unfunded
Manufacturer of pet food
-
-
23/100
8th
Logo for saturn petcare
saturn petcare
1999, Bremen (Germany), Unfunded
Manufacturer of private-label wet and dry food for cats and dogs
-
-
23/100
9th
Logo for Herrmann's Manufaktur
Herrmann's Manufaktur
2006, Assling (Austria), Funding Raised
Manufacturer of organic pet food
-
22/100
10th
Logo for Landguth
Landguth
2005, Ihlow (Germany), Unfunded
Manufacturer of private label wet pet food for dogs and cats
-
-
22/100
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VEGDOG's Investments and acquisitions

VEGDOG has made no investments or acquisitions yet.

Reports related to VEGDOG

Here is the latest report on VEGDOG's sector:

News related to VEGDOG

Media has covered VEGDOG for a total of 3 events in the last 1 year, 1 of them has been about partnerships.
VEGDOG launches POPS treatsPet Food ProcessingSep 05, 2024VEGDOG
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