When was Princeton Equity Group founded?

Princeton Equity Group was founded in 2006.

Where is Princeton Equity Group's headquarters located?

Princeton Equity Group's headquarters is located in Princeton (United States).

How big is Princeton Equity Group's investment team?

Princeton Equity Group has a team of 26, including 8 partners.

How many companies has Princeton Equity Group invested in?

Princeton Equity Group has invested in 30 companies, including Massage Envy & European Wax Center.

Which companies has Princeton Equity Group invested in lately?

KidStrong & Amped Fitness are the latest investments by Princeton Equity Group.

Princeton Equity Group - 2026 Investor Profile, Portfolio, Team & Exits

Princeton Equity Group is a private equity firm founded in 2006. It is primarily based in Princeton, United States. As of Oct 2026, Princeton Equity Group is an active investor with a portfolio of 30 companies, comprising 30 funding rounds and 1 acquisition. In the last 12 months, it has participated in 2 funding rounds. The firm primarily invests in companies based in United States and Canada. Its portfolio is spread across a wide range of sectors from Healthcare to Consumer. Its latest investment was a $***** PE round in KidStrong on Mar 24, 2026

Overall Princeton Equity Group portfolio has seen 7 acquisitions, namely Massage Envy, European Wax Center and Sola Salon Studios. MPK Equity Partners co-invest with Princeton Equity Group, sharing a substantial percentage of its portfolio.

Princeton Equity Group has a team of 26 people, including 8 partners.

Key Metrics

Founded Year

2006

Location

Princeton, United States

Portfolio Companies

Massage Envy, European Wax Center & 28 more

Portfolio Sectors

Healthcare, Consumer

Portfolio Locations

United States, Canada

Acquisition Deals

Pirtek

Investment Deals

Massage Envy, European Wax Center & 28 more

View Princeton Equity Group's full profile

Princeton Equity Group has a portfolio of 30 companies. They have invested in a total of 30 companies. Their most recent investment was in KidStrong (PE round) on Mar 24, 2026. Here is the most recent investment by Princeton Equity Group:

Date	Company	Round	Amount	Co-Investors
Mar 24, 2026	KidStrong	PE	3364	-
Jan 13, 2026	Amped Fitness	PE	3516	-
Jan 16, 2025	Barry’s	PE	8760	-
Oct 31, 2023	Pirtek Fluid Systems	PE	4673	-

View all investments by Princeton Equity Group

Princeton Equity Group has acquired 1 company. Their most recent acquisition was of Pirtek on Oct 31, 2023. Here is the most recent acquisition by Princeton Equity Group:

Acquisition Date	Company	Short Description	Total Funding	Founded Year
Oct 31, 2023	Pirtek	Provider of hydraulic hose repair and replacement services	-	1988

Here is the portfolio snapshot of Princeton Equity Group:

Investments by Year

The maximum number of investments were made in 2023

Acquisitions by Year

The maximum number of acquisitions were made in 2023

Portfolio by Location

Companies are primarily in United States and Canada

Portfolio by Sector

Companies are primarily in Healthcare

Princeton Equity Group has a team of 26 members including 8 Partners and 6 Principals located in United States. Princeton Equity Group's team does not sit on the board of any company as of now.

Here is a list of top team members in Princeton Equity Group:

Name	Designation	Location	Board Memberships	Contact Details
Robert Finn	Partner	Princeton	-	-
Dougla Kennealey	Partner	Dallas	-	1 Phone number
Jim Waskovich	Partner	Princeton	-	-
Philip Piro	Partner	New York City	-	-
David Brandon Haire	Partner	Waco	-	1 Email
Paul Kuppich	Partner	New York	-	-
Guillaume Bonniol	Partner	Cincinnati	-	-
Gilbert Russell Conrad	Partner	Lewiston	-	-
Joe Safdeye	Principal	New York City	-	-
James Nagle	Principal	New York City	-	-