About Traction Capital
Traction Capital is a private equity firm founded in 2011. It is primarily based in Wayzata, United States. As of Oct 2026, Traction Capital has a portfolio of 21 companies, comprising 21 funding rounds and 1 acquisition. The firm primarily invests in companies based in United States and United Kingdom. Its portfolio is spread across a wide range of sectors from Enterprise Applications to HealthTech. Its latest investment was a $***** Seed round in Parqa on Jun 12, 2025
Overall Traction Capital portfolio has seen 3 acquisitions, namely Magnet 360, MentorMate and Storyworks1. Salesforce Ventures co-invest with Traction Capital, sharing a substantial percentage of its portfolio.
Traction Capital has a team of 28 people, including 5 partners.
Key Metrics
Traction Capital's Portfolio
Traction Capital has a portfolio of 21 companies. They have invested in a total of 21 companies. Their most recent investment was in Parqa (Seed round) on Jun 12, 2025. Here is the most recent investment by Traction Capital:Date | Company | Round | Amount | Co-Investors |
|---|---|---|---|---|
Jun 12, 2025 | Seed | 3178 | - | |
Dec 04, 2024 | Seed | 6667 | ||
Jul 11, 2022 | Seed | 4717 | - | |
Jan 2022 | Seed | 7739 | - |
Traction Capital has acquired 1 company. Their most recent acquisition was of Powerpusher on Dec 15, 2023. Here is the most recent acquisition by Traction Capital:
Acquisition Date | Company | Short Description | Total Funding | Founded Year |
|---|---|---|---|---|
Dec 15, 2023 | Manufacturer of battery-powered material handling equipment | - | 1997 |
Here is the portfolio snapshot of Traction Capital:
Investments by Year
The maximum number of investments were made in 2022
Acquisitions by Year
The maximum number of acquisitions were made in 2023
Portfolio by Location
Companies are primarily in United States and United Kingdom
Portfolio by Sector
Companies are primarily in Enterprise Applications
Team profile of Traction Capital
Traction Capital has a team of 28 members including 5 Partners and 13 Principals located in United States. Traction Capital's team does not sit on the board of any company as of now.Here is a list of top team members in Traction Capital:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Minneapolis | |||
Partner | Minneapolis | - | ||
Partner | Minneapolis | - | ||
Partner | Eden Prairie | - | ||
Partner | Minneapolis | - | ||
Principal | Minneapolis | - | - | |
Principal | Minneapolis | - | - | |
Principal | Mankato | - | - | |
Principal | Minneapolis | - | - | |
Principal | - | - | ||
Principal | Minneapolis | - | - |
Co-investors of Traction Capital
Over the past 15 years, one investor has co-invested in Traction Capital's portfolio companies.
- Top Co-investors of Traction Capital: Salesforce Ventures entered a company along with Traction Capital.
Traction Capital News
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PARQA Receives Funding from Traction Capital to Modernize Staffing with SaaS SolutionsBusinessnewsthisweek•Jun 13, 2025•Parqa, Traction Capital
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PARQA Receives Funding from Traction Capital to Modernize Staffing with SaaS SolutionsPr•Jun 12, 2025•Para Bellum Games, Traction Capital
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Matt Meents Joins Traction Capital As Strategic Growth PartnerPR Newswire•Feb 06, 2025•Traction Capital
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Saltbox Mgmt Secures Investment to Drive the Future of B2B BuyingPR Newswire•Dec 04, 2024•Saltbox, Salesforce Ventures, Traction Capital, Saltbox
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Traction Capital Acquires PowerPusher® - Workplace Material Handling & SafetyWorkplace Material•Dec 15, 2023•Traction Capital, Powerpusher
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Parsonex Capital Partners launches credit enhancement facility with Class 8 leasing firmTruck Parts & Service•Aug 09, 2022•Parsonex, Traction Capital
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GoRout raises $500,000 to revolutionize football practicesOne News Page•Dec 22, 2021•GoRout, Traction Capital
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Minnesota Fund Raises $16.6M to Foster Midwest EntrepreneursPR Newswire•Apr 15, 2021•Traction Capital
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