About VMG Partners
VMG Partners is a private equity firm founded in 2005. It is primarily based in San Francisco, United States. As of Jul 2026, VMG Partners is an active investor with a portfolio of 91 companies, comprising 91 funding rounds and 6 acquisitions. In the last 12 months, it has participated in 9 funding rounds. The firm primarily invests in companies based in United States and New Zealand. Its portfolio is spread across a wide range of sectors from Consumer Goods to Retail. Its latest investment was a $***** Series C round in Gradial on Jun 18, 2026 which also saw participation from Insight Partners, Madrona and other investors.
Overall VMG Partners portfolio has seen 4 unicorns, 1 IPO and 37 acquisitions including key companies like SayWeee, Daily Harvest and Attentive Mobile. A lot of funds co-invest with VMG Partners, with names like Insight Partners sharing a substantial percentage of its portfolio.
VMG Partners has a team of 24 people, including 10 partners.
Key Metrics
Founded Year
2005
Location
San Francisco, United States
Portfolio Companies
Portfolio Sectors
Portfolio Locations
Acquisition Deals
Investment Deals
VMG Partners' Portfolio
VMG Partners has a portfolio of 91 companies. They have invested in a total of 91 companies. Their most recent investment was in Gradial (Series C round) on Jun 18, 2026. Here are the most recent investments by VMG Partners:Date | Company | Round | Amount | Co-Investors |
|---|---|---|---|---|
Jun 18, 2026 | Series C | 8935 | ||
Jun 09, 2026 | Seed | 5117 | - | |
Jun 04, 2026 | Series A | 1219 | ||
May 19, 2026 | Series B | 5435 | and 3 others |
VMG Partners has acquired 6 companies. Their most recent acquisition was of Miltons Craft Bakers on Jun 01, 2020. Here are the most recent acquisitions by VMG Partners:
Acquisition Date | Company | Short Description | Total Funding | Founded Year |
|---|---|---|---|---|
Jun 01, 2020 | Delicious, better-for-you foods including crackers, pizzas, and craft breads | - | 1995 | |
Oct 31, 2018 | Manufacturer of organic early life nutrition products | - | 2014 | |
Nov 05, 2020 | Holistic pet nutrition for dogs and cats, focusing on gut health | - | 1974 | |
Jan 16, 2018 | Popcorn seasonings, toppings, and oils to enhance your snacking experience | - | 1999 |
Here is the portfolio snapshot of VMG Partners:
Investments by Year
The maximum number of investments were made in 2021
Acquisitions by Year
The maximum number of acquisitions were made in 2020
Portfolio by Location
Companies are primarily in United States and New Zealand
Portfolio by Sector
Companies are primarily in Consumer Goods
Team profile of VMG Partners
VMG Partners has a team of 24 members including 10 Partners and 9 Principals located in United States. VMG Partners' team does not sit on the board of any company as of now.Here is a list of top team members in VMG Partners:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | San Francisco | - | ||
Partner | Oakland | - | ||
Partner | San Francisco | - | ||
Partner | Austin | - | ||
Partner | San Francisco | - | ||
Partner | New York City | - | ||
Partner | San Francisco | - | - | |
Partner | New York City | - | ||
Partner | Philadelphia | - | ||
Principal | San Francisco | - |
Co-investors of VMG Partners
Over the past 21 years, 105 investors have co-invested in VMG Partners's portfolio companies.
- Top Co-investors of VMG Partners: 105 investors entered a company along with VMG Partners. These include investors like Insight Partners (4 companies).
VMG Partners News
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BRAMI Secures $33 Million in Series B Fundingintelligence360•Jun 24, 2026•Lamolisana, Gather Ventures, Pentland Ventures, Brami and 2 others
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Gradial Secures $65 Million in Series C Funding to Advance AI Marketing SolutionsSiliconAngle•Jun 19, 2026•Insight Partners, Gradial, Madrona, VMG Partners and 2 others
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Scotch Secures $20 Million Series A Funding to Enhance Liquor Retail POS OperationsMassinvestor•Jun 04, 2026•VMG Partners, Scotch, Toba Capital, First Round Capital and 1 other
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Brami Raises $33M Series B Funding to Expand High-Protein Lupini Bean PastaGreen Queen•May 19, 2026•Brami, VMG Partners, Gather Ventures, Pentland Ventures and 1 other
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Vacation Secures $70M Investment From VMG PartnersIndie Beauty Media Group LLC•Mar 31, 2026•Vacation, VMG Partners
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Gradial Raises $35 Million to Redefine Enterprise Marketing Through AI Agentsintelligence360•Dec 22, 2025•Madrona, Gradial, VMG Partners, PruVen Capital and 1 other
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Seattle startup Gradial raises $35M to boost agentic tools that automate enterprise marketingGeekWire•Dec 03, 2025•Gradial, Madrona, PruVen Capital, VMG Partners and 1 other
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Scenthound Partners with VMG to Accelerate Growth in Dog WellnessPR Newswire•Oct 06, 2025•Scenthound, VMG Partners
