About Eye Tracking
There are 200 companies in the Eye Tracking sector across the world, with 88 funded companies having collectively raised $952M in venture capital money and private equity. Overall 42 of these are Series A+ funded.
Eye Tracking sector has seen 16 acquisitions and 2 IPOs. This represents almost 9.0% of all such companies - which is higher than the 4.3% exit rate of tech companies in general.
This sector includes companies developing technologies or systems for tracking the movement of an eyeball for analyzing or triggering an event.
Eye Tracking sector is also known as Gaze Tracking or Vision Tracking.
Companies included in Eye Tracking sector
Companies that develop solutions for remote eye tracking which requires users to be in front of the device in a stationary position, mobile eye tracking solutions which can track user's eye even in motion, and eye tracking solutions which are application-specific to various industries like the automotive industry, healthcare, and market research.Companies excluded in Eye Tracking sector
Companies which manufacture cameras like webcams, sensor manufacturers, consumer electronics companies which integrate eye tracking into their devices, and resellers and distributors of eye tracking solutions.Market Map of Eye Tracking
The market map of Eye Tracking gives a visual overview of the sector, showing key business models, their interactions in the value chain, and industry evolution.
Reports related to Eye Tracking
Here are some reports related to Eye Tracking sector:
Free
Eye Tracking - Sector Report
Edition: August, 2026 (61 Pages)
Premium
Eye Tracking Investor Landscape
Edition: August, 2025 (12 Pages)
Premium
Eye Tracking Exit Landscape
Edition: August, 2026 (15 Pages)
View all reports related to Eye Tracking. Sign up today!Top Companies in Eye Tracking
There are more than 200 companies in Eye Tracking. Varjo is the top Eye Tracking company globally, ranked using Tracxn Score (what's this?).
Here are 5 of the top Eye Tracking companies globally:
Company | Description | Location | Founded | Current Stage | Private Funding Raised |
|---|---|---|---|---|---|
Provider of virtual reality headsets | Helsinki (Finland) | 2016 | Series D | $149M | |
Provider of eye-tracking software and hardware | Danderyd (Sweden) | 2001 | Public | $74.9M | |
AI-powered driver monitoring system for vehicles | Gothenburg (Sweden) | 1999 | Acquired | $3.9M | |
Provider of AI-enabled driver monitoring solutions | Fyshwick (Australia) | 2001 | Public | - | |
Eye tracking solution to measure visual engagement | London (United Kingdom) | 2009 | Seed | $3.5M |
Companies founded year-on-year in the Eye Tracking sector
1 new startup has been founded so far in 2026 in the Eye Tracking sector. 19 Eye Tracking startups were founded in 2017 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | 1 |
2025 | 2 |
2024 | - |
2023 | 2 |
2022 | 2 |
2021 | 7 |
2020 | 6 |
2019 | 7 |
2018 | 13 |
2017 | 19 |
Companies founded across countries in the Eye Tracking sector
United States has 69 Eye Tracking startups, the most by any country, followed by Germany which has 19 startups and Israel which has 11.
- Total Number of Companies
Country | No. of companies |
|---|---|
United States | 69 |
Germany | 19 |
Israel | 11 |
Australia | 8 |
Canada | 8 |
United Kingdom | 7 |
Sweden | 6 |
India | 5 |
Italy | 5 |
China | 4 |
Stage-wise distribution of the Eye Tracking sector
Out of the total 200 Eye Tracking companies, 88 have secured funding. Among them, 42 have reached Series A or higher, and 30 to Series B or beyond.
Founded - 200
Funded - 88
Series A+ - 42
Series B+ - 30
Series C+ - 24
Company Stage | No. of companies |
|---|---|
Founded | 200 |
Funded | 88 |
Series A+ | 42 |
Series B+ | 30 |
Series C+ | 24 |
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- 195+ Total Companies
- $952M+ Total Funding
- 85+ Funded Companies
- 15+ Acquisitions
Funding Trends in the Eye Tracking sector
Total funding year-on-year in the Eye Tracking sector
The Eye Tracking sector saw a total funding of more than $687M in the last 10 years. The most amount of funding was in 2022 at more than $104M. There has been a total funding of $2.54M in 2026 till date.
- Total Funding
Year | Total Funding |
|---|---|
2026 | $2.54M |
2025 | $33.1M |
2024 | $52.4M |
2023 | $59M |
2022 | $104M |
2021 | $88.4M |
2020 | $90M |
2019 | $89M |
2018 | $68.4M |
2017 | $99.8M |
Total funding across countries in the Eye Tracking sector
In the last 10 years, Eye Tracking startups in United States have recieved the highest funding among all countries - $175M. Finland follows with $157M and India with $40.1M.
- Total Funding
Country | Total Funding |
|---|---|
United States | $175M |
Finland | $157M |
India | $40.1M |
Israel | $19.1M |
China | $13.7M |
Spain | $8.92M |
Switzerland | $6.83M |
Belgium | $5.85M |
Germany | $4.49M |
Japan | $2.38M |
Total funding amount raised by stage in the Eye Tracking sector
Over the last 10 years, the Eye Tracking sector have seen $52M into Seed Stage funding rounds, $214M into Early Stage funding rounds and $151M go into Late Stage funding rounds.
Funding Stage | Total Funding |
|---|---|
Early Stage | $214M |
Post IPO | $204M |
Late Stage | $151M |
Seed Stage | $52M |
Grant | $26.6M |
Debt | $8.76M |
PE | $800K |
Recent Funding Rounds in Eye Tracking
In the year 2026, till August 2026, Eye Tracking companies have raised $2.54M in equity funding across 1 round.
In the same period last year (i.e. till August 2025), Eye Tracking companies had raised $10.8M across 4 rounds.
So, 2026 has seen a 76.57% drop in funding in Eye Tracking companies as compared to 2025.
Here are some recent, important funding rounds in Eye Tracking:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Seed | 3805 | Aug 06, 2026 | ||
Series A | 3892 | Dec 25, 2025 | - | |
Series A | 9874 | Dec 25, 2025 | - | |
Series B | 8483 | Sep 09, 2025 | ||
Series D | 3528 | Aug 25, 2025 |
Top Investors in Eye Tracking
HHS is the top investor in Eye Tracking companies based on number of companies invested.
Here are some top investors in Eye Tracking:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Washington, DC (United States) | ||
Brussels (Belgium) | ||
Santa Clara (United States) | ||
Helsinki (Finland) |
M&A activity in Eye Tracking
In the year 2023, till November 2023, 1 acquisition happened in Eye Tracking sector. Last year, in 2022, a total of 1 acquisition happened in Eye Tracking sector.
Here are some recent, important acquisitions in Eye Tracking:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Nov 06, 2023 | ||
Business Acquisition | Apr 11, 2022 | ||
Business Acquisition | Dec 15, 2021 | ||
Business Acquisition | Nov 15, 2021 | ||
Business Acquisition | Oct 26, 2021 |
Acquisition trends in Eye Tracking
Here are the acquisition trends in Eye Tracking:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | - |
2025 | - |
2024 | - |
2023 | 1 |
2022 | 1 |
2021 | 4 |
2020 | - |
2019 | 2 |
2018 | 2 |
2017 | 1 |
IPOs in Eye Tracking
In the year 2016, till December 2016, 1 IPO happened in Eye Tracking sector.
Here are some recent, important IPOs in Eye Tracking:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Dec 07, 2016 | Stockholm Stock Exchange (STO) | |
Apr 24, 2015 | Nordic and Baltic regions (NASDAQ OMX) | |
Dec 01, 2005 | London Stock Exchange (LSE) |
Colleges which produce the most Eye Tracking companies
Companies founded by alumni from top colleges in the Eye Tracking sector
Most number of Eye Tracking startups have been founded by alumni from Massachusetts Institute of Technology, Technion Israel Institute Technology and Carnegie Mellon University.
College | No. of companies |
|---|---|
Massachusetts Institute of Technology | 4 |
Technion Israel Institute Technology | 4 |
Carnegie Mellon University | 2 |
Cornell University | 2 |
Tel Aviv University | 2 |
University of California (Berkeley) | 2 |
University of Cambridge | 2 |
Aalto University | 1 |
IIT Kharagpur | 1 |
Johns Hopkins University | 1 |
Total funding in companies founded by alumni from top colleges in the the Eye Tracking sector
In the last 10 years, Aalto University graduates' Eye Tracking companies have raised the most funding among top colleges. Technion Israel Institute Technology alumni are second, and Massachusetts Institute of Technology alumni are third.
College | Total Funding |
|---|---|
Aalto University | $153M |
Technion Israel Institute Technology | $45.8M |
Massachusetts Institute of Technology | $41.1M |
IIT Kharagpur | $37.7M |
University of California (Berkeley) | $10.2M |
University of Cambridge | $8M |
University of Waterloo | $4.6M |
Carnegie Mellon University | $2.06M |
Tel Aviv University | $577K |
Cornell University | $256K |
Top News in Eye Tracking
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Smart Eye Introduces Remote Vital Signs Monitoring for Driver Monitoring SystemsAccess Newswire•Jun 09, 2026•Smart Eye
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Blink Technologies has filed a notice of an exempt offering of securities to raise $8 Million in New Funding.intelligence360•Mar 03, 2026•Blink
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Smart Eye's Real-Time Alcohol Impairment Detection Named a CES 2026 Innovation Awards(R) HonoreeAccess Newswire•Nov 05, 2025•Smart Eye
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IAS Partners with Snap and Lumen Research for Social Attention MeasurementMarTech Series•Jun 30, 2025•Integral Ad Science, Snap, Lumen Research
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