Integral Ad Science - About the company
Integral Ad Science is an acquired company based in New York City (United States), founded in 2009 by Will Luttrell, Helene Monat, Foster Provost, Kent Wakeford, Bryan St John and Jack Habr. It operates as an AI powered ad fraud detection software. Integral Ad Science has raised $80.8M in funding from investors like Atlas Venture, Founder Collective and August Capital, with last known valuation of $*****. The company has 215 active competitors, including 26 funded and 29 that have exited. Its top competitors include companies like DoubleVerify, Singular and Flurry.
Company Details
AI powered ad fraud detection software. The platform analyzes the data to identify anomalies and distinguishes human behavior from bots. It integrates with agencies, ad networks, and DSPs. The solution also covers different aspects of ad fraud, such as identifying anomalies indicating fraud, preventing wasted media spend by blocking threats, and utilizing a multi-layered approach to fraud detection.
- Website
- integralads.com
- Social
- Registered Address
- New York, New York
Key Metrics
Founded Year
2009
Location
New York City, United States
Stage
Acquired
Total Funding
$80.8M in 7 rounds
Latest Funding Round
Last Known Valuation
$***** as on Sep 24, 2025
Investors
Ranked
5th among 215 active competitors
Annual Revenue
$500M - $1B as on Dec 31, 2024
Employee Count
1,130 as on Sep 30, 2026
Exit Details
Acquired by Novacap (Sep 24, 2025)
Legal entities associated with Integral Ad Science
Integral Ad Science is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
INTEGRAL AD SCIENCE HOLDING CORP. CIN: 1842718 , United States, Active | May 17, 2018 | $500M - $1B (As on Dec 31, 2024) | 880 (As on Dec 31, 2023) | - |
INTEGRAL AD SCIENCE INDIA PRIVATE LIMITED CIN: U72900PN2021FTC199521 , India, Active | Mar 16, 2021 | ₹50 - ₹100 Cr (As on Mar 31, 2025) | 89 (As on Mar 31, 2024) | |
INTEGRAL AD SCIENCE, INC. CIN: 262222959 , United States, Active | Dec 31, 1999 | - | 542 (As on Dec 31, 2024) | - |
Integral Ad Science's acquisition details
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Integral Ad Science's funding and investors
Integral Ad Science has raised a total funding of $80.8M over 7 rounds. Its first funding round was on Jul 09, 2009. Its latest funding round was a Conventional Debt round on Jul 31, 2015 for $*****. 1 investor participated in its latest round. Integral Ad Science has 12 institutional investors and 1 angel investor.
Here is the list of recent funding rounds of Integral Ad Science:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 31, 2015 | 1255621 | Conventional Debt | 8356832 | 6005590 | 2386027 | 1270889 |
Jul 17, 2015 | 8488713 | Series E | 6078795 | 7245132 | 7246602 | |
Feb 27, 2015 | 3842958 | Series D | 2425111 | 3914433 | 4612025 | 3314507 |
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Integral Ad Science's founders and board of directors
Founder? Claim ProfileThe founders of Integral Ad Science are Will Luttrell, Helene Monat, Foster Provost, Kent Wakeford, Bryan St John and Jack Habr. Jack Habr is the CEO of Integral Ad Science.
Here are the details of Integral Ad Science's key team members:
- Will Luttrell: Co-Founder of Integral Ad Science. They are also an angel investor in 1 startup.
- Helene Monat: Former Co-Founder of Integral Ad Science and founder of 1 other company.
- Foster Provost: Co-Founder of Integral Ad Science.
- Kent Wakeford: Co-Founder of Integral Ad Science.
- Bryan St John: Co-Founder of Integral Ad Science.
View details of Integral Ad Science's Founder profiles and Board Members
Integral Ad Science's employee count trend
Integral Ad Science has 1,130 employees as of Sep 26. Here is Integral Ad Science's employee count trend over the years:
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Integral Ad Science's Competitors and alternates
Top competitors of Integral Ad Science include DoubleVerify, Singular and Flurry. Here is the list of Top 10 competitors of Integral Ad Science, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  DoubleVerify 2008, New York City (United States), Acquired | Provider of media effectiveness platform utilising measurement data and dynamic optimisation | $396M | 76/100 | |
2nd | Marketing analytics and attribution platform | $50M | 73/100 | ||
3rd | Flurry 2005, San Francisco (United States), Acquired | Mobile app analytics platform empowering app growth through data-driven insights | $63M | 64/100 | |
4th |  Zefr 2009, Los Angeles (United States), Series B | Provider of AI-powered content classification and brand suitability solutions | $36.2M | 64/100 | |
5th | Integral Ad Science 2009, New York City (United States), Acquired | AI powered ad fraud detection software | $80.8M | 63/100 | |
6th | Provider of platform protecting marketing from fraud and security risks | $7.9M | 57/100 | ||
7th |  Tenjin 2014, Sacramento (United States), Seed | Provider of mobile app marketing analytics and attribution solutions | $2.5M | 55/100 | |
8th | LoopMe 2012, London (United Kingdom), Acquired | AI powered ad optimization platform | $58.2M | 52/100 | |
9th | Cinarra 2012, Cupertino (United States), Acquired | Mobile data insights empowering brands with location intelligence and marketing solutions | $24.5M | 50/100 | |
10th |  Traffic Guard 2016, Perth (Australia), Series A | Platform offering ad fraud detection software | $6.5M | - | 50/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Integral Ad Science's competitors? Click here to see the top ones
Integral Ad Science's Investments and acquisitions
Integral Ad Science has not made any investments yet. Integral Ad Science has made 7 acquisitions.Here is the list of latest three $acquisitions:Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Jan 04, 2022 | Acquisition | 2020 | Paris (France) | |
Aug 10, 2021 | Acquisition | 2016 | Palo Alto (United States) | |
Jan 14, 2021 | Acquisition | 2017 | Philadelphia (United States) |
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Reports related to Integral Ad Science
Here is the latest report on Integral Ad Science's sector:
News related to Integral Ad Science
Filter this listMedia has covered Integral Ad Science for a total of 17 events in the last 1 year, 7 of them have been about company updates and 4 about people movement.
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Integral Ad Science Appoints Lidiane Jones as Chief Executive Officerhttps://www.intelligence360.news/•Jul 23, 2026•Integral Ad Science
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Integral Ad Science Appoints Lidiane Jones Chief Executive OfficerMarTech Series•Jul 08, 2026•Integral Ad Science
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IAS Expands Brand Safety & Suitability Measurement to YouTube Audio Ads CampaignsBusiness Wire•Jun 11, 2026•Integral Ad Science
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IAS Expands Meta Content Block Lists to Threads for Enhanced Brand ProtectionAdvanced Television•May 17, 2026•Integral Ad Science
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IAS Launches IAS Total TV Solutions, Providing Marketers “Linear-Like” Transparency for Connected TVBusiness Wire•Apr 28, 2026•Integral Ad Science
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IAS Expands Industry-Leading Media Quality Measurement to TikTok’s Brand & Performance Solutions, Including Search Ad CampaignsBusiness Wire•Apr 20, 2026•Integral Ad Science
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Kamelia Aryafar Joins Integral Ad Science (IAS) Board of DirectorsBusiness Wire•Mar 12, 2026•Integral Ad Science
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IAS Achieves ISO 42001:2023 Recertification for AI Management SystemMarTech Series•Feb 13, 2026•Integral Ad Science
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Alliance of Media Independents Partners with IASAdvanced Television•Feb 10, 2026•Integral Ad Science
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