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Integral Ad Science - About the company

Integral Ad Science is an acquired company based in New York City (United States), founded in 2009 by Will Luttrell, Josh Attenberg, Kent Wakeford, Helene Monat, Bryan St John, Foster Provost and Jack Habr. It operates as an AI powered ad fraud detection software. Integral Ad Science has raised $80.8M in funding from investors like Atlas Venture, Founder Collective and August Capital, with last known valuation of $*****. The company has 173 active competitors, including 26 funded and 28 that have exited. Its top competitors include companies like DoubleVerify, Singular and Zefr.

Company Details

AI powered ad fraud detection software. The platform analyzes the data to identify anomalies and distinguishes human behavior from bots. It integrates with agencies, ad networks, and DSPs. The solution also covers different aspects of ad fraud, such as identifying anomalies indicating fraud, preventing wasted media spend by blocking threats, and utilizing a multi-layered approach to fraud detection.
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Registered Address
New York, New York
Key Metrics
Founded Year
2009
Location
New York City, United States
Stage
Acquired
Total Funding
$80.8M in 7 rounds
Last Known Valuation
$***** as on Sep 24, 2025
Ranked
Annual Revenue
$500M - $1B as on Dec 31, 2024
Employee Count
1,161 as on May 31, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by Novacap (Sep 24, 2025)

Integral Ad Science's acquisition details

Integral Ad Science got acquired by Novacap on Sep 24, 2025 at an acquisition amount of $*****.
Click here to take a look at Integral Ad Science's acquisition in detail
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Integral Ad Science's funding and investors

Integral Ad Science has raised a total funding of $80.8M over 7 rounds. Its first funding round was on Jul 09, 2009. Its latest funding round was a Conventional Debt round on Jul 31, 2015 for $*****. 1 investor participated in its latest round. Integral Ad Science has 12 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Integral Ad Science:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jul 31, 2015
6799282
Conventional Debt
4730658
5601925
5146477
7271952
Jul 17, 2015
2885142
Series E
1677215
2404380
5793466
Feb 27, 2015
9515283
Series D
6960794
2046630
9698832
5208583
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Integral Ad Science's founders and board of directors

Founder? Claim Profile
The founders of Integral Ad Science are Will Luttrell, Josh Attenberg, Kent Wakeford, Helene Monat, Bryan St John, Foster Provost and Jack Habr. Jack Habr and Lisa Utzschneider are the CEOs of Integral Ad Science.
Here are the details of Integral Ad Science's key team members:

Integral Ad Science's employee count trend

Integral Ad Science has 1,161 employees as of May 26. Here is Integral Ad Science's employee count trend over the years:
Employee count trend for Integral Ad Science
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Integral Ad Science's Competitors and alternates

Top competitors of Integral Ad Science include DoubleVerify, Singular and Zefr. Here is the list of Top 10 competitors of Integral Ad Science, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for DoubleVerify
DoubleVerify
2008, New York City (United States), Public
Provider of media effectiveness platform utilising measurement data and dynamic optimisation
$396M
75/100
2nd
Logo for Integral Ad Science
Integral Ad Science
2009, New York City (United States), Acquired
AI powered ad fraud detection software
$80.8M
72/100
3rd
Logo for Singular
Singular
2014, Tel Aviv (Israel), Series B
Marketing analytics and attribution platform
$50M
72/100
4th
Logo for Zefr
Zefr
2009, Los Angeles (United States), Series B
Provider of AI-powered content classification and brand suitability solutions
$36.2M
62/100
5th
Logo for Flurry
Flurry
2005, San Francisco (United States), Acquired
Mobile app analytics platform empowering app growth through data-driven insights
$63M
57/100
6th
Logo for Pixalate
Pixalate
2011, Santa Monica (United States), Series B
Provider of ad fraud protection and compliance analytics platform
$22.7M
56/100
7th
Logo for LoopMe
LoopMe
2012, London (United Kingdom), Acquired
AI powered ad optimization platform
$58.2M
56/100
8th
Logo for Tenjin
Tenjin
2014, Sacramento (United States), Seed
Provider of mobile app marketing analytics and attribution solutions
$2.5M
55/100
9th
Logo for SpiderAF
SpiderAF
2011, Minato City (Japan), Series B
Provider of platform protecting marketing from fraud and security risks
$7.9M
55/100
10th
Logo for AdTheorent
AdTheorent
2010, New York City (United States), Acquired
AI based predictive mobile advertising platform
$4M
51/100
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Integral Ad Science's Investments and acquisitions

Integral Ad Science has not made any investments yet. Integral Ad Science has made 7 acquisitions.
Here is the list of latest three $acquisitions:lockFilter this list
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Jan 04, 2022
Acquisition
2020
Paris (France)
Aug 10, 2021
Acquisition
2016
Palo Alto (United States)
Jan 14, 2021
Acquisition
2017
Philadelphia (United States)
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Reports related to Integral Ad Science

Here is the latest report on Integral Ad Science's sector:

News related to Integral Ad Science

lockFilter this list
Media has covered Integral Ad Science for a total of 30 events in the last 1 year, 11 of them have been about company updates and 4 about partnerships.
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