Which countries have the most Direct-to-Consumer Genetic Risk Profiling companies?

United States (12) has the highest number of Direct-to-Consumer Genetic Risk Profiling companies, followed by Russia (3) and China (2).

Which company has raised the most funding in Direct-to-Consumer Genetic Risk Profiling sector?

As of Jul 2026, Color has secured $491M in funding, making it the highest-funded company in the Direct-to-Consumer Genetic Risk Profiling sector.

Which country has attracted the most investment in Direct-to-Consumer Genetic Risk Profiling companies?

With $521M in total funding, United States has attracted the most investment among Direct-to-Consumer Genetic Risk Profiling companies.

How much venture capital has Direct-to-Consumer Genetic Risk Profiling sector attracted?

In the last 10 years, venture capital firms have invested $462M in this sector.

Direct-to-Consumer Genetic Risk Profiling - 2026 Market & Investments Trends

Q: How many total Direct-to-Consumer Genetic Risk Profiling companies are there?

As of Jul 2026, there are 22 active companies in Direct-to-Consumer Genetic Risk Profiling sector.

Q: How many Direct-to-Consumer Genetic Risk Profiling companies are funded?

As of Jul 2026, 15 companies in this sector have received funding.

Q: Who are the top investors in Direct-to-Consumer Genetic Risk Profiling companies?

The top investors in Direct-to-Consumer Genetic Risk Profiling companies by number of investments are Emerson Collective, General Catalyst and Viking Global Investors

The Direct-to-Consumer Genetic Risk Profiling comprises 32 companies, including 15 funded companies having collectively raised $700M in venture capital money and private equity. Out of these, 7 are Series A+ funded, and 1 has achieved unicorn status.

Direct-to-Consumer Genetic Risk Profiling sector has seen 3 acquisitions. This represents almost 9.4% of all such companies - which is higher than the 4.7% exit rate of tech companies in general.

This sector includes companies developing assays that determine risk for a condition based on genetic test.

Companies included in Direct-to-Consumer Genetic Risk Profiling

D2C genetic risk assays

Companies excluded in Direct-to-Consumer Genetic Risk Profiling

Non genetic tests, tests focussed towards healthcare providers

Key Metrics

Total Companies

Top Companies

Color, Counsyl & more

Total Funding

$700M

Funded Companies

Series A+ Companies

Series C+ Companies

Unicorns Created

Acquisitions

View complete details of this sector

There are more than 32 companies in Direct-to-Consumer Genetic Risk Profiling. Color is the top Direct-to-Consumer Genetic Risk Profiling company globally, ranked using Tracxn Score (what's this?).

Here are 5 of the top Direct-to-Consumer Genetic Risk Profiling companies globally:

Company	Description	Location	Founded	Current Stage	Private Funding Raised
Color	Provider of end-to-end Virtual clinic offering cancer-based solutions	Burlingame (United States)	2013	Series E	$491M
Counsyl	DNA mapping for pre-pregnancy genetic testing, DNA and cancer screening	San Francisco (United States)	2007	Acquired	$113M
Genotek	Direct-to-consumer genomic tests	Moscow (Russia)	2010	Seed	$2.4M
Navigenics	Premier online platform for live sports streaming, news, and analysis	Foster City (United States)	2006	Acquired	$18M
Kailos	Provider of consumer-based genetic testing services	Huntsville (United States)	2010	Acquired	$3.9M

Get a longer list of companies

Companies founded year-on-year in Direct-to-Consumer Genetic Risk Profiling

1 Direct-to-Consumer Genetic Risk Profiling startup were founded in 2019 - this is the most number of startups founded in any year in the last 10 years.

Total Number of Companies

Year	No. of companies
2026	-
2025	-
2024	-
2023	-
2022	-
2021	-
2020	-
2019	1
2018	1
2017	1

Companies founded across countries in Direct-to-Consumer Genetic Risk Profiling

United States has 12 Direct-to-Consumer Genetic Risk Profiling startups, the most by any country, followed by Russia which has 3 startups and China which has 2.

Total Number of Companies

Country	No. of companies
United States	12
Russia	3
China	2
Japan	2
India	2
United Kingdom	2
Indonesia	2
Canada	1
Italy	1
Germany	1

Stage-wise distribution of Direct-to-Consumer Genetic Risk Profiling

Out of the total 32 Direct-to-Consumer Genetic Risk Profiling companies, 15 have secured funding. Among them, 7 have reached Series A or higher, and 5 to Series B or beyond.

Founded - 32

Funded - 15

Series A+ - 7

Series B+ - 5

Series C+ - 4

Company Stage	No. of companies
Founded	32
Funded	15
Series A+	7
Series B+	5
Series C+	4

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30+ Total Companies
$700M+ Total Funding
10+ Funded Companies

Total funding year-on-year in Direct-to-Consumer Genetic Risk Profiling

Direct-to-Consumer Genetic Risk Profiling saw a total funding of more than $651M in the last 10 years. The most amount of funding was in 2020 at more than $242M.

Total Funding

Year	Total Funding
2022	$2M
2021	$102M
2020	$242M
2019	$4.6M
2018	$25.4M
2017	$178M

Total funding across countries in Direct-to-Consumer Genetic Risk Profiling

In the last 10 years, Direct-to-Consumer Genetic Risk Profiling startups in United States have recieved the highest funding among all countries - $521M. China follows with $31.4M.

Total Funding

Country	Total Funding
United States	$521M
China	$31.4M

Total funding amount raised by stage in Direct-to-Consumer Genetic Risk Profiling

Over the last 10 years, Direct-to-Consumer Genetic Risk Profiling have seen $33.4M into Early Stage funding rounds and $511M into Late Stage funding rounds.

Funding Stage	Total Funding
Late Stage	$511M
Early Stage	$33.4M
Grant	$4.6M
Debt	$2.48M

Recent Funding Rounds in Direct-to-Consumer Genetic Risk Profiling

In the year 2022, till April 2022, Direct-to-Consumer Genetic Risk Profiling companies have raised $2M in equity funding across 1 round.

Here are some recent, important funding rounds in Direct-to-Consumer Genetic Risk Profiling:

Company	Round Raised	Amount Raised	Funding Date	Investors
Kailos	Series B	8367	Apr 22, 2022	-
Color	Series E	4820	Oct 26, 2021	Kindred Ventures and 4 more
Color	Series D	6744	Dec 17, 2020	General Catalyst and 1 more
Color	Series D	6277	Jan 15, 2020	Viking Global Investors and 1 more
23Mofang	Series B	7055	May 31, 2018	CD Capital and 3 more

See a more detailed list of funding rounds

Emerson Collective is the top investor in Direct-to-Consumer Genetic Risk Profiling companies based on number of companies invested.

Here are some top investors in Direct-to-Consumer Genetic Risk Profiling:

Investor	Location	Top Portfolio Companies
Emerson Collective	Palo Alto (United States)	Color
General Catalyst	Cambridge (United States)	Color
Viking Global Investors	Greenwich (United States)	Color
Hanwang	Beijing (China)	23Mofang
T. Rowe Price	Baltimore (United States)	Color

See a more detailed list of investors

In the year 2023, till June 2023, 1 acquisition happened in Direct-to-Consumer Genetic Risk Profiling.

Here are some recent, important acquisitions in Direct-to-Consumer Genetic Risk Profiling:

Company	Acquisition Type	Acquisition Date	Acquirers
Kailos	Business Acquisition	Jun 01, 2023	HealthOme
Counsyl	Business Acquisition	May 28, 2018	Myriad Genetics
Navigenics	Business Acquisition	Jul 16, 2012	Life Technologies

See a more detailed list of acquisitions

Acquisition trends in Direct-to-Consumer Genetic Risk Profiling

Here are the acquisition trends in Direct-to-Consumer Genetic Risk Profiling:

Total Number of Acquisitions

Year	No. of companies
2026	-
2025	-
2024	-
2023	1
2022	-
2021	-
2020	-
2019	-
2018	1
2017	-

Companies founded by alumni from top colleges in Direct-to-Consumer Genetic Risk Profiling

Most number of Direct-to-Consumer Genetic Risk Profiling startups have been founded by alumni from Stanford University, Aalto University and Carnegie Mellon University.

College	No. of companies
Stanford University	2
Aalto University	1
Carnegie Mellon University	1
Massachusetts Institute of Technology	1
Princeton University	1
Seoul National University	1
Stanford Business School	1

Total funding in companies founded by alumni from top colleges in the Direct-to-Consumer Genetic Risk Profiling

In the last 10 years, Stanford University graduates' Direct-to-Consumer Genetic Risk Profiling companies have raised the most funding among top colleges. Massachusetts Institute of Technology alumni are second, and Stanford Business School alumni are third.

College	Total Funding
Stanford University	$609M
Massachusetts Institute of Technology	$496M
Stanford Business School	$113M
Carnegie Mellon University	$18M
Princeton University	$18M
Aalto University	-
Seoul National University	-