TV Advertising Analytics Startups

Platform offering campaign analytics software. It provides digital analytics to the TV screen using cutting edge ACR technology. The platform provides brands with instant visibility into the delivery and reach of every ad on TV. It captures all the content and ads consumers view on smart Tvs across broadcast, cable, VOD, etc. It provides the results to advertisers and networks to evaluate and optimize ad investments. It offers a dashboard that enables users to drill into Tv ad activity by industry and specific brands.

Platform offering campaign analytics software. The investment grade data measures consumer behavior and analyses what factors drive them to purchase and thereby guide advertisers on media placements and tv ad campaigns. It leverages automatic content recognition datasets for linear tv that provide a comprehensive view of TV viewership and ad exposure.

TVSquared is a TV advertising attribution platform which provides campaign performance in near real-time basis. Provides ADVANTAGE which analyzes the TV advertising and determines the impact on sales. PREDICT helps advertisers to optimize the TV campaign. Collects cross-channel response data and analyze frequently to measure the impact.

Alphonso provides a new way for brands to engage with the consumers across all devices through apps that they are already using while they are in front of TV. They complement the ad airing on TV with a call to action such as tweeting about the TV ad, liking it on the facebook or saving the coupon from the brand. Thus providing a new way for brands to engage with consumers. Alphonso brings this targeting capability platform for all TV ads across mobile apps. Alphonso enables OEM's, app publishers and OTT content publishers to capture TV audience data and monetize their audience better. Alphonso, with San Carlo as headquarters, has presence in New York city too.