When was TVSquared founded?

TVSquared was founded in 2012 and raised its 1st funding round within a year of its incorporation.

Where is TVSquared located?

TVSquared is headquartered in Edinburgh, United Kingdom. It is registered at 1 Exchange Crescent 1 Exchange Crescent, Fifth Floor, Edinburgh, Scotland, EH3 8UL.

Which legal entities is TVSquared associated with?

TVSquared is associated with TV Squared Limited.

How many employees does TVSquared have?

As of May 31, 2026, the latest employee count at TVSquared is 12.

Is TVSquared a funded company?

TVSquared is a funded company, having raised a total of $34.5M across 8 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jul 06, 2012.

How much is TVSquared worth?

The last known valuation of TVSquared was $***** as of Feb 07, 2022.

When was the latest funding round of TVSquared?

TVSquared's latest funding was a $***** Series C round on Feb 27, 2020, with participation from 1 investor.

Where does TVSquared rank among its competitors?

TVSquared ranks 7th amongst 48 active competitors, of which 12 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was all eyes on screens, which secured $11.1M in Oct, 2024.

Who are the top competitors of TVSquared?

TVSquared's top competitors include iSpot.tv, EDO and Cadent. Among them, all eyes on screens secured the most recent funding round in October, 2024.

TVSquared - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

TVSquared is a TV advertising attribution platform which provides campaign performance in near real-time basis. Provides ADVANTAGE which analyzes the TV advertising and determines the impact on sales. PREDICT helps advertisers to optimize the TV campaign. Collects cross-channel response data and analyze frequently to measure the impact.

Website: tvsquared.com
Social
Email ID: *****@tvsquared.com
Registered Address: 1 Exchange Crescent 1 Exchange Crescent, Fifth Floor, Edinburgh, Scotland, EH3 8UL

Key Metrics

Founded Year

2012

Location

Edinburgh, United Kingdom

Stage

Acquired

Total Funding

$34.5M in 8 rounds

Latest Funding Round

Series C, Feb 27, 2020, $*****

Last Known Valuation

$***** as on Feb 07, 2022

Investors

West Coast Capital & 12 more

Ranked

7^th among 48 active competitors

Employee Count

12 as on May 31, 2026

Similar Companies

iSpot.tv & 45 more

Exit Details

Acquired by Innovid (Feb 07, 2022)

View TVSquared's full profile

TVSquared is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
TV Squared Limited CIN: SC421072 , United Kingdom, Active	Apr 02, 2012	-	113 (As on Dec 31, 2021)

TVSquared got acquired by Innovid on Feb 07, 2022.

Click here to take a look at TVSquared's acquisition in detail

TVSquared has raised a total funding of $34.5M over 8 rounds. Its first funding round was on Jul 06, 2012. Its latest funding round was a Series C round on Feb 27, 2020 for $*****. 1 investor participated in its latest round. TVSquared has 7 institutional investors and 6 angel investors.

Here is the list of recent funding rounds of TVSquared:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 27, 2020	4717887	Series C	8295629	8531689	7989860	8195709
May 10, 2019	7588657	Series B	5174565	5664277	7006668	1845978
Apr 09, 2018	4748041	Series B	9972136	7733693	West Cost Capital	Scottish Enterprise

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View details of TVSquared's funding rounds and investors

The founders of TVSquared is Calum Smeaton.

Here are the details of TVSquared's key team members:

Calum Smeaton: Founder & CEO of TVSquared. They serve on the board of 1 company.

TVSquared's Board of Directors

TVSquared's board has 5 active members. Calum Smeaton is part of team and Paul Davidson, Peter Kern, Kevin Dorren and Holly Juliet Mccomb are independent board members.

Here is the list of TVSquared's board of directors:

Name	Type	Representing	Status	Duration
Calum Smeaton	Team	-	Current	14y 3m
Paul Davidson	Independent board member	-	Current	10y 2m
ng{ooov	Independent board member	-	Current	2y 2m
lnbxcbe	Independent board member	-	Current	9y 6m
ayomuau	Independent board member	-	Current	7y 5m
qismrcr	Independent board member	-	Past	1y 7m

View details of TVSquared's Founder profiles and Board Members

TVSquared's employee count trend

TVSquared has 12 employees as of May 26. Here is TVSquared's employee count trend over the years:

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Top competitors of TVSquared include iSpot.tv, EDO and Cadent. Here is the list of Top 10 competitors of TVSquared, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	iSpot.tv 2012, Seattle (United States), Series D	Platform offering campaign analytics software	$441M	Insight Partners, Goldman Sachs Asset Management ... & 3 others	69/100
2nd	EDO 2014, Los Angeles (United States), Series B	Platform offering campaign analytics software	$92.4M	Shamrock Capital Advisors, Vista Equity Partners ... & 6 others	66/100
3rd	Cadent 2005, New York City (United States), Acquired	Provider of TV advertising solutions for businesses	$17M	Bia Digital Partners, Spring Capital Partners ... & 4 others	63/100
4th	Alphonso 2012, San Carlos (United States), Acquired	Deliver TV ads on mobile devices and helps improve brand metrics	$6.13M	Manifest, Startup Reseau & 1 others	56/100
5th	TVbeat 2013, London (United Kingdom), Seed	TV Analytics SaaS Platform	$4.68M	Credo Ventures, Episode 1 Ventures & 6 others	52/100
6th	SYNC 2017, Gurugram (India), Funding Raised	Platform offering campaign analytics solution	-	-	46/100
7th	TVSquared 2012, Edinburgh (United Kingdom), Acquired	TV attribution analytics	$34.5M	West Coast Capital, Scottish Enterprise & 11 others	46/100
8th	all eyes on screens 2012, Zagreb (Croatia), Series B	Video advertising platform for enteprises	$14M	Taiwania Capital, South Central Ventures ... & 10 others	46/100
9th	Ace Metrix 2007, El Segundo (United States), Acquired	Measures video ad impact with technology, tools, and real-time consumer insights	$28.3M	WPP, HWVP & 2 others	45/100
10th	Realytics 2014, Paris (France), Acquired	TV ad tracking and campaign analysis	$2.67M	Elaia, BNP Paribas	43/100