About ADG
ADG is a venture capital firm founded in 2006. It is primarily based out of London, United Kingdom. It primarily invests in United Kingdom based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to Retail and Consumer. Overall, ADG portfolio has seen 1 IPO and 5 acquisitions including key companies like Tictrac, LawBite and The Good Till. ADG has team of 3 people including 3 partners.Key Metrics
Team Members
Portfolio Count
Portfolio Sectors
Portfolio Locations
Portfolio IPOs
ADG's List of Top Investments
ADG has a portfolio of 16 companies. Their most notable investments include Van Leeuwen Ice Cream and Tictrac.Their portfolio spans across United Kingdom, United States and New Zealand. They have invested in Enterprise Applications, Retail, Consumer and 8 other sectors. Here is the list of top investments by ADG:Premium ice cream, vegan options, nationwide shipping, and local scoop shops. Offers a delightful range of ice cream flavors, including vegan options, available through scoop shops and nationwide shipping. Customers can purchase ice cream, ice cream bundles, bars, and sandwiches. The company provides options for local delivery and pickup, as well as a grocery locator to find products in nearby stores. They also offer digital gift cards and group gifting options. The company engages with customers through social media platforms and provides information about events and party packs. The website includes a shopping cart feature for online purchases.
Key facts about Van Leeuwen Ice Cream
- Founded Year: 2008
- Location: Brooklyn (United States)
- Stage: Series B
- Total Funding till date: $24.5M
- Employee Count: 14 as on Dec 31, 2021
- Investors: ADG, Blue Scorpion Investments and 4 Others
- Latest Funding Round: Series B, Feb 27, 2020, $*****
- Highlight: Editors' Pick
2. Tictrac
Provider of digital health and wellness platforms for employers and insurers. It offers solutions enabling organizations to engage employees and customers in wellbeing initiatives. The platforms include tools for mental health support, personalized content, and data driven insights to manage program performance. The platform facilitates engagement through motivational challenges, actionable wellness initiatives, chronic condition management, medication adherence and more. The platform provides tools and activities that engage employees to move fast, track food, meditate, and connect with colleagues.
Key facts about Tictrac
- Founded Year: 2010
- Location: London (United Kingdom)
- Annual Revenue: £6.33M as on Dec 31, 2023
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $21.5M
- Employee Count: 16 as on Dec 31, 2023
- Investors: Aviva, RMG Holding and 35 Others
- Latest Funding Round: Series A, Mar 20, 2020, $*****
- Highlight: Acquired
3. Aday
Online brand offering sustainable, versatile clothing for women. The products have advanced features like moisture-wicking, piling resistance, stretchability, and lightweight. The product range covers t-shirts, shirts, bras, and lowers.
Key facts about Aday
- Founded Year: 2015
- Location: London (United Kingdom)
- Stage: Series A
- Total Funding till date: $10.2M
- Employee Count: 31 as on Jul 01, 2024
- Investors: Downing, Asia Venture Group and 11 Others
- Latest Funding Round: Series A, Feb 12, 2020, $*****
- Highlight: Editors' Pick
4. LawBite
LawBite provides document templates and digital legal services, for SMEs.Users can get unlimited document access for £99+VAT/yr. It also provides expert legal advice and dispute resolution on all aspects of commercial law, in the simple and practical style that SME's need and understand. New customers receive 15 minutes free consultation from solicitors and barristers, with subsequent advice being charged at £130/hr+VAT. There is also an upload facility for fixed fee document checking starting at just £99+VAT.
Key facts about LawBite
- Founded Year: 2012
- Location: London (United Kingdom)
- Stage: Public
- Total Funding till date: $2.38M
- Employee Count: 42 as on Jul 01, 2024
- Investors: Gov.uk, RAB Capital and 24 Others
- Latest Funding Round: Series A, Jul 2021, $*****
- Highlight: Public
The Good Till is a cloud-based POS solution for businesses. Provides a retail tech suite that provides solutions ranging from iPad-based POS solution to the stock management system. Solutions include Retail POS and Hospitality POS. The built-in module and reporting function helps users access data from anywhere and on anything. Some of the key features include self-checkout, advanced promotions, loyalty, wastage, clock in/out, and others. Some of the payment solutions include iZettle, payment sense, sum up, and others.
Key facts about The Good Till
- Founded Year: 2013
- Location: London (United Kingdom)
- Stage: Acquired
- Employee Count: 55 as on Oct 31, 2020
- Investors: ADG and Prefcap
- Highlight: Acquired
IPOs and Publicly Listed companies in ADG's Portfolio
1 of ADG's portfolio company became public - LawBite.Here are ADG's portfolio companies that went public:
Filter this listCompany | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
- | - | - | 5665 |
Acquired companies in ADG's Portfolio
5 companies from ADG's portfolio have been acquired. The most recent acquisition was Tictrac in Apr 2022 by Dialogue for $*****.Here are ADG's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Apr 13, 2022 | - | - | 4230 | |
Nov 09, 2021 | - | - | 1286 | |
Nov 19, 2020 | - | - | 2628 | |
Aug 15, 2018 | - | - | 2230 | |
May 10, 2018 | - | - | 1495 |
Team profile of ADG
ADG has a team of 3 members including 3 Partners located in United Kingdom. ADG's team does not sit on the board of any company as of now.Here is a list of all team members in ADG:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | London | - | ||
Partner | - | - | - | |
Partner | - | - | - |
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